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When starting my real estate career, I was fortunate enough to briefly share an office with an excellent agent. She had a non-stop stream of clients and always seemed organized and well prepared. A technique that she absolutley espoused was the use of buyer packets. Hers were stuffed full with brochures and information about the area, along with some basics about real estate.
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59 Comments on Do you use Buyer Packets?
Carla: I really appreciate going green ... I really do. But for some reason the paper copy of this seems to work the best for me. Something about having physical forms and pages in their hands so that we can go over them seems to cement the relationship and learning. But I'm trying -- waaaay more communications is done by e-mail now rather than by fax, etc.!
Erica: So true ... it's so much easier to try to hang on to them rather than constantly starting over with a new campaign to find new buyer clients!
Bob: That sounds good too! I tend to give it no matter what, but I can certainly see holding it back until an agreement is signed. How long are you Buyer consultation meetings?
Kay: Isn't it interesting to see how we differ at doing the very same things? Seems like I'm always tweaking something because of a tip from another agent ... err ... or just because!
Kathryn: We're pretty close! I like the outline idea too. I just did the daggone flow chart years ago and it's stuck!
Candice: You know, I appreciate so much the mentoring I received as a new agent. The tips so generously provided by seasoned agents have proven right on target time after time. (I love your picture with your dog, btw!! -- I"m a doggy person too!!)
Ken: Oh absolutely -- I think they're an invaluable tool! Just one more step in being their trusted advisor!
Ed: So ... do you do these Homepath tours monthly? I would think all of the info you can provide buyers in a situation like yours would be gold!
Gay,
My Buyer Consultations run about an hour and a half, on average. I have had some take only 45 minutes; and I had one couple that had so many questions that it took over three hours. But, I answered all of their questions, and now they are enjoying living in their first home.
Gay - You have some great items that you include in your buyer package that I am going to start including in mine. Thanks!!!
Bob: Good for you!! I know that your buyers really appreciate your willingness to answer all of their questions! I'm sure you have clients for life with them now!
Marc: So ... how do our packages differ? I'd love to hear what you include in yours that I don't include in mine!
I have lots of informational brochures in my office and prepare packets for open houses, but aside from collecting information from the buyer on a registration sheet, I don't really hand out a buyers' packet. You have given me some good ideas and I intend to start using a packet. I DO however have a sellers' packet that I hand out on listing appointments.
How is it that I can be to buxy to put this package together? I think I will slow down and do it! It sounds like such a helpful and great thing to have! Thank you so much for the post!
How is it that I can be to busy to put this package together? I think I will slow down and do it! It sounds like such a helpful and great thing to have! Thank you so much for the post!
Hello Gay, thanks for sharing your Buyers Packet ingredients. We've been updating our BP and have found that we should ad a page for "how to read the MLS printout" like you have. John
Evelyn: I think so, too! My biggest challenge is always having a few of them ready to go!
John: My page is really nothing more than an annotated printout. It's pretty simple.
Hi Gay:
I use probably thTe same set up, but I have mine in a binder with their name on front of them (Unibind) somethings cannot go in the unibind so, I have their own folder and also enclosed is a complete tour of homes that includes a follow up sheet about each homes:
EXAMPLE: HOUSE located at 122 jane doe street (I have a place to list bad and good about the home) by the end of the week they exclude and keep the top 3 or maybe for and we take it from there. Great source especially when they are seeing so many homes at a time... they do forget.
Maria
I love the idea. I plan on making up one tomorrow when I get to the office.
Thank you.
Gay,
Do you use different Flow Charts for short-sales, foreclosures and traditional sales?
Maria: This sounds great! Using a Unibind folder is a really good idea. It probably makes it feel more important and is more likely to be saved long term.
Kim: Excellent! I hope they work well for you! And, no, I just have one flow chart. And it's VERY simple -- a summary more than anything else.
Thanks for sharing your ideas, I'm just starting to put togther my packets now and there are some excellent materials in the REMAX design center.
Rich: Yes, there really are, aren't there! I often forget to go up to the site and look around. Thanks for the reminder!
There's a lot of great information here, especially for those of us who are newer to the business. Thanks so much to everyone, especially Gay who started this discussion, on sharing this interesting information.
Wow, thanks, Carrie! Been a while since I visited this post. Time to review it again!
Gabrielle, I do use a Buyer packet but, due to the size of our area, each is customized according to the buyer's areas of interest.