If you leave a comment, Russel will visit your blog and comment.I thought ActiveRain and its members were some of the most forwarding thinking people, using all this wonderful technology to set themselves apart from the competition.

To be better than average.

To go where no one had gone before.

[Insert your own favorite cliché here.)

So as the second quarter winds down -- and I'm guilty myself, but you don't yet know what I'm guilty of -- I wonder why our members say things like:

  1. "This year's not going like I thought it would. I hope next year is better."
  2. "This month has been dreary. I can't wait for next month to get here."
  3. "It's only Wednesday, but the week is already a bummer. Hurry up and get here, next week."
  4. "I'm sure glad it's time for lunch because this morning was rough. I should just skip this afternoon and go straight to tomorrow."

The one that comes closest to my subject here is #4. Read them again and see if you can determine why. I'll wait for you....

abcdefghijklmnopqrstuvwxyz

Back? Okay, let's talk about this thing that is 6,000 years old yet seems to run our lives, especially if we let it.

It's that darn calendar, especially the Gregorian calendar, which is the de facto standard throughout the world for civil purposes. Imagine that. The United States, North Korea, Iran, and Israel all use the same calendar for civil purposes. Now if we can all agree on that, why can we not agree on other things? Ah, but I digress....

CalendarAccording to Wikipedia, "A calendar is a system of organizing days for social, religious, commercial, or administrative purposes. This is done by giving names to periods of time, typically days, weeks, months, and years. The name given to each day is known as a date. Periods in a calendar (such as years and months) are usually, though not necessarily, synchronized with the cycles of some astronomical phenomenon, such as the cycle of the sun or the moon. Many civilizations and societies have devised a calendar, usually derived from other calendars on which they model their systems, suited to their particular needs."

Now we're getting somewhere.

Here are some more tidbits from ActiveRain which we'll be able to use to serve our purposes:

  1. "Calendars can include computerized systems, which can be set to remind the user of upcoming events and appointments."
  2. "Calendar is also used to denote a list of particular set of planned events."
  3. "The simplest calendar system just counts time periods from a reference date."

Several web sites have told me that the 365-day calendar is about 6,000 years old, but the one at indiastudychannel.com was the best:

"The earliest Egyptian calendar was based on the moon's cycles, but later the Egyptians realized that the "Dog Star" in Canis Major, which is now called Sirius, rose next to the sun every 365 days, about when the annual inundation of the Nile began. Based on this knowledge, they devised a 365-day calendar that seems to have begun in 4236 B.C., the earliest recorded year in history."

You're telling me that you're using a calendar that was created in 4,236 B.C.?

Good Heavens! Can we not devise a calendar that is more useful to our needs in this modern age? I believe we can.

First, though, we can't just throw away our 365-day calendar -- and our months and weeks -- because the Internal Revenue Service uses the 365-day calendar to compute our taxes, and your mortgage lender wants to seek your monthly or weekly pay stub. So we might have to keep two calendars, but that's actually quite easy to do. Remember, we live in the modern age.

Second, let's go back to revisit those tidbits we found at Wikipedia about a calendar:

  1. Simplest
  2. System for administrative purposes
  3. Time periods
  4. Computerized
  5. Planned events
  6. Reference date

So if you're waiting for next year, start next year TODAY! If you're waiting for next month, start next month TODAY! If you're waiting for next week, well next week is here TODAY!

The "simplest" "system for administrative purpose" to organize your "time periods" is to have something that is "computerized," such as -- my own personal favorite -- Microsoft Excel. My Excel shows me my "planned events" for each hour of the day, each day of the week, each week of the month, each month of the year, and each year of my five-year business plan. My first day of business for my Marketing & Business Consulting Company was August 16, 2008. That was a Saturday, my "reference date."

So when you hear me talk about my first week in business, that was from August 16 to August 22, Saturday to Friday. When you hear me talk about my first month in business, that was from August 16 to September 15. So I guess you know that my first year in business ends on August 15, 2009.

Excel sum buttonWe still have that nasty little matter about the Internal Revenue Service, though. Not to worry! With Excel, all you have to do is highlight the cells that you want to use for your Internal Revenue Service calculations and click on the sum button (the yellow button in the picture at right). Very easy.

So, if you're waiting for next month, there's nothing wrong with it starting today, unless you're a procrastinator looking for an excuse to procrastinate. If you're waiting for next year, start next year TODAY!

Even if you've been in business for many years, you can start any future time period TODAY and simply have your Excel spreadsheet give compute information that can then be compared to past time periods or future goals.

Excel spreadsheet

*****

Last week's blog posts

  1. Life series - 57 posts, various dates, most recently on 6/22/09
  2. Guerrilla Marketing series - 7 posts, various dates, most recently on 6/22/09
  3. Great marketing ideas, and they are free - 6/28/09
  4. You always have time to do those things you do first - 6/28/09
  5. SST (Speechless Sunday with Text): Turn the mundane into the unusual - 6/28/09
  6. Getting business from home and garden shows, fairs, and carnivals - 6/24/09
  7. Is ActiveRain the new USA Today? - 6/24/09
  8. WWW (Wordless Wednesday with Words): Teach them to help while they're young - 6/24/09
  9. If you need help, don't be afraid to ask.... - 6/23/09

Previous week's blog posts

  1. It's getting tough out here.... - 6/21/09
  2. SST (Speechless Sunday with Text): Cotton candy tree - 6/21/09
  3. Realtors, why do you compare this year's sales and prices to a year ago? - 6/21/09
  4. Did President Obama let me down? - 6/19/09
  5. San Diego Zoo slide show for the brave and courageous - 6/19/09
  6. Foto Friday: Things aren't always what they seem - 6/19/09
  7. The Flying Seagulls (slide show) - 6/18/09
  8. The inspirational story of Capt. Wesley Moore - 6/17/09
  9. WWW (Wordless Wednesday with Words): Let me help you.... - 6/17/09
  10. Guerrilla Marketing series - 6 posts, various dates, most recently on 6/15/09

Helpful posts for ActiveRain newbies

  1. How to get 500 points with your ActiveRain success story
  2. Do you have some commercials for your business?
  3. Free help for Active Rain newbies
  4. 10 ways to get a featured post at ActiveRain
  5. How to keep people from reading your Active Rain blog
  6. How do you get people to comment on your blog?
  7. Using Active Rain more effectively by finding Power Partners
  8. Quit putting huge, gigantic, monster pictures in your blog. Now! (Help on resizing them)
  9. Using YouTube videos without slowing down page loading
  10. Don't forget to remember how Active Rain supports you indirectly
  11. How to use the Active Rain system more efficiently
  12. How do you choose a subject for your blog posts?

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7 Comments on Why are you using something in your business that's 6,000 years old?

JUN
29
452,730 Points 2 Featured Posts Outside Blog

Hey, Russel. Great points. Start next year today, why wait. Great post and I appreciate all your research, Jim

12:19pm • #1
188,950 Points 1 Featured Post

Hello Russell, good post today and very informative, thanks for getting it out the AR memeber.

Have a great day.

Patricia Aulson

1:04pm • #2
367,725 Points 4 Featured Posts Outside Blog

Hey, Jim - So start those 2010 New Year's resolutions now! No excuse to wait until January 1, 2010 -- LOL. Every time I get a new Client, one of the first questions I always get asked is, "When should I start doing this?" to which my answer is always, "Tomorrow!"

Hey, Patricia - Hope you found something to help you. Remember that I'll be over to visit your blog.

7:41pm • #3
214,988 Points 1 Featured Post Localism Sponsor

Hi Russel: This is a real question (as opposed to some of my comments - lol).  What about the Chinese new year?  I mean don't they use a different calendar or is it ours just with different start and finish dates.  I am showing my ignorance here but I really have no idea and your post made me consider it - so I asked.  Do you know the answer?

:)

11:40pm • #4
JUN
30
351,990 Points 3 Featured Posts Outside Blog

For physical, emotional, marital, comfortable, kitty, reasons...we often have a "north and south" office in our home office....I am upstairs and David downstairs and we share our computer calendar so we both know where we are, were and are supposed to be...hard to be at a closing and a listing at the same time....and gleefully...this week and for the foreseeable future...there are BOTH !

4:52am • #5
3 Featured Posts Outside Blog Hit Router

Your titles almost always draw me in --- another good one.  And informative post.  Like the attitude adjustment of creating the next week, or next year today!

7:04pm • #6
367,725 Points 4 Featured Posts Outside Blog

Hey, Matt - There are many calendars - Chinese, Jewish, etc. - but they are not used for civil purposes, only for ethnic or religious purposes.

9:47pm • #7

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Russel Ray, San Diego Marketing & Business Consultant

La Mesa, CA

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Russel Ray

Address: 7000-31 Saranac Street, La Mesa, CA, 91941-3315

Office Phone: (619) 341-0173

Cell Phone: (619) 341-0173

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