Occasionally, some enterprising business person will come up with a very creative idea for marketing the business. You know the old saying for Hollywood celebrities: "All press is good press." The same can apply to businesses as well, at times.
Like thousands of other Whittierites, I drive down Pickering Boulevard nearly every day. My route passes by an old Volkswagen parts store that has had half of a VW body up on its wall for many years. The funny thing is, I know that there was a mannequin in the VW before, but I don't remember what it looked like. Now, they have a mannequin of Nadya Suleman, the infamous "Octomom", and eight babies in the VW bug, with a box of diapers on the roof.
People who have never heard of the Gold Mine VW Auto Parts store have suddenly become aware of its existence, not only to people who are driving by, but thousands of more people, because there is an article in the Los Angeles Times all about this brilliant marketing idea.
At this time, Octomom no longer dominates the news. If this display had been done when every newspaper and website was talking about her, it would not have resulted in the article in the Los Angeles Times. Imagine if they had decided to use an image of Michael Jackson right now. The shop would not have ended up in the newspaper, because there is so much chatter about Michael Jackson that it would not stand out.
Now people are thinking about Octomom, her 8 babies and a VW parts store in Whittier. And, they are thinking about driving by, just to check it out. That's what I did. Here's the picture I just took:
Comments(0)