Meta Tags

Real Estate Agent with Sand Shell Realty

Meta Tags - What's a Meta Tag?There are a number of different meta tags - The main three you are worrying about for search engine optimization are:

  1. Title
  2. Description
  3. Keywords

Before you setup your meta tags with keywords you need to figure out what search phrase you are targeting. The major one you want to target in this case is "real estate". The idea is you want to come up #1 or at least on the first page of whatever search phrase you are targeting. For most of us kicking out Realtor.Com, Yahoo, MSN, RealEstate.Com and Newsweek for top position is a little beyond our powers. So we get more specific. What geographical area are we dealing with? If it is a county that is your region of choice you would specify the county. A city? Use the city name. A region? Use the region title and then put the words real estate after it.

My target market is Cambria, the town where I live and work so we will use that as an example. If you don't want to use "Cambria real estate" you can use, "Cambria homes for sale" or "Cambria condos" etc. My preference is real estate.

A great way to find related keywords is the keyword tool built into the Google adwords. If you have a Google adwords account just log in, click on tools at the top, then click on keyword tool. Enter a phrase like "Cambria real estate" then hit "get more keywords". And voila you have a list of related keywords that you can use. This will come in more handy as we go on. 

The Title Tag is the most important meta tag to setup. Each page on your website should have a slightly different title, though you can use your key phrase if you so choose e.g. "Cambria Real Estate". For your home page or main site page use your primary search target phrase plus another major related keyword.

To get another major related keyword use the Google adwords tool to find related keywords to "real estate". When I just did it the top 3 were "real estate listings" "real estate agents" and "real estate agent". So a great title to a website would be "Cambria Real Estate Listings" This has your key phrase target and a strong related keyword modifier on it. It's tight and straight to the point which is what you want. If you want to hit multiple key phrases do it with a different page and title it accordingly.

The Description Tag
is the second most important meta tag. Each page should have a slightly modified description for premium optimization. Around 20 words is good for the description. The tighter you can get everything the better. You want to target exactly what you want to rank and get up there. Get keywords from the Google adwords tool mentioned above and make sure you use the words you put in the description and title tags in the body of your page. If your site is about listings talk about listings on the page.

Some hot real estate keywords are: listings, agents, agent, listing, broker, residential, brokers, mls, agency, era, property, homes, commercial, find, sales, etc. Sprinkle these words into your description in a concise manor not repeating yourself. A good description might look something like this. "Find Cambria real estate listings and homes for sale. Search the MLS for commercial investment property and featured properties from our agency." This includes many hot real estate keywords in it. Just make sure to elaborate a little or at least mention these words in your main body to maintain emphasis.

The Keywords Tag
is least important though if done right can help boost your search results. In listing your keywords make sure you include the words in the body of your page. A good thing to do is start by using the keywords from your meta title and meta description. A keywords tag for the page I have been creating might look something like this "Cambria, real estate, listings, find, homes for sale, search, mls, commercial, investment, property, properties, agency"

There is no exact science to it and no one has all the answers as these things change frequently. This is a basic outline of what has worked for me so far. Any additions in the comments are welcomed as I am free to always learn more.

Hope this helps and good luck!

Cambria Real Estate 


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
active rain

Spam prevention
Show All Comments
Bob Force (REALTOR®)
Weichert Realtor - New Colony - Mount Airy, MD
The FORCE in Maryland Real Estate
Thank you.  have been struggleing with the differece between Title and Descriptor Tags.  Know I thnk I have it Title - Web site; Descriptor - pages on the site.
Jun 03, 2007 04:07 PM #47
Abraham Chaffin
Sand Shell Realty - Cambria, CA
Cambria Real Estate
Bob - for further clarification - Title and Description tags are generally placed on every page and should be different for every page. The Title tag is the Title of the page - if it's your home page it should be the title of your site. Description tag is the description of the page - if it's your home page it should be the description of your site.
Jun 03, 2007 05:20 PM #48
Laurie Manny
Long Beach CA Real Estate - Long Beach, CA

As far as meta tags not being relevant any longer, that is not true.  My website was dead in the water at page 10, I was able to get it to page 6 with keywords.  I didn't get to page one until I put meta tags on each page.  I was there within a couple of days of having done it. 

Don't believe everything the experts say. 

Jun 03, 2007 07:15 PM #49
Thesa Chambers
Fred Real Estate Group - Bend, OR
Principal Broker - Licensed in Oregon
thank you this post is great and the comments all add to the post - really deserves a bookmark - thanks for taking the time to share ;o)
Jun 03, 2007 07:27 PM #50
J.R. Quarles
Mortgage Executives LLC - Memphis, TN
The Mortgage Innovator
thank you for the valuable information
Jun 04, 2007 03:55 AM #51
Abraham Chaffin
Sand Shell Realty - Cambria, CA
Cambria Real Estate
I've compiled most of this information over the years from other sources but now it just resides in my head. Some of these things I have come up with by trial and error as well monitoring the websites I handle. I am a SEOptimizer so I am paid to know these things =P
Jun 04, 2007 07:01 AM #53
Paula Henry
Home to Indy Team @ HomeSmart Realty Group - Avon, IN
Realtor - Indianapolis Real Estate - 317-605-4174
Abraham - Great info. Now this is what I love about AR. There is someone here who can answer almost any question! Thanks for sharing!
Jun 05, 2007 03:17 PM #54
David L. Britt
Platinum Realty, LLC - Olathe, KS
Abraham, nice post.  I believe there is another post on Active Rain that goes into a little more detail on the number of words you can use in the title, description and keywords.  I believe Laurie Manny wrote it.  You might check out her posts.  Just a thought. 
Jun 05, 2007 03:27 PM #55
Abraham Chaffin
Sand Shell Realty - Cambria, CA
Cambria Real Estate

Paula: Glad you got a lot out of it =)

David: There is definitely more to it with more particulars. Many of the figures people come up with are approximates and vary from SEO to SEO. Purpose of this was to be as simple and straight forward as possible which is generally my style. Thanks for the tip though and feel free to post a link to where you are referring to.

Jun 06, 2007 04:59 PM #56
Darrel Quebedeaux
Evergreen Realty & Associates Inc. - Newport Coast, CA
Thanks for the post.  I am a newbie and appreciate the help.
Jun 06, 2007 05:44 PM #57
David Cool
Cool Realty, LLC - Orange Park, FL

help me. I am paying so much need more affordable web leads.  Please contact me 904 338-4601. 

David Cool, REALTOR & Mortgage Broker

Oct 04, 2008 04:35 PM #58
Becky Brand
Shorewest Realtors - Oconomowoc, WI

Great, easy to understand post!  This was one of my questions I needed answered as a newbie.  Thanks

Jan 05, 2009 08:07 AM #59
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake
I never realized what a science blogging has become. I've got a lot to learn, but it's coming. Thanks for the info!

By the way, do tags work when posting these comments?

Jan 28, 2009 03:07 PM #60
Jennifer Kipila
Van Dyk Group - Barnegat, NJ
The Muldowney Team - Ocean County Homes

I have been looking for some good info on meta tags and somene suggested this post to me.  Great post!  I have it bookmarked so I can use it to help me in my meta tag endeavors.

Jan 30, 2009 05:28 AM #61
Cassi @ Knightyme Video Tours
Knightyme Video Tours - Lawrenceville, GA

It took a while for me to really understand how important this can be.

Oct 25, 2009 03:26 AM #62
Crystal Summerlin
Triangle East Realty & Property Management - Smithfield, NC
Realtor - Johnston County

Thanks for the info!

Oct 30, 2009 02:02 PM #63
Kelly Schipper
Keller Williams Fort Worth, TX - Fort Worth, TX

Hi Abraham,

You'd probably be pleased to know I Googled "real estate meta tags" and pleasantly found a fellow Active Rainer [YOUR] blog about the topic.

Maybe you can help me with my question below: 

If my description has "Fort Worth" in it, is it necessary / unnecessary / or doesn't matter if my Keyword tags have multiple mentions of "Fort Worth"?

Here's what I currently have:

Description: Find the best Fort Worth real estate listings and homes for sale here. Search the MLS for residential and investment properties including waterfront houses, luxury property, foreclosures and short sales plus more featured inventory from our Keller Williams agency.

Meta Tags:fort worth, real estate, fort worth real estate listings, fort worth properties, fort worth mls, fort worth listings, fort worth waterfront, for sale, lake homes, eagle mountain lake, lake worth, waterfront, listings, homes, farm & ranch, land, agency, find, mls, keller williams, kelly schipper

If you need more information regarding my question just let me know.


Thanks a MILLION,


Mar 07, 2010 11:03 AM #64
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Wow! Shat a lot of information to digest.

I bookmarked it.

Went to Google adwords and started to set up an ad campaign.

Scary and a little overwhelming.


Dec 14, 2010 02:11 AM #65
Tere Cardenas
RE/MAX Alliance - Denver, CO
MBA - Colorado

I´ll use your tips. Thanks!

Oct 29, 2011 10:30 PM #66
Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

I am in the process of setting up my website. These tips will be invaluable. Thanks for posting.

Aug 21, 2014 09:41 AM #67
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Abraham Chaffin

Cambria Real Estate
Ask me a question
Spam prevention

Additional Information