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Making New Friends to Sell Real Estate To - a Guide for Introverts & Other Reluctant Networkers

By
Education & Training with Sell with Soul

question

I don't know what it is lately, but I'm getting slammed with emails from readers (that sounds negative, I don't mean it to be - I love hearing from y'all!) about how to meet people to add to their Spheres of Influence. Since a lot of my readers lean toward the introverted side of the personality teeter-totter, they bemoan the fact that they "just aren't that friendly" or "don't enjoy networking events." ME, TOO, and ME, NEITHER!

So, how does a not-that-friendly, networking-phobic real estate agent make new friends?

First, let's clarify why we might want to have more friends as a real estate agent. Agents who follow the Sell with Soul philosophy aren't interested in pestering people for a living - that is - they aren't going to cold-call, door-knock or otherwise impose self-promotion techniques that they would not enjoy being used on them. They'd much rather attract business to them organically, rather than risk annoying people with an aggressive pursuit.

So, that's the mindset we're talking about here. In a very basic sense - inspiring people to ask for your business card instead of your asking if you can give it to them.

A little history about me - before I became a real estate agent, I didn't have a lot of friends... by choice, I liked to believe. I didn't willingly attend parties or other social events because I dreaded those polite conversations where I struggled to find something to say to fill the silence and often that "something" was eye-rolling ridiculous.

So, I avoided social situations when I could, and when I couldn't, I'd hide in the corner with a glass of wine, a plate of cheese and a deer-in-headlights look on my face. I rarely invited anyone to dinner or out for coffee, and when I received such invitations, my automatic response was to find an excuse to say no.

And I was happy enough. Didn't bother me; I like my own company and don't mind being alone. I was successful at my job as an account manager for an insurance company; I had a cool boyfriend and a nice house. What did I need friends for?

Well, going into real estate changed all that, forever. Call me mercenary, but once I was a real estate agent, I suddenly saw the value in having a social network. Hey, the more people I know... the more chances I have of selling some real estate! And I did. Sell a lot of real estate, that is. To and for the people I knew.

And you know what? I'll admit that my initial friend-finding mission was purely self-serving. Believe me, I was and still am an introvert and have no problem hanging out by myself for days on end. I still have no interest in small talk or polite conversation and would rather eat cottage cheese (ick!) than attend a networking event.

BUT... guess what? Having friends is WONDERFUL! And I'm not talking about "wonderful" from a business perspective; I'm talking wonderful as in - it's fun! For many of you, this is a big DUH, but for us introverts, it's not quite so obvious.

Okay, so I'm out of room for today... tomorrow I'll pick up with some ways the less-than-friendly among us can, well, make some new friends!

 

rookie school

 

 

www.SellwithSoul.com

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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comments(46)

Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Someone's bored in training class!!!!!! You know who you are...

Jul 08, 2009 06:12 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Jennifer, it is all about bumping into others without an agenda, and just showing care and interest in THEIR lives. They'll get around to finding out what you do eventually.

Jul 08, 2009 06:25 AM
Sara Goss
HatmakerGroup.com GMAC Real Estate - League City, TX
Realtor - Houston Bay Area, Texas

The title of your post got me thinking how many of my friends came from being in the business, directly or indirectly, quite a few! Socializing with friends balances all the time I spend talking with people that is strictly business. I used to avoid social events when I could get out of them, but now it's no big deal, go with family, friends or alone. Sometimes that last one is the best, I meet more people in a freer way.

Jul 08, 2009 06:38 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

Very cute, Jennifer.  I too can be an introvert, it is just easier and more "peaceful", but there comes a time in everyone's life when they have to get out there and make friends.

Jul 08, 2009 06:40 AM
Josh Hunter
Longmont Real Estate - Longmont, CO

Good stuff, I like the title, very catchy and it was full of what was promised. THanks!

Jul 08, 2009 07:17 AM
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY
Where ever you are, that's where I'll be!

Hi Jennifer,

It really is hard to step out of one's comfort zone to expand one's social world.  I recently decided to go to a networking event completely on my own.  Didn't know a sole.  My husband thought I was nuts and, to be truthful, as I was handing in my $10 admission I told myself "I could still back out of this."  Walking up to a complete stranger and saying hello was also hard, but you know what?  That person introduced me to about 5 other people in the room.  After that, it was much easier to say hello and introduce myself to other people in the room I didn't know.  Most of the people at the event were eithar Realtors, mortgage people, contractors, etc.  Next time I'll be a little braver and  maybe just go to a Chamber event, or maybe even just something given at the local library. 

Jul 08, 2009 07:23 AM
Corey Chase
Silvercreek Realty Group - Meridian, ID

Jennifer this is a very good post as well all have a certain comfort level.  Thanks for the post!

Jul 08, 2009 07:40 AM
Diana Hathaway Timmons
San Luis Obispo, CA

Such a thoughtful post, Jennifer!  I'm sensing from the volume of your emails, and the comments here, that a majority of people (from all professions) feel shy about getting out of their comfort zone and meeting new people.  I'm sure your words are a comfort to them!  Whenever my daughter started a new school, I reminded each morning that every friend she's ever had was once a stranger.  For those that know they need to get out and network, but are feeling squeamish about it, I'd suggest finding events and groups that have meaning for you personally.  If you love.. turtles, cooking, books, or are passionate about starting a dog park in your area, etc., start with seeking out people with the same interests -- that's where the friends can be found (and they all have relatives and neighbors and friends who might need a Realtor!) Trying to network just for the sake of networking or increasing your SOI, can be a hard first step.   

I so look forward to reading more about this from you! :)

Jul 08, 2009 07:50 AM
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Jennifer: Thanks for the post. I think it's important for all of us to step outside of our comfort zone. I think most of us are inherently shy and I can be kind of quiet sometimes. But certain businesses require us to get out there. It doensn't mena we need to be the life of the party but we do need to be somewhat social and continue to build relationships. Thanks again!

 

Paul

Jul 08, 2009 08:46 AM
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

I never would have thought you were the shy type at all! I know it is hard for some to be around people in social situations. I love to be around people- but I need my "me time" as well! Great post, thanks for sharing.

Jul 08, 2009 09:32 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I'm with  you on the cottage cheese!  Real estate has been very good to me - in spite of the fact that I am an introvert and will always choose to be alone with a good book over going out.  I look forward to your next post.

Jul 08, 2009 10:27 AM
Anonymous
Jesse W.

Dear Ms. Allan: 

 

I read the blogs on the first page and you seem to want to help consumers and your colleagues, so I am hoping you could give me some advice on my situation.  Actually, I would love advice from anyone willing to give it but based on the blogs you seem likely more willing to help people out. 

I am a first time buyer.  I have the highest credit ratings and fico, no debt, and more than enough money for any deposit of 20% or more to purchase.  So, on Monday I went into a major bank branch to request a pre-approval.  I take a few W2s, a few tax returns, and my ID with me to a bank.  I provide the stated info to the rep and then showed my documents as proof.  She looked them over, verified, pulled credit etc.  I told her the amount of loan that I wanted to get approved for because I already knew that I qualified for 3 times more and I know the range that I plan to purchase and so I wanted the approval for what I WANT to spend not what I can afford to spend.  She said everything looks "terrific" and I am "approved".  Then she claims inability to print out the letter.  I asked her to email it to me and she claims that she can't do anything with it because the system is providing an error so she will call in an hour and fax it.  I go back to the office and she doesn't call.  I call her and she doesn't answer so I leave a message.  The next day I decide to call the bank's corporate about the issue and a national rep looks into it and says you are definitely "approved" (the national rep also repeated the same printing error line as the local branch) but don't worry these things usually take 3 days for the underwriters to approve.  I disagreed as I have gotten preapproved on the spot before and left with letter in hand.  The national rep says she would fax it ASAP. 

Today, I receive a fax for a loan number approval and commitment that requests I sign.  I didn't have to sign for a pre-approval before and before it was a letter stating conditions and using the word "pre-approved".  Now it is a multipage document requiring my signature by a certain date with loan conditions and loan committment.  I don't want to sign it because I don't want to committ to  anything other than finding a house.  Any guesses why is this major bank using this multipage approval/committment with addendums and requiring a signature by a specified date instead of the generic letter that I was expecting? Is this something all of the major banks are doing now (I plan to try another on Friday as I don't have any free time tomorrow)? Do you think I should worry about signing the document?  Thanks.

Jul 08, 2009 10:50 AM
#38
Jeani Codrey
RE/MAX Corridor - New Braunfels, TX
Director of Opportunity & Agent Development

I do not suffer from this challenge being a "High I" personality!  But I work with agents constantly who ask me how I got to know so many people in the business and built a huge SOI.  I like to help them figure out their personality type so that I can suggest how they can socialize and build a network without feeling out of their skin.  It has been fun and I have watched a couple of my mentees grow into real estate moguls as a result a having faith in them and helping them along with the confidence building!  Toastmasters is a great solution too as it helps you communicate in almost any situation!  Thanks for the post about a very common challenge among people in our business!

Jul 08, 2009 11:12 AM
FN LN
Toronto, ON

Jennifer - Before I entered real estate, I had very minimal needs to network.  However, upon entering real estate, I had to learn about networking and it took quite some time.

By the way, what's wrong with cottage cheese?  I really enjoy the cottage cheese in the USA.  Most of the Canadian brands are not tasty except for one brand that we have found.  Unfortunately, all cottage cheese has a very high salt content which does not make it overly healthy.

Jul 08, 2009 12:52 PM
Joseph Cacciapaglia
BMC Capital - Houston, TX

I would classify myself as extremely introverted.  I've overcome this is two ways:

1. I spend a lot on marketing.

2. I have a weekly poker night, and I encourage everyone to bring new people as often as possible.

The marketing costs me money and brings in about half of my business.

The poker night usually makes me money and it brings in the other half of my business.

I just wish I could find enough people for a second poker night.

Jul 08, 2009 04:49 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I look at it like - If you are deliberately branding your name in a SPECIFIC marketplace and actually live there ,then all of these folks are actually your neighbors !!! With that new(imposed)mindset, it makes it easier for me to motivate myself to use my potential by networking/prospecting. It is amazing when I finally meet someone in my(designated)Primary Market Area , I develop a new conscienciousness and start noticing all of the times we probably have been at the same location(at the same time). The Battle is truely in the MIND !!!

Jul 08, 2009 06:04 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jennifer - Sounds like you were a lot like I am, so that gives me hope that I can change.  I much prefer the organic method of getting business than being forced to attend some function.  I just hope I can become more extraverted in the process.

Jul 09, 2009 10:32 AM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Thanks for all the great responses! I'm sorry I didn't get to the Part II of this blog as promised - got distracted... y'know how that happens.

Marc - If cottage cheese were the one food left on the planet, I'm not sure I could eat it. I mean, I really really really hate it. Something to do with bad memories from nursery school...

Jul 09, 2009 10:37 AM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Jennifer - So true !  I can relate that I very much at times avoid the social networking opportunities and can be quite introverted and shy.  It was even a little tougher for me too getting started in real estate in Philadelphia as I had no family in Philly where many agents do a deal here and there with their family or a friend of the family.  Starting without a networking base in real estate is hard.  But through hard work and building a business, it certainly can be done by anyone.  If I can do it having social anxiety disorder, anyone can do it !  Will look forward to Part II !

 

Jul 12, 2009 02:47 AM
Troy Pappas
Safe House Property Inspections - Virginia Beach, VA
Virginia Beach Home Inspector

Great read for all the introverts working in an extroverts world.

Jan 09, 2010 02:53 PM