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DON'T JUST FEED THEM GET THEIR FEEDBACK!

A brokers open is a good way to gather feedback on your new listing. Create a small questionnaire card that you can give them when they arrive to preview the property. Let them know that it is their ticket to leave the home (LOL). By making it anonymous you may get more honest answers. Have a bowl for them to leave their responses as they exit the door and don't forget the extra pens!

Below is a suggestion of the type of questions you can use for the card, keep it short and simple:

123 Home Road

Your expertise and opinion would be invaluable to myself and my clients.

Please take a moment to give us your honest feedback with regard to this home.

Pricing _____Excellent ___Good ___Fair ___Poor

Exterior Condition _____Excellent ___Good ___Fair ___Poor

Interior Condition _____Excellent ___Good ___Fair ___Poor

Comments __________________________________________________________________________

_____________________________________________________________________________________

This information can then be shared with your clients especially if there are items that need to be repaired or you need price opinions. Puzzle

Remember your online Real Estate Assistant is an integral member of your Team!

I can do everything that an in-house assistant can do, except bring you your morning cup of tea!

SHARON SENGER

The British Virtual Assistant

Specializing in Transaction Coordination | Marketing | Database Management

Sharon Senger & Associates, LLC | PO Box 1564 | Woodinville | WA 98072

Business: (206) 497 2826 |Email: Sharon@SharonSenger.com

www.TheBritishVirtualAssistant.com

Posted by Sharon Senger on 07/06/2009 07:49 PM

Comments (35)

Brokers Open Questionnaire in the ActiveRain Channel

online real estate assistant, brokers open, sharon senger, feedback, questionnaire

Originally posted at: What Can Your Virtual Assistant Do For You?: DON'T JUST FEED THEM GET THEIR FEEDBACK!

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35 Comments on DON'T JUST FEED THEM GET THEIR FEEDBACK!

JUL

Hmmm, this is a good idea. Thanks for sharing.

Patricia Aulson/portsmouth nh real estate

I recently did a broker open and got some really useful feedback from my questionnaire.

I think it's good to have the option of being anonymous with your comments. Some people will not want to give negative feedback and that makes it easier.

Patricia, glad you found the information useful

Brian, good to hear you are getting useful feedback

Jen, I agree people do tend to give you a more honest answer when they do not have to fill in their name.

Thank you for reading and commenting on my post

Best wishes

Sharon

Great thoughts, Sharon. Great counsel makes great business. The questionaire is a great tool, also, because it accesses the thoughts and opinions of a neutral party which will demonstrate to the seller (and buyer) that there is a reduction in the bias curve with the inclusion of public opinion and sentimentality regarding pricing and condition. I like it !

Great idea Sharon! I always do this with buyers. I also I ask them to rank the house on a 1-5 star rating.

Good idea! I'm going to try it on my next open house.

Hi Sharon~ I like this idea. Nothing works better than the opinions of other professionals! Being anonymous and easy is the way to go!

Thank you David, Betina and Vickie for reading and commenting on my post.

Rebecca, hope the open house goes well and you get good feed back

Best wishes

Sharon

This would actually be a good idea at a public open house. Get some honest feedback from the public!

Great idea, Sharon. I would think that the agents would be willing to fill something out, especially since it is anonymous.

Simple and quick - 2 things Realtors can deal with !

...and great title too !

Nicely done !

Cheers

Sheldon :o)

I have done this in simple form for years on the MLS tours --- some Realtors fill them and out and then there are always a few that turn up their nose!

We use forms like this for our weekly office tours. We list a lot of important information on the form, such as square footage, number of bedrooms, bathrooms, garage stalls, size of land, any special features, etc. Then we all can comment on the condition, pricing, and give the listing agent advice on what they should do to get the home sold.

It is really valuable to the listing agent to be able to show the sellers feedback forms direct from the other agents to explain opinions on condition, staging, pricing, and other important factors.

I think this is such a great thing to do. So many agents just walk thru and you really never know what they are thinking. If you get a lot of showings from the agents who came to the preview you know you are on the right track. Sometimes agents just want to know inventory or use it as a comparison to help them price when they get a lisiting in the same area.

Hi Sharon -- I tried this several times and found them to be of no use most of the time as agents really aren't interested in doing it. Moreover, without an agent really researching recent sales, and knowing in detail what a property has regarding updates, etc., it's hard to make an informed pricing opinion on the fly.

JUL

Sharon,

I may take your wonderful idea a step further. Might only give them a plate when they hand me their feedback card. ;-P

I have sponsored a number of broker open's with the realtor used comment cards. The interesting thing is that in most cases, the homeowners didn't want to take the advice of the realtors that commented.

I had a realtor's open house, and the feedback was great. They noted most of the things I suggested to the sellers. The seller decided to fix the things that were suggested.

I've used cards in the past but have mixed feelings about them, it really depends on the agents that come. After reading this post though, maybe it's time to try it again! Thanks

Sharon:

Great idea and great execution. Thanks for the wonderful post

Wishing you continued success, Ron & Alexandra

In Oklahoma, most brokers opens are about free food, not the home. Sometimes builders will do special parties and that can work. I also see broker's opens with $500 drawings, and that will bring Realtors in, but again not for the home, for the money. I am glad for you that it works in your market. When gas starts creeping to the $4 a gallon range and it will get there, this will slow down traffic to these events.

Great idea! I always send email feedback requests and am surprised at how few people actually respond. The anonymity and immediacy of the cards would probably increase the response level.

Hi Sharon. Your exact form is one we use too, and it is simple down to those three broad categories. It really helps out the listing agent and the Seller. The comments field leaves an opening to add anything else. Terrific thougt. Congratulations on your feature.

Great idea - Feedback on a property is invaluable! I've just started using email surveys & they've been great.

Best,
Dan

I like this idea - and I don't sugar coat any of the comments either. I give them to my sellers to read. Sometimes they need to hear the feedback from someone else other than me.

Thank you everyone for the great feedback!

Best wishes

Sharon

I wish I could even get any agents to attend my Broker Opens. I want to do one right now on a great house I have, but last one I had 2 houses in the same area open, and we put food out and door prizes at BOTH houses... and had 3 agents show up. Huge waste of time/energy from the agent's point of view. As the broker, I was pleased at the 3 who DID show up and I forged relationships with each of them after that. One now regularly calls me to talk about his listings and see if we can help each other. We even promoted free $10 gas cards for each and every agent who attended + food

Hi Erica,

Getting agents to attend can be a challenge. Have you thought about a progressive brokers open? Where you get together with the other listing agents and share the cost of food and door prizes. The agents must visit all the house and get their cards marked before being entered into a free draw.

Also, personal invitations and then following up with agents to enquire if they are going to attend and getting a commitment from them.

Another way to reach agents is social networking with agents in your area and letting them know about your listings i.e. ActiveRain, Twitter, Facebook and Linkedin.

Hope this helps.

Sharon

Great ideas Sharon. Except I"m the only one in my area using social networking, I think. There are a handful who signed onto AR and never returned after doing the profile. Only 1 guy from my region logs on. It's a shame! I need to work on this.

Hi Erica,

Do you have a database of the agents that have visited your Brokers Open, showed your listings and who have either sold your listings or you have sold theirs? This can be the bases of your mailing/call list and personal relationship to help and support each other. If you are experiencing low attendance then you can bet they are too.

Sometimes brainstorming with other agents on what has worked and what you can do to make it successful is a great way of finding new ideas. Also, here on ActiveRain is another great resource for what agents have done to attract brokers to their open. Write a blog and ask I am sure the agents will chime in with their suggestions.

Best wishes

Sharon