Many years decades ago when I took my first marketing class, we were taught that in most circumstances, in order to get someone to buy your product or use your services, you had to basically reach them with your advertising 21 times. That's why you see the same commercial repeated over and over and over again during the Super Bowl, movies, etc.
I call these "bops," in that you have to bop people over the head in order to sell your products and services to you.
You can short circuit the process, such as having a Grand Opening, setting your prices lower than your competition's, offering something that your competition doesn't offer -- what I call quality bops.
Here I am three decades later, with all this modern technology and everything, and marketing people are still telling me that you have to reach people with your advertising 21 times before they will buy from you.
You can short circuit the process, such as having a Grand Opening, setting your prices lower than your competition's, or offering something that your competition doesn't offer -- what I call quality bops.
Apparently, the only thing that all this modern technology has done is make it easier for you to get those 21 bops, so get to work. Sitting around the office complaining about not having any Clients is not how you get bops.
Don't forget traditional means of marketing -- business cards, post cards, farming, door knocking, etc. -- in addition to the Internet, and remember to get those quality bops in to short-circuit the process, for the faster you can get those 21 bops in, the faster you'll get a new Client.
Russel, 21 "bops?" I would have never thought it would take that many times for a client to decide. Funny that the T Shirt always has people stopping and asking about FS. Such a simple thing.......
Thanks Russel. I've always been told by KW and H/H that it was 8 times in 8 weeks to estabilsh yourself. Too many numbers. I agree technology broadens your reach and lowers the cost to do so.
Hey, Carole - That's for the general population using something that they never have before, like getting people to go to Pizza Hut without any incentives -- discounts, specials, etc. Those who like Pizza Hut are going to go to Pizza Hut; they don't need any incentives. Me? I dislike Pizza Hut pizza with a passion, so it's going to take a shortcut, an incentive, for me to go. You've found a very good shortcut: wearing a T-shirt that has Feng Shui on it.
Hey, Brian - You've also found a shortcut, but your main shortcut is that if someone wants to buy a home, they are going to be looking for a Realtor. That's the eight times in eight weeks that gets you established. Now you have to get some more bops in so that your prospects will choose you over the other guy who also had done eight times in eight weeks. Ultimately, you'll be able to see how many bops you need for your specific industry, but many of them are quality bops that short-circuit the process to beging with.
Russel, 21 bops huh? OK OK, I think you have bopped us 21 times, LOL. I am trying, things are moving and shaking, I am busy, getting busier all the time. Tougher times out there, takes all my skills and some new ones, but I am looking forward to all the exciting things yet to come!
Okey dokey...my bops are a twinge older than yours...one of the best marketing thoughts I believe for anyone to keep in their marketing tool chest (she says as a former marketing agency owner and teacher) is that make sure your bops are not all from the same place...that is....there is no one medium that works as well as any two....bop, booop, blog on !
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
Many 
;)
;)
Russel, 21 "bops?" I would have never thought it would take that many times for a client to decide. Funny that the T Shirt always has people stopping and asking about FS. Such a simple thing.......