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Communicate a benefit

Blogs have been associated for a long time now with opinion and personal experience. This is often times the way they are portrayed in the main stream media. This may be due, in part, to the desire on some level to frame blogs as a less authoritative resource.

Make claims and promises

A claim or promise is certainly attractive, but because you are working in social media you must always maintain your trust asset. This, along with your content, is a major component to your traffic engine. This means that whatever your claims are, they should be backed up by content or services that meet those statements. Not doing so eats into your trust asset while doing so contributes to it. Halfway meeting it may maintain your status on this level but it also provides opportunities for competitors to surpass you with superior quality. You are better off being comprehensive and in so doing providing a disincentive for other to try and emulate you. What is more likely in this case is for someone to link to you and add their own commentary or insight on top of yours. What this does is embed you in the community as a person that consistently contributes. From there, you can develop the authority to a) sucessfully recommend affiliate products and services or b) market your own.

Personalize

- Rather than speaking in the general sense as in ‘drive more traffic to a blog’, it is better to phrase it: ‘Drive more traffic to your blog’ This is because many people in smaller niches may be of the opinion that a generalized approach is suitable only for sites with a given minimum traffic requirement. By making things more personal, a reader will start to visualize the proposition as applying to him or her.

Use Keywords

- This aids in being found because each keyword can help your tweet be found via different seach criteria. Many of these words work well together and may be searched as a pair, which will push you further up in the search result. Twitter search is used by many to find information but at the same time it does not have the same volume as Google. What this means is that you are competing with fewer people for top ranking. While this might mean a smaller base of users, it also means a more enthusiastic person because they are using a wider variety of tools to find what they want.

Ask a question

- A question can be one that searches for an answer but what tends to be more effective are questions that pose a controversy or are rhetorical. That latter is particularly effective because it states both the content being delivered as well as the fact that you have a possible solution for them.