So why do some real estate agents allow Short Sale listings to hang in limbo with little or no adjustments to listing price?
On a daily basis, I study listings in the Orlando area. Every day I see Short Sale listings being served poorly by their listing agents. So poorly and so ... okay, I’m going to say it ... unprofessionally ... it makes me want to do two things.
- Bang a fist on my desk in anger.
- Cry tears at the utter sadness of it all.
A listing agent MUST understand that when it comes to the threat of foreclosure, time is of the essence. Let me repeat that. TIME IS OF THE ESSENCE. And one more time ...

If a Short Sale absolutely positively has to sell before the gavel comes down on foreclosure -- and it does -- the short-sale-challenged listing agent has only 2 options:
- Refer the listing out to someone who understands Short Sales
- Read up or get advice on how to do a Short Sale, and then do it right
Obtaining a strong contract on a Short Sale within a few weeks isn’t difficult. It’s easy. Easier, in fact, than getting a contract on a regular listing.
Getting a contract to the closing table isn’t quite as easy, but it must not be that diffcult, because in June of 2009, over 400 homes in Orlando, FL, were sold as Short Sales!
Granted, agents have to learn a new set of rules. They have to jump through a few extra hoops. They have to learn new terminology. Commissions can be at risk. There’s more work involved. There’s a time element to consider. Lenders throw up obstacles and hazards and traps. However, none of these problems are beyond any agent’s ability.
At the end of the journey, guess what. You did more than help facilitate the sale of a house from a seller to a buyer. You saved the homeowner years of heartache and financial ruin.
Do you think that isn’t worth a little extra work?
Do you think it doesn’t add another dimension to an agent’s profession, something close to philanthropy?
Do you think it doesn’t give an agent a deep sense of satisfaction?
Do you think it doesn’t matter that you established a special connection with someone who desperately needed your services?
Do you think it doesn’t count that you helped people through one of the most difficult times of their lives?
You bet it does.
* * * * * *
WINTER PARK · WINTER SPRINGS · OVIEDO
MAITLAND · LAKE MARY · SANFORD · LONGWOOD
CENTRAL ORLANDO · EAST ORLANDO
Baldwin Park · Delaney Park · Lake Eola
Orwin Manor · College Park · Thornton Park
Stoneybrook · Avalon Park · Lake Nona

Judy Chapman
Florida Licensed Sales Associate, REALTOR®
Coldwell Banker Residential Real Estate
521 E Mitchell Hammock Road
Oviedo, FL 32765
Judy@OrlandoHouseSales.com
(407) 227-7763
© 2007-2009 www.activerain.com/blogs/OrlandoforSale by Judy Chapman ALL RIGHTS RESERVED. Portions of this content may be used with attribution.
Judy so true. Once I lowered the price on a short sale it sold for that FULL price.