For those of us who like doing our own Search Engine Optimization ... or those of us who just want to understand what it is all about ... Dan Thies (Note: I'm not affiliated with nor do I use Dan's company) has just published a new (and Free) ebook on the subject. You can download a copy at: http://www.seofaststart.com/portal/download/
Dan Thies is very well know in the SEO world as a SEO trainer (i.e. he trains SEO consultants to do SEO). His book focuses on "white hat" techniques of obtaining organic (e.g. free) search engine placement. "White hat" techniques are those that the search engines are OK with ... "Black Hat" techniques are those that try to circumvent search engines rules to achieve placement.
Even if you don't plan to do SEO yourself, the book is a good read and will help you understand what an SEO consultant should be doing for you. (Note: you can do SEO yourself but think that if you're busy, it's worth money to use a reputable SEO partner ... but, you do need to be able to vet them and ensure they're doing they're job ... so read the book.)
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