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Study the Real Estate Masters - and Make Yourself One

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Education & Training with Corcoran Consulting & Coaching

Consider for a minute what you think - what you really think - when you hear about an agent that's outselling you in your market. Be honest. Probably a little bit of jealousy, sprinkled with a little resentment.

Well, the way I see it, you have a couple of choices. You can feel that jealousy (and there's nothing wrong with that - you're only human). But if you leave it at that, you don't improve. You sit there with your sour grapes.

The other choice is to stop and take a little time to learn from those successful competitors. When you do that, you're heading up the on-ramp to a speedy interstate of faster sales.

And if you do examine top producers, you'll soon realize they all have something in common: yes, that strong professional identity. They're easy to spot, they have a consistent way about them and they exude professionalism.

You probably know some of them, maybe in your own company or even your own office.  Talk to them about what they think makes them successful.  You can also pick up a CD from Star Power or other conferences where high-powered agents offer tips, maybe through an organized series of questions that examine different areas of their business.

To brand yourself, you might have to study and consciously build your brand.  You cannot become someone else, but you once you see how others become successful, you can apply the techniques to your business in a way that is in line with your talents and personality.

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