This is for all of you young whipper snappers out there who think that anyone over 50 is going to eat your dust because you do social networking!

I'm going to tell you a story with one of those "Respect Your Elders" messages - you can learn from them!  Um, from us!

There was an amazing agent at my old company who had social networking down!

She was a geezer agent.  Her obituary said that she was 79 when she died.  But she had to have been at least 90.  She was a pretty woman who wore Chanel suits to the poshest office in Washington, and she was clueless about how to use a copying machine, let alone a computer, digital camera or any bit of technology other than her very basic cell phone (and all it did was allow her to make and receive calls - no text messages or Email).  And she sold about $50million a year in real estate, because she totally got social networking.

At an office meeting, she gave what was my first training session on social networking.  She went to parties.  Lots of parties.  And she networked.  She was the queen of schmooze, and she would follow up the next day and the next week and the next month, calling people back (she preferred a regular old phone to her primitive cell) and putting together amazing transactions. 

The night before she died, she had ratified a contract on an $8 million dollar property, and I understand she was on both sides of the transaction.

Now, all I'm saying is that we didn't invent social networking.  It didn't begin with Active Rain, Facebook, or Twitter.  And what this lovely old lady  agent taught me was that the most important element of social networking is the social part of it. Oh, and she also taught everyone who watched her about how important it is to follow up.  She, of course, used a telephone rather than Tweets, email or text messages.  I like to use a combination of the three.

It's important to supplement Active Rain, Facebook, Twitter, or whatever else you use with all kinds of social network contact with other human beings, at church, at neighborhood or PTA meetings, the Lions Club, RE Bar Camps, at parties and anyplace else where people who might want to buy or sell houses might hang out - or agents who can refer them to you.  You need to use every bit of the new technology at your fingertips, as well as the old fashioned telephone.

And never ever forget that real estate is a contact sport!  You need to get them off your computer screen, out of your virtual space, and into your automobile. 

 

 
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37 Comments on "Social Networking": Many Ways To Skin That Cat!

JUL
01
568,675 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

So true, we all have our own ways of connecting with folks. But, face to face is best.

What an amazing woman...quiet inspirational.

7:12am • #1
216,849 Points 4 Featured Posts Outside Blog

Patricia, what a great story. You're right, networking is a contact sport and one of the only ways to do it is face-to-face. Thanks for the inspiring lesson.

7:23am • #2
688,196 Points 72 Featured Posts Localism Sponsor Outside Blog

Missy, she was totally awesome!  I want to be like her when I'm in my 90's!

And Michael, thank you, and I think face to face is certainly best.

7:34am • #3
101,145 Points

Very very good post!  Thanks so much for sharing that great story!!

7:36am • #4
5 Featured Posts Outside Blog

Just a great post ! It should be mandatory reading for new agents.

8:01am • #5
206,786 Points 50 Featured Posts Outside Blog

Brilliant!!! I hope you get a Gold Star... Thanks, Ed, for pointing me to this... Not that I'm any social butterfly, but I'm increasingly frustrated with this 21st Century version of socializing.

 

9:13am • #7

Hi Pat,

Wonderful Post to be certain. Just like you need to get "face to face" with a property for the emotion it can invoke, "face to face" with the agent is the same. There needs to be some chemistry and hearing the voice or seeing the face is imperative.

Have a great one!

9:31am • #8
5 Featured Posts Outside Blog Hit Router

Patricia - Great point.  Social networking has just changed... but not so sure it has gotten any better.  Used to be social networking involved eye contact that remaiined thru the entire engagement.  Now it's interrupted by the constant distraction of text messages and checking the vibrating box hanging on the belt.  Try hanging out with a 7th grader and it will drive you crazy.

9:31am • #9
116,620 Points 1 Featured Post

Obviously the simple things can get a lot done, not to mention the fun a being at all of the parties. Good Post.

10:02am • #10
164,351 Points 6 Featured Posts Localism Sponsor Outside Blog

Well said Pat and so true. She had an unbeatable combination with her attitude and her telephone!

10:09am • #11
155,504 Points 18 Featured Posts Localism Sponsor Outside Blog

Technology comes and goes. Good social skills will always require a good personality. Good personalities come from wisdom, knowledge, humor, and empathy. Life experiences that can not be replaced by a whipper snapper typist.

10:45am • #12
245,534 Points 16 Featured Posts Outside Blog

Super big thumbs up. Online Social Networking is not the end all be all. 

10:51am • #13
423,441 Points 36 Featured Posts Outside Blog

Patricia,

Hmmmm...!!! Yes! But what's a telephone...??? :) Thanks,   Fran

11:56am • #14

YAY!!!  I want to be like her NOW!  LOL  Great post, great reminder of what is and always be important. 

I was once a young know it all whippersnapper, too, and boy, am I embarrassed when I look back and realize just how ignorant I was.  I didn't know what I did not know.  

They're learn.  And look back in embarrassment, too.

12:00pm • #15
198,187 Points 26 Featured Posts Localism Sponsor Outside Blog

Amen, and kudos to that agent for her dedication to her craft. Nice lesson Pat !

12:07pm • #16
331,865 Points Outside Blog

Hi Pat

There is more then one way to skin a cat in social media, meeting someone in person and forming a relationship in one on them and it works today.

Good luck and success.

Lou Ludwig

12:15pm • #17
314,408 Points 14 Featured Posts Localism Sponsor Outside Blog

I am soooo reblogging this! Very well said. I wish I was home so I could put a butterfly on it (LOL). ;-) I'll feature it now and smile about it later. We are so jacking your blog when I get home. Seriously! People need to read this. :-)

1:44pm • #18
264,189 Points 19 Featured Posts Outside Blog

does she need anyone to step in and... er, um... I dunno... help complete that last transaction???

1:49pm • #19
222,177 Points 5 Featured Posts Localism Sponsor Outside Blog Hit Router

Pat --- You are right --- sometimes the younger agents feel that the computer, blogging, twitter, facebook, etc is all they need to do in order to be successful --as you say, it takes more than that --- it is a contact sport.

Mama Liz's Signature

3:55pm • #20
391,727 Points 1 Featured Post Localism Sponsor Outside Blog

I was just thinking about a new web site and then thought maybe a mailing to my clients was in order with a systematic calling program to just reconnect. Thanks for the reminder.

4:54pm • #21
117,163 Points 6 Featured Posts Localism Sponsor

You know, this is a great post and a great reminder and all that good stuff.  I believe in face-to-face although I am not a big partier.  However, I am so callous that I have to ask: if she actually had a ratified contract with herself on both sides of an $8M deal, is the Broker gonna give it to the Estate? Or did the Broker just get hit the real estate lottery (so to speak).

I kknow. I'm bad. I'm going to hell for even thinking of such a thing.

4:57pm • #22
688,196 Points 72 Featured Posts Localism Sponsor Outside Blog

Ken, I'm sure that her entire share went to her estate.  Knowing my old broker, the company share may have been zero.

5:43pm • #23
300,286 Points 15 Featured Posts Localism Sponsor Outside Blog

Pat,
You are right "social networking" is not new, it's been around forever.  Some do it better than others and this lady sounds like a pro!

6:46pm • #24
141,094 Points Localism Sponsor

This is a really good reminder that as we all keep in touch on facebook, etc that good old face to face contact is still the best.

7:23pm • #25
3 Featured Posts Outside Blog

Pat - this was brilliant!  Thanks for reminding me that sometimes it's actually about the basics.

7:55pm • #26
1 Featured Post Localism Sponsor Outside Blog

A  great story and an even better point!  Sometimes we get so sucked in to the technological stuff that we neglect the very thing that it was developed to serve...people!

Love this post!  Step away from the "network" and be social...what a concept!

8:55pm • #27
679,167 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

Pat - what an inspirational story to illustate that we need to not hide behind the computer for our networking. In fact we have many more opportunities now, with technology, so why not make use of all of them?

Jeff

11:00pm • #28
JUL
02
5 Featured Posts Localism Sponsor Outside Blog Hit Router

Yepper! Just like when 'they' are surprised we know the words to 'their' songs....we are older and have more experience...there's nothin' new in this world...just a newer way to do it! Technology has just made it slicker to do what we are already well versed at! Thank you Patricia...I feel a reblog comin' on!

8:27am • #29
244,493 Points 9 Featured Posts Localism Sponsor Outside Blog

Patricia - Just goes to show the new way is not the only way, but simply another way to accomplish the same objective.

9:28am • #30
Hit Router

Pat, well said. Social Networking & Technology is great but it comes down to being face to face, handshake to handshake, one on one. 

9:40am • #31
1 Featured Post Localism Sponsor

Have you seen the new Coleman commercial?  They talk about their grills/coolers and how they've been bringing people together for "social networking" for years.  They even suggest Facebook was inspired by them...Reminds me of this amazing agent you wrote about...

10:11am • #32
Outside Blog

Never underestimate the power of speaking to someone face to face, looking them in the eye and shaking their hand. The telephone has definitely been replaced by email, Facebook, Twitter and the like... sometimes this is good... when you want hard copies of the conversation. However, when we do not keep the balance, we sadly lose the emotional connection. I know some "geezer" agents and they are truly from the "old school" of real estate. But they are still busy! So they have definitely done something right in their career. I think going to parties is a great idea. I'm going to pick that one up and run with it:)

11:23am • #33
JUL
03
223,522 Points 26 Featured Posts Localism Sponsor Outside Blog

Pat  - And never ever forget that real estate is a contact sport!  You need to get them off your computer screen, out of your virtual space, and into your automobile. ...Oh, so eloquently spoken. This should have been a feature.  

9:29pm • #34
JUL
04
255,987 Points 12 Featured Posts Outside Blog

Hi Patricia, I love the post, and it's so true. My broker has been in the business for over 50 years and he doesn't use any of the new fangled gadgets at all. 

8:10pm • #35
JUL
09
2 Featured Posts

Patricia - Great post and great reminders!  Being an "Expert" means mastering the basics.  Thanks for the great reminder!

9:23am • #36
JUL
22
359,408 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

Pat, excellent excellent excellent!  I guess I missed this one while I was on vacation.

By the way, when's the next Pat Kennedy extravaganza?

I'm all about the parties!

6:43am • #37

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Patricia Kennedy

Washington, DC

More about me…

Evers & Company Realtors

Address: 4400 Jenifer Street NW, Washington, DC 20015

Office Phone: (202) 364-1700

Cell Phone: (202) 549-5167

Email Me

Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!


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