profit graphThere is this concept in economics called "Economies of Scale" and it applies as much to Real Estate and Mortgages as it does to manufacturing.

The concept is simple: let's use a soda-pop maker as an example.  You might think that the soda company would want to produce as many bottles as is possible, right?

Not necessarily...

There is a point when making soda becomes prohibitively expensive.  Let's say that after one billion bottles, they have to start importing foreign sugar and relying less on recycling.  The price to manufacture shoots up and up.  Thus, profits are cut into and production is stopped in the interest of max revenue.

For the nerds:  The above graph shows profits ("a", the vertical line) maximized at "quantity one."  You can see that as quantity goes up (Q2), profits go down (a2).  This can be applied to just about any business.  There is a point when enough-is-enough.

I am currently experiencing what is known as Diseconomies of Scale.

I have more business than I can handle; I am slammed.  Finding reliable help is difficult; people are so flakey...well, let me just stop there:  It's difficult.

Of course, I am determined to grab every deal that I can get, because I was always taught to "make hay when the sun shines."

But my long-time clients have to wait longer than normal for a return call back.  Also, I've made some tiny mistakes.  Nothing that has cost my clients any money, but I've definitely cost myself some money.

So here I sit, ready to start another day, and just getting organized with emails and voicemails is a major part of my morning.  I must get fifty emails per day-- in the first half of my day.  All require written responses-- nothing canned.

I think I lost two Realtors that give me business.  This is because they see how busy I am and assume that I can't handle their loans.  Of course, they are wrong, because their loans take special precedence, but try convincing them of that.

So, ironically, both Realtors are considering sending business to another loan officer who has been doing this for only a few months.  This is supposed to be my best year ever!  What happened?

I am actually harming myself with all of these clients, rather than helping.  Deals are taking longer to close also, because my lenders are also experiencing diseconomies.

Here is a great quote from Yogi Berra (aren't they all great?) supplied by Karen Anne Stone (New Home Hunters DFW): 

"That restaurant is so popular that nobody goes there anymore."  ~YB

Ha!

Anybody else experiencing Diseconomies of Scale?

~Michael George

 
Post is included in group: True Mortgage Professionals
Post is included in group: The Economics of Real Estate
Post is included in group: Mortgages
Post is included in group: ETHICS and the REALTOR
Post is included in group: Arizona Mortgages

13 Comments on Are You Messing Up, Economically Speaking?

JUN
30
403,571 Points 15 Featured Posts Outside Blog

Michael:  This reminds me of an old Yogi Berra quote, for some reason.  He was talking about a particularly popular restaurant in New York, and said... "That restaurant is so popular that nobody goes there anymore."  Perhaps if you could "channel" Yogi, he might have some suggestions.  :)

9:03am • #1
133,216 Points 29 Featured Posts

Awesome quote Karen.  Can I add it to my post?  (giving you credit of course)

9:05am • #2
297,108 Points 4 Featured Posts Localism Sponsor Outside Blog

This is very true. Some assume you are too busy to help them. Make a point of telling them you are never too busy for them. Carve out a few minutes in your day to let them know this important message. Good luck!

Betina

9:08am • #3
403,571 Points 15 Featured Posts Outside Blog

Michael:  Sure... be my guest.  I am always glad to help, and having my name in your post would be nice to see.  Take care...

9:16am • #4
129,948 Points

Karen: Everyone is a little overwhelmed. I don't think we were ready for the floodgates to open. It's o.k. though, especially after last year. I've been telling everyone that it's taking longer to get loans done. I must work with some really understanding people; no meltdowns yet. I wish you well!

9:28am • #5
133,216 Points 29 Featured Posts

Thanks Karen.  Added you to my post!

9:35am • #6
425,308 Points 21 Featured Posts Localism Sponsor Outside Blog

Michael, This must be a lender thing as my lender is experiencing the same type of thing.  Personally I'm so busy I don't know which end is up so I'm helping to keep her busy but I'm loyal I know that she will get my loans done and on time. 

8:27pm • #7
JUL
01
430,015 Points 17 Featured Posts Outside Blog

So what do you do to change this problem? I don't think I'm having this problem, but were it to happen, I think I'd be calling every one of my clients to let them know I had time for them.

12:16am • #8
173,945 Points 17 Featured Posts Localism Sponsor Outside Blog

Michael,

I was busy when everyone else was slow, now everyone else is busy and I've slowed down somewhat. I'm not sure to what I attribute the slowdown. It happens! 

12:27am • #9
JUL
02
537,314 Points 52 Featured Posts Localism Sponsor Outside Blog

Michael:  Seriously same same same for me.  I feel like I am losing clients and opportunities because it is so crazy.  Yesterday I had a chick who just doesn't get it give me an earfull.  We have done all we can to accomodate her and teach her about the market in our weekly emails we send our buyers but she still thinks she is the only buyer here!

9:08pm • #10
JUL
03
583,254 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Michael, the last 2 months have been great, yes we are slammed. But, I am NOT complaining. Now I did just drop a lender, she was not ordering the appraisals the day the contracts were sent to her. The appraisals are taking longer, her under-writers were NOT good and after 6, yes I said 6 deals did not close on time I pulled the rest of the files.

Sorry but 6 times and you can't close on time there is a problem.

I know you said it is hard to find help, but you must continue to try. I have had an assistant for 12 years and been in the business for 14. I couldn't live without one as she follows up all the processes once under contract, removing the contingencies so I can be out getting more business.

You need a detailed person to do the things you don't like to do so you can bring in more business. Have you read the Millionaire Real Estate Agent? I know you're a lender but the chapter on when to hire and the first person to hire is great for anyone in the industry.

 

7:14am • #11
JUL
07
182,745 Points 2 Featured Posts Outside Blog

What I see happening is too much asking for free information. No Profits there.  It goes like this:  the agent is getting buried with non-dollar producing activities from non-clients, in a futile attempt to convert them to clients for real dollars. Then, when attempting to fill all those orders for all that product (information requests) from anonymous customers (buyers), the busy agent is out of time it takes to produce dollars where the real dollars can come from. Known non-anonymous buyer, why, because the in-boxes are full, the time to produce is used up without a return and the agent's engine now needs a turn up due to being fatigued. The fix, don't work anonymous leads anymore, make them tell or take a pass.

8:09am • #12
AUG
02
213,774 Points 6 Featured Posts Localism Sponsor

Michael, that did happen to us when we were super busy and the market was so hot. Not in lack of service but in high food costs for eating out, impulse buying, paying for services I could do if I weren't so busy, etc.

Sharon

10:26pm • #13

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Karenandi_ar Rainmaker_large

Michael and Karen George

Chandler, AZ

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