To my pleasure, I opened my Tweet Deck this morning and saw this Tweet from @TeriLussier:
This sparked my curiosity as to what is an "awesomest zillow profile" looks like, so off i went to see Teri's profile. I posted it below, or you can follow the link to Teri's profile.
The first thing you'll notice is that is visually appealing and full of good content. Great, if someone goes directly to her page. But how do people get to this page and cause such a Tweet to be written?
Notice all the rich keywords. What you can't see is that all these links and keywords are "followed", meaning that sites like Google and Yahoo see them and index them. This helps people find Teri when using a search engine. The words you highlight and link matter to Google. So linking "click here" isn't doing you any favors. Not all profiles on all sites are followed. But by doing a search for Theresa Lussier on Google, you can quickly see why this matters.
So make sure when you build a profile on sites that follow links, like Zillow, you are taking that extra few minutes to fill it out completely and insert links and video as it can make a huge difference to Google and your readers.
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