How Did You Find Active Rain?
We were on line when brokers were not allowing us to use email for business. That seems like eons ago. We still had those MLS books we carried around with us! Do you remember those?
Back in 1997 Real Estate was really just in a pre- infancy state on the Internet. We were on the leading edge of what was happening on line but that is a different story.
We went offline in 2002 and that is another story also.
In 2006 we decided to go on line again with our new real estate brokerage. But I was now determined not to be taken for a ride again with all the bells and whistles enticing real estate agents to buy the snake oil and witch's brews. I was also adamant about not learning about on line marketing from anyone in the real estate market based on past sour experiences and figuring out that most of those salespeople had really NO clue about on line marketing.
So that began my research and studies. I searched for the top Internet gurus who sold product, physical and information products on line and who were actually making money doing so. Each night I began my studies about 8 p.m. and became so interested with such a desire to learn all that I could. On line marketing fascinates me and really gets my creative juices flowing. I know that all I need is a good team of assistants to really dominate niches on line. I would not stop researching, taking webinars, listening to conferences and then applying what I was taught in a non real estate capacity to see if this all really worked until the wee morning hours. Most nights I would not go to sleep until 3 a.m. or 4 a.m.
We were going to do it right this time.
So after much research and trial and error I bought into a website that was proven to be another mistake. Like- did I not learn from all these classes I just took? I learned my lesson rather quickly that this particular website was just another gimmick. However, during the time that we had this website- we remained in the Google sand box for quite a while. I was not even indexed. The site was crappy to crawl also.
Getting links would be the key to getting our website out of the Google sand box and get it at least partly indexed until I could find the right website for our business model. Since I knew that I had to get topically related links I searched for real estate related forums.
Finding about 4 to 5 different real estate forums on which to participate in the conversation with; we began to build links back to our website and in about 2 months of doing that we found ourselves on page 22 of Google for our main keywords. I was so excited that this was actually working. Of course, we all know that page 22 on Google means nothing in the real scope of searching but nevertheless it felt really good to finally be indexed.
It was more exciting to discovery that linking back to our website from these forums was working because there are a lot of nasty people on those forums. Oh my gosh! I had never known such nasty and mean spirited real estate agents ever in my 25+ years of being in this business. In fact, I did not know these nasty people really existed in the on line world until I witnessed for myself how mean they were towards each other and towards the consumers. I would bite my tongue more than type. Each morning my routine was to comment on the forums for about 30 minutes. With the start of each morning I would have to tell myself, " Remember why you are here. You are only here to get the link back to your website. Don't pay attention to the rude people here." Good thing I could separate the two!
One day in one of these forums one of the agents had placed a link to Active Rain and said that all agents should be on Active Rain.
I decided to take a peek with reservation based on the treatment I had come to know in these real estate forums. I think I landed on the home page of Active Rain. It actually appeared to be a bit overwhelming. There happened to be a featured post on the reader board by Sally Cheeseman. 
I noticed that Sally was from Hawaii . I lived in Hawaii for 5 years and it is my favorite place on earth. I like to always keep in touch with all that is going on in Hawaii. So I began to read all of Sally's Hawaiian posts. I felt her warmth and genuine goodness.
Wow, a nice place? Could it be? A warm and fuzzy place where I could feel welcome but also get links back to our website? Hmmmm, felt like a breath of fresh air!
I joined Active Rain in late June of 2007 and started blogging. Then I discovered quite by accident - the point system- I was hooked!
But best of all, within 8 weeks we were #3 on page one on Google for our main keywords. I keep a journal and decided to go back to the time that this happened. My journal entry on August 13,2007 says, " I am So excited! So Excited! Our website is now #3 on Google! And I did it all myself by blogging! By Blogging on Active Rain! WOW!"
So how did you find Active Rain?

I found Active Rain due to a magazine article in the FAR (Florida Association of Realtors) magazine. I didn't know anyone that used it, and at first I didn't "get" it...but it didn't take long. And the rest, as they say, is history.