I don't know what it is lately, but I'm getting slammed with emails from readers (that sounds negative, I don't mean it to be - I love hearing from y'all!) about how to meet people to add to their Spheres of Influence. Since a lot of my readers lean toward the introverted side of the personality teeter-totter, they bemoan the fact that they "just aren't that friendly" or "don't enjoy networking events." ME, TOO, and ME, NEITHER!
So, how does a not-that-friendly, networking-phobic real estate agent make new friends?
First, let's clarify why we might want to have more friends as a real estate agent. Agents who follow the Sell with Soul philosophy aren't interested in pestering people for a living - that is - they aren't going to cold-call, door-knock or otherwise impose self-promotion techniques that they would not enjoy being used on them. They'd much rather attract business to them organically, rather than risk annoying people with an aggressive pursuit.
So, that's the mindset we're talking about here. In a very basic sense - inspiring people to ask for your business card instead of your asking if you can give it to them.
A little history about me - before I became a real estate agent, I didn't have a lot of friends... by choice, I liked to believe. I didn't willingly attend parties or other social events because I dreaded those polite conversations where I struggled to find something to say to fill the silence and often that "something" was eye-rolling ridiculous.
So, I avoided social situations when I could, and when I couldn't, I'd hide in the corner with a glass of wine, a plate of cheese and a deer-in-headlights look on my face. I rarely invited anyone to dinner or out for coffee, and when I received such invitations, my automatic response was to find an excuse to say no.
And I was happy enough. Didn't bother me; I like my own company and don't mind being alone. I was successful at my job as an account manager for an insurance company; I had a cool boyfriend and a nice house. What did I need friends for?
Well, going into real estate changed all that, forever. Call me mercenary, but once I was a real estate agent, I suddenly saw the value in having a social network. Hey, the more people I know... the more chances I have of selling some real estate! And I did. Sell a lot of real estate, that is. To and for the people I knew.
And you know what? I'll admit that my initial friend-finding mission was purely self-serving. Believe me, I was and still am an introvert and have no problem hanging out by myself for days on end. I still have no interest in small talk or polite conversation and would rather eat cottage cheese (ick!) than attend a networking event.
BUT... guess what? Having friends is WONDERFUL! And I'm not talking about "wonderful" from a business perspective; I'm talking wonderful as in - it's fun! For many of you, this is a big DUH, but for us introverts, it's not quite so obvious.
Okay, so I'm out of room for today... tomorrow I'll pick up with some ways the less-than-friendly among us can, well, make some new friends!
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