A commercial Agent asked me sent an e-mail her received selling a CRM (Contact Relationship Management) system. He asked my opinion. Agents are constantly being solicited to buy stuff, subscribe to stuff, and register for stuff. Below is my response to him. You may find it helpful.
This sounds good, of course it is always a question whether it is good product or good writing to sell the product. Most Agents buy tools and services as a reaction to an add or an e-mail, a workshop etc. This is rather reactive.
My recommendation is that you look at your business in this way.
1. What do you want from your business now and long term?
2. Why do you want that? Ideally, ask this question until you find the WHY that really gets your blood flowing, that excites you.
3. Then look at how you will accomplish that. What skills and (here it comes, the answer to your question...) what tools would help you accomplish that. At this point I suggest you look at all the skills and systems of your business to determine the strengths that make you successful and the weaknesses that limit your success. Out of that process, you will discover what you need to advance your success. And, you will be very motivated to work with that skill or tool to achieve your next level.
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