Home : Blogs : Lori Kim Polk, Roseville, Sacramento Home Stager : Artful Journey Designs and Staging

You can't change the wind, but you can adjust your sails.

Big Sea.. little boat.

Does it seem like you are just sailing along and letting the wind blow you where ever it wants to go? Tossing and turning through the waves of foreclosures and short sales is enough to make you green... and not with envy. So what do you do to get back on course?

Simple "Sale/Sailing" Tips.

Oar... do you have marketing plan? Put the "oar" back in the water and start marketing again.

Baggage.... Did you plan or bring too much? Many of us did not plan for the housing market to be like this. You may need to toss out some extra baggage in order to stay afloat. Do you really need 2 cell phones?

Fishing line... Are your business cards up to date? Are you passing them out on a daily basis? You need to cast out more cards and they need to be eye catching.

Life preserver... is your business multi-faceted? Do you offer a full spectrum of services? If you don't, you need to pull the inflatable cord now.

Back up motor... do you have multiple streams of income? You may want to think about another side job for awhile while continuing to market your main business. Start the engine and get going.

Sails... are they even up? Social networking can really help you sail full straight ahead. Many sites like Facebook and Plaxo can interlink your messages, so you don't have to be on each one everyday.

Water... well of course you need that too, but I couldn't think of something for it. ;))

Happy sailing!

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Lori Kim Polk is the Founder and Lead Designer of Artful Journey Designs and Staging, a full service Home Staging and Design Corporation combined with Ryan Dressel from Stage Right Design located in Roseville, California. Recently featured in Sacramento Magazine, Sacramento News and Review, KFBK radio and SMUD's Home of the Future. We proudly service Granite Bay, Rocklin, Lincoln, Sacramento and surrounding areas.

Call us today at 916-300-0402 or 916-517-5710 for our premier services. "The art of selling your home!"

Posted by Lori Kim Polk, Roseville, Sacramento Home Stager on 06/24/2009 03:10 PM

Comments (8)

Inspirational in the ActiveRain Channel

advice, inspiration, marketing, housing market, real estate, lori kim polk, artful journey designs and staging

Post is included in group: Stage It Forward...
Post is included in group: The Art Of Marketing You
Post is included in group: Real World Home Staging for Newbies
Post is included in group: Realtors®
Post is included in group: Out Of The Box!

8 Comments on You can't change the wind, but you can adjust your sails.

JUN

I like your analogies... business cards as fishing lines! When things slow down, we have a chance to re-group and see where we can improve.

Yes, sometimes I get into a funny writing mood when I try to make a point. I try to make sure that women and men can relate to it ;))

Thanks for the thoughtful post, Lori Kim. It's always good to be reminded of how important it is to keep marketing all the time. I appreciate the encouragement to do what it takes to broaden our range of services, too.

What perfect timing! I've been re-thinking my strategies and I'm doing a lot of the things you suggest. I just recently started on AR too. I really enjoy the blogs and it's amazing how much information I get from them!

JUN

Lori Kim, Thanks for this timely post. I am currently assessing my business (or currently lack thereof) and am looking in to additional services I can offer.

Laurie... you are welcome Laurie. I know for us we get so wrapped up in everything that we forget to continue marketing. Glad it helped you.

Cathy... welcome to AR and fasten your seat belt for a wild and crazy time. AR offers 1st hand experience from stagers at every level. I suggest you join Staging for Newbies where you can ask questions and not feel "little". Best to you.

Rhonda... How are you girl! Haven't seen you around much.Offering additional services that YOU KNOW you can do has made a world of difference for us. This is the time to find a service that can be beneficial to the clients in your area. Say like, color consults. Or just curb appeal. Of course they won't be your big hitters and you may have to do quite a few, but at least you are still out there in the public eye. Good luck. e-me if you need more suggestions ;)

JUN

Right now I am sailing away on smooth water with a gentle breeze- but I am preparing for the stormy skies and getting my game plan ready.

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