There are many agents and brokers that have websites but very few of them actually understand the mechanics of the web. I suppose many think it is just magic, but it doesn't have to be. Like many other agents, they are most probably paying more for the web per month than the we is returning to them in income. Most likely they purchased a website from a company, and never took the time to properly set it up. Perhaps they purchased the web at a seminar or from a meeting held at their brokers office. After all it seemed like the right thing to do at the time, and besides everyone else was signing up. Too bad in life euphoria eventually gives way to reality.
The agent then received a few leads in the last month, and maybe closed a deal or tow, but they are clueless to where the users coming from, what keywords or keyword phrases are they using, what search engines the viewers are using, and what search engines are or not referring any traffic. If they did check the data their web statistics provided, they may be surprised that their web performance can be turned around.
If you have access to web statistics for your website it is really worth taking a look at. Strong areas of lead generation can be analyzed and expanded to other pages, and weak areas of poor web performance can be mended. There is always a reason why one web page is found easily and that it rises to the top of the search engines...while another page lays dormant. each day our Atlanta real estate clocks over 1000 unique visits every day with the majority of visits coming from Google. www.ActiveRain.com comes in a strong #3 and accounts for more web referral business than Yahoo. Our website www.AtlantaBestHomes.Com has accounted for over 85% or our business for over 12 years. Paying attention to the causes and effects has been very worthwhile. The Internet works. Consumer search phrases for have paid our bills for years. Do you have a website or do you own an on-line business? The more buyers that come to your website means that more business can... and should follow. The only question should then be... how do you convert the leads? If you can demonstrate to a home seller that you can sell their home more quickly with greater marketing exposure on the web, or show them the buyer leads you have developed as a result of your high web visibility...it should make working with you a common sense decision. You will be able to blow away the competition with your web statistics. Have you checked your web statistics lately? You should.
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Jim- For me, it's the time thing, you know! I have to tell that clone maker to hurry and get me cloned, pronto!