by Theresa A. Minichiello, ASP, ASPM

Stage Right Home Staging, LLC

Wilmington Hockessin, Delaware

 

What is "virtual home staging," you ask? Well, after just hearing about this staging method myself, I just had to find out!  Hey, I'm a computer savvy chick...I wanted in on VIRTUAL Staging! So, after some research, I found two different definitions:

       1)      A service in which a home stager provides recommendations based on photos and other details provided by the homeowner or real estate agent.

 Translation: The home seller or Realtor® sends photos via email to the virtual home stager, who then makes recommendations on how to stage the house -- sight unseen. The stager suggests colors, furniture placement, and window treatments without ever having viewed the property in person.

  The second definition is as follows:

       2)   A computer program is used to enhance photos of the house. 

Translation: Using a computer program , virtual home stager take a digital picture of a house and alter it to their liking. This can involve everything from changing wall colors, air brushing out visible flaws, adding furnishings and wall art, etc. simply by doctoring the photo electronically.

As a professional Home Stager, both of these methods raise some concerns for me.

When hiring a Stager, an investment is being made to get your house sold. There is nothing that will ever compare to personal service and the human touch. Seeing only pictures, a "virtual stager's" view of the house is disjointed, and there is no feel for the flow of the house as a whole. A professional Stager will need to see the home in 3D in order to tie everything together for the most aesthetically pleasing finished product.

Also, with this "virtual" method, all recommendations by the stager are subject to personal interpretation. For example, let's say the stager suggests adding some color to a room and the seller decides to paint the entire room fire engine red. In this instance, the reason for hiring the Stager to begin with has been lost.

The second definition of "virtual staging" is akin to joining an online dating service and posting your high school graduation photo - from 1972. This is clearly misrepresentation.  Realtors who bring their client to your house and realize this may not encourage another prospective buyer to view it.  

It's always in your best interest to consult with a professional home Stager when preparing your house for sale. Use caution, and always be sure your Stager has Staging-specific training, such as the Accredited Staging Professional (ASP) certification.

 
This post has been included in Delaware Real Estate News

6 Comments on Is Virtual Home Staging virtually Possible?

JUL
13
2009

hm, I've seen the second definition of virtual staging and plan on using it for my listings in the future. I wouldn't go so far as to say it's mis representation. As long as you are up front and say that the pictures were virtually staged you should be fine. It's the same as traditional home staging, the only difference is you are putting temporary furniture into the photos not the house.. the end result is the same idea, get the buyer to see the potential of the home.

Tom Caswell
10:20am • #1
4 Featured Posts

I have seen the "Virtual Staging" and it ranks right up there with the idea of replacing Appraisers with Zillow - who we all know is totally inaccurate in how they appraise the value of homes. Or it would be like replacing the value a Realtor brings to the process by just hiring an attorney, as "all Realtors do is put a sign in the yard."

The idea that the professional that is trained and has experience to know what to do in each situation is replaceable with a computer generated model or process, is very scary to consider. At what point would ALL our work and jobs be at risk with someone with a mouse and a computer - who can provide the "virtual reality" experience for all aspects of real estate?

The idea of virtual Staging is that is is sort of deceptive - and also when a Buyer goes in person to the house they cannot translate what they saw in a photo to what is in a room - the size, scale, proportions, etc. Who knows if the virtual furniture is even to scale?  I have seen some of the "staging" and it is overdone, too trendy, and not to scale.

The idea that photos alone sell a house is false - it might bring a buyer to the door, but they will not be excited about the house once they go inside - and see a vacant, empty, hollow-sounding house - with no warmth or charm. Staging helps build a RELATIONSHIP with the house - a CONNECTION to the house - and it must be done in person so that the items are tangible and elicit that response.

Much the same way that Realtors, you build relationships with your clients - and would not conduct your business soley over the computer - the HUMAN TOUCH - and the EMOTIONS behind the sale are paramount.

Not only that - but I have also seen things Photo-shopped out of photos - which is an issue for deception again - where it may be an eyesore in the photo, and so the "professional" just erases it - and anyone using that kind of service - seller or Realtor - better be VERY sure the computer person is not taking creative liberties and changing anything in the room - as far as features, flaws, etc.

I think all virtual staging is doing is adding a layer of disassociation over the process of buying a house. It gives even more reason for people to be eliminated from the whole equation, and if we don't sit up and take notice - and protest this process of dehumanizing the process of buying and selling houses, in the not so distant future, we may all find ourselves - Realtors, Stagers, Appraisers, Inspectors, etc. - out of a job or career.

That is not a virtual reality I want to consider.

Jennie Norris, ASP Master, IAHSP President, Owner, We Stage Sacramento

1:33pm • #2
JUL
14
2009
1 Featured Post

I agree with Jennie whole heartedly. Virtual Staging is misrepresenting the property to a potential buyer and when that buyer shows up expecting all the style and warmth s/he saw online, s/he will be sorely disappointed and may no longer connect with the home.

11:36pm • #3
AUG
03
2009

Jennie, Annie and Ashley -

Thank you for taking the time to respond to my blog!

I will always stand by what i have written...attached please find the article that was published in the National Association of Realtors magazine this month. I believe it states the very obvious. Realtors, beware of "virtual staging"

http://www.realtor.org/RMODaily.nsf/pages/News2009073002?OpenDocument

11:09pm • #5
SEP
03
2009
250,180 Points 8 Featured Posts Localism Sponsor Outside Blog

I don't think that virtual staging is any more misrepresenting the property than real life staging. Either way, in most cases, once the buyers take posession of the property they will be starting off with an empty house. The idea is for the buyers to see how it can be once they bring thier own peices into the house.

10:17am • #6
JUN
23
2011

I agree with Jean-Paul. Plus, buyers need to see what a home can look like furnished and if they see in online they will know what it looks like with furniture in it when they arrive at the property.  However, I can see the critics points of view as well, so I'd probably note in the MLS comments that the home is virtually staged.

6:49pm • #7


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Theresa Minichiello, Accredited Staging Professional Master*

Wilmington, DE

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Stage Right! Home Staging, LLC

Office Phone: (302) 367-4576

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