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Real Estate Merchandisers in the News: Active Rain member Allegra Dioguardi

By Kimo Stowell

Real Estate Agent with HI Pro Realty LLC RB-21531 RS-76763

July 02, 2009 07:33 AM

Real Estate Merchandisers in the News: Active Rain member Featured in www.Hamptons.com "Realtor's Hopes Rise As Home Sales Inch Upward"

Congratulations to Active Rain member and fellow merchandiser Allegra Dioguardi for hosting a standing room only Real Estate merchandising event in the Hampton's this past month; confirming that sellers are taking advantage of the marketing power of a well merchandised property. Merchandising is more than just staging: it's strategic marketing, updating, addressing all the little issues that make potential buyers make an offer, it's about marketing a lifestyle and maximizing what the location has to offer to a new resident in the neighborhood.

Allegra has a degree in Interior Design from Parsons School of Design in NYC and is a design instructor and published author of the e-book, "Styled by Design- A Guide to the Design Principles of Home Staging" (www.styledbydesign.com)

Merchandised Property by Allegra Dioguardi

Allegra transforming Homes in the Hampton's.

photos are copy right of Allegra Dioguardi 2009

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Maureen McCabe

HER Realtors - Columbus, OH

Columbus Ohio Real Estate

Congratulations to Allegra! I love her blog, thanks for pointing it out.

Jul 02, 2009 07:55 AM

Cathy Lee

CL Design Services Home Staging - Danville, CA

ASP, IAHSP, RESA Danville, CA

How lovely of you to do this Kimo! Congratulations Alegra the talented!!

Jul 02, 2009 09:33 AM

Michele Hess

Simply Staged Inc. - Rockford, IL

Home Stager Rockford - Simply Staged Inc

Congrats Alegra! Glad to hear your event was such a success!

Jul 02, 2009 10:58 PM

Donna Schoby

Liberty Bank of Arkansas - Bentonville, AR

Congrats Alegra! Thanks Kimo for sharing this with us! It's always great to see our industry promoted in such a very positive way! And Alegra certainly does that!

Jul 03, 2009 01:21 AM

Connie Tebyani

Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA

Platinum Home Staging, Los Angeles and Ventura County

Wow, I had no idea Alegra had been featured - congrats!

And Mahalo, Kimo, for pointing this out! You're always looking out for others ;) BTW - love you're new smilebox in the side-bar!

Jul 03, 2009 03:38 AM

Lori Kim Polk

Premiere Home Staging : Home Staging Services - Roseville, CA

Home Stager - Roseville, Sacramento

What a nice thing to do for Alegra, she deserves some recognition. Kudos to you for sharing it with us Kimo.

Jul 05, 2009 09:40 AM

Allegra Dioguardi

Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY

Home Staging & Training, Suffolk Co. Long Island

Thank you for the recognition Kimo! I've been so busy I have neglected Active Rain lately.I always look at your blog fortunately and what a delightful surprise to discover this post. Active Rain is a wonderful venue with so many professionals that I've had the pleasure to "meet" like you.

Best,

Allegra

Jul 18, 2009 01:11 PM

Real Estate Merchandisers in the News: Active Rain member Allegra Dioguardi

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