Branded Text Messages Offer Mobile Branding

By
Services for Real Estate Pros with Real Estate Marketing Link

Branded text messages allow you to apply mobile technology to attract more prospects and generate more new business.

Your Personal Brand As A Competitive Advantage

In a competitive market, it's a major challenge for one business to distinguish itself from its competitors.

This is particularly true of real estate sales.

In any given market, there are many agents competing to attract clients to whom they can provide similar services.

personal brandRegardless of what market you serve, the best way to distinguish yourself from the competition is to develop and consistently apply your own personal brand.

deally your brand communicates what what you do better than anyone else.

Once you have developed your personal brand, it is critical to consistently promote and apply this brand image in all marketing communications...including text messaging.

 

Branded Text Messages

What's that you say? 'Text messaging is all the same...I can't apply my personal brand there.'

Not so.

Wireless technology allows you to send branded text messages that help reinforce your personal brand and competitive advantage.

Here is how branded text messages can work for real estate agents.

Let's say that you have a listing that you want to promote to prospective buyers who drive by the property.

Using a supplier such as DriveBuy Technologies, you would obtain a code for the listing...and place this code prominently on the 'for sale' sign.

Passers-by could then text this code to a designated number and in reply, receive the relevant listing information and your contact data. branded text messages

Not only does this reply message reinforce your brand image, the system captures the leads contact data that you can use for following up.

What a great marketing application of mobile messaging. And what a great example of a supplier bang on the market.

An overwhelming majority of the US population...87%...uses mobile communication devices.

On average, these people send and receive more text messages than phone calls.

To learn more about branded text messages, check out my new web page. This is one service that is well worth a look.

One final point...DriveBuy Technologies provides service only in the USA.

Know of any Canadian suppliers of comparable service?

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. DriveBuy Technologies 06/25/2009 07:51 AM
Topic:
ActiveRain Community
Groups:
The Art Of Marketing You
Canada, eh
Target Marketing
Marketing 101
LA Connection
Tags:
personal brand
marketing communications
branded text messages

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Rainer
326,692
Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC

I like the text concept for many reasons.Green by nature and saves me gas from having to supply those flyers and drive to fill the boxes.

Jun 24, 2009 11:55 PM #1
Rainmaker
343,322
Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

Larry, are you having good sucess with it?  Thanks and have a great day.

Jun 25, 2009 12:18 AM #2
Ambassador
1,495,528
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

More and more people are using texting because it is quicker and easier to read. Mr. Obama used text marketing during his campaign.

Jun 25, 2009 12:44 AM #3
Rainer
26,570
DriveBuy Technologies
DriveBuy Technologies - Austin, TX

Larry-

Thanks for the mention! We've been proud to offer this platform to REALTORS® in 46 states, and we're continuing to expand thanks to word of mouth and press from bloggers like yourself. I know there is a provider of something relatively similar in Canada, and I'll contact them to get their information to you and other folks up there that would like to look into mobile marketing.

U.S. RE professionals that need more information or have questions can contact me at 877-848-4045.

Thanks again.

 

Jun 25, 2009 02:22 AM #4
Rainmaker
1,141,449
Marc Swartz, CPA, CA, Real Estate Broker
Royal LePage Vision Realty, Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

I have seen some text message demos at trade shows.  Although I have not yet used such services, you should look at a few vendors before selecting one.  Each vendor offers different features.  If I recall correctly, some may not release the phone number initially to you unless the user responds in a particular way to authorize the release to you.

Jun 25, 2009 11:16 AM #5
Ambassador
1,036,906
Andrea Swiedler
Coldwell Banker Residential Brokerage - New Milford, CT
Realtor, Southern Litchfield County CT

Larry, interesting idea, I will be looking into that. Makes sense though, easier for the interested party to get all the information right then and there.

Jun 25, 2009 03:48 PM #6
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Larry Easto

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