As president of Area Pro Realty, the most innovative real estate franchise available to brokers, I get a lot of questions about franchising. One of the most confusing is the purpose for the Franchise Disclosure Document (FDD). Each of the many real estate franchises available have an FDD and they all have to be disclosed early in the sales process. But many people don't understand the importance of the FDD.

When a broker is search for the best real estate franchise, they will at some point talk to a franchise sales person.  That franchise salesman will give the interested prospect an FDD.  This FDD provides a list of disclosures that a franchisor is required to disclose regarding the franchise offering.  The FDD will include items like start up costs, company history, and a copy of the franchise agreement.  The FDD can easy be 200+ pages.  The best real estate franchise saleperson will show the prospect what items are important to read first as the document can be long and confusing.

There are many real estate franchises for sale, be sure to read the FDD to complete your research. Be sure to ask an Area Pro representative for their FDD, you will be pleasantly surprised when comparing Area Pro Realty to other companies.