"New client called me from co. website...I was the only one in my office w/my profile filled out!" This was a quote that came through my twitter stream earlier today from my friend Kristina Cusick. She was so thrilled to receive a new lead straight from her company website. Why? Because she had taken 10 minutes to fill out her profile completely.
Each day as I navigate through ActiveRain I come across profiles of members that are left vacant. Most do not even have a profile picture. This saddens me because it sends off the impression that either they are incompetent and do not know how to complete the profile, or the member is just too lazy to take time and fill it out.
On twitter, I see friends say all the time, "If you don't have an avatar, I am not following you!" The main reason for that statement on twitter is that people are constantly making spam accounts that are used to just push junk on clients. If you actually took the 3 minutes to fill out a twitter profile and upload a photo, you will gain confidence in people instantly.
Then, while writing this post, I came across another post on Sara Bonert's blog that she just published about Terri Lussier's Awesomest Zillow Profile. In this post, Sara discusses the importance of Keyword Rich information on your profile. There is a graphic there that shows how Terri's social media profiles are dominating Google.
If you do a google search of: "Use this section to write about yourself - don't be shy - Why should a buyer or seller want to work with you? Do you have any certifications and qualifications? What sets you apart from other agents/loan officers?" You will find over 18,000 members on ActiveRain that have never even filled in the description sections of their profile! That means 18,000 members are missing the ability to be distinguished in google searches with their profile page.
So, my question to you is this? Have you set up your profile on ActiveRain & other social media sites? If the answer is no, have I convinced you yet of the importance of a complete profile? I surely hope so!
If you are not sure where to begin to enhance your profile, here are some great tutorials to help: