Targeting Messages For Your Audience-Part 3

Realizing Your Position

If you missed the first two parts, follow both links.

Targeting Messages And Your Audience-Part 1
Targeting Messages And Your Audience - Part 2

Today, people are able to tune out messages, advertisements of all sorts, that don't address their personal needs or unfulfilled desires and wants. If your ad doesn't have a clear vision that can show any solution to what your target audience is looking for, then all that hard work, all that effort you put into it, the time and money, was useless. You could have tossed it out the window of a skyscraper and got the same results and saved you a lot more time. This is why you need to make sure you position what your selling and what your message will be.

Positioning is the marketing art of knowing what space your product fills in the market. Then you can get the message out to exact audience that you know will have a want or a interest in what your selling. This will make it easier to figure out what to say, to whom you want to say it too, and what marketing tools you want to use.

For example, if you had a lower priced home for sale in a area that mostly attracts those on a low income budget, your position would be lower end. So you would want to make sure you use a means of marketing that will reach those in that market. Usually lower income areas, don't have alot of internet access, or even cable television, so to use any means of advertising that way would be pointless and a waste of money. You would be better off using flyers in the area or a ad in the local newspaper. Realize the position your product is in and understand the position can make a change in your selling success.

Pricing the real estate is the major key to any positioning. 75% of the marketing strategy I use is set during mytime with the clients when I am doing the listing presentation with them and going over what price the home should be set at and why. When you and the seller agree on the listing price the rest of your marketing plan can take place. Once you have the listing agreement all done, your next position or step should be comparing the home with others in the same area, asking these questions.

• What does this home have that the others don't?


• What features and benefits does this house have compared to others?

Creating the listing and description, listing all the benefits of the home and reasons why no one should let this slip through their fingers, and then you can select the propert media tools to use to market to your potential buyers. You can also offer information on other houses in the area, this will help give you a great advantage when potential buyers talk to you about your house.