"Be your own prospect" game on your website.

I was recently searching real estate websites, and so many of them didn't work. So one day when you have an hour consider:

    1. Visiting your website. Put yourself in your prospect's mind and does the site immediately tell you what the business is?

    2. Does it explain the benefits of working with you, versus other agents?

    3. Does it have a personality and a brand? How will you be memorable to your prospect? So do you pay the harp, or are you a scratch golfer? Do you like to sing? Talk aboout your hobbies and the human things about yourself so people will connect with you.

    4. Put your "call to action" on the top right side of your website. Ask people for their email addresses, so you can send them something...an information kit on selling their house, or a calculator to see how much they can afford or some small gift to begin "the relationship" with them.

    5. Simplicity is key. If there are graphics behind the text...it may be too hard to read. Keep it clean. Remember newspapers always have black type on white paper...maybe you should consider the same. And also narrow columns, because the eye can't read wide margins (like this one).

Well more about websites another day!

 

8 Comments on "Be your own prospect" game on your website.

This is a great idea.  Thanks for your ideas.  It is great to put ourselves in others shoes.

05/31/2007 10:27 PM by Dave Cheatham (Indigo)

Cool...i just cancelled my website....need to get it going again.  this will be helpful.

05/31/2007 10:44 PM by Larry Bettag - Cherry Creek Mortgage

Very True

If you want objectivity...I have been in Graphic Design for 11 years...ill give you a free evaluation...

 

email me at: mtoler@curbsidecds.com

05/31/2007 10:47 PM by Mike Toler (CurbSide CDs)

Good points. When I put up a page, I always am thinking what does the visitor want to know. -Charles

05/31/2007 10:51 PM by Jacqulyn Richey - Las Vegas Real Estate (Prudential)

I don't mind objectivity....what does my site need!? (Go easy on me!)

06/01/2007 12:31 AM by Debbie Baldes, Roseville, CA RE Broker-Owner (Executive Properties)

Welcome Lois,

Be sure to tell everyone about your Book here, Sold! Direct Marketing for the Real Estate Pro!  it has a lot in it to offer all of us, great stuff,

 Once again welcome to Active Rain, you're going to love everything about this great community of Realtors sharing.

Cheers, have an awesome day! :0)

PS: You are all welcome to offer suggestions to my web site! www.fredcarver.com

06/01/2007 12:57 AM by Fred Carver,Victoria BC Realtor (Re/Max Camosun Victoria Real Estate)

This is a great exercise. Another good one is to look over someone's sholder as their surf your site. Whatch where they click. Even where they try to click. You would not beleive some of the places people try to click thinking that it's a link.

06/01/2007 01:31 AM by Brad Carroll - Real Estate Web Designer (Dakno Marketing)

Lois,  Great post with some great advice.

06/01/2007 07:46 AM by My Favorite Mortgage.net - Matthew J Blum

Leave a response…

Name:
Notify me of new comments:
Comment:
What does the graphic say?
 
Real Estate Trainer: Lois Geller Marketing Trainer/Speaker/Author (Mason and Geller Direct)
Lois Geller Marketing Trainer/Speaker/Author
Aventura, FL
More about me…
Mason and Geller Direct

Office Phone: (646) 723-3230
Email Me
Direct Marketing "guru" offers tips and advice for Realtors and Real Estate Pros.

Links

Tags (Tag Cloud)

Archives

RSS 2.0 Feed for this blog
ATOM 1.0 Feed for this blog

Find FL real estate agents and Aventura real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved