Commission Reductions – What’s In It For Me?

I read a recent blog (not the first here) about negotiating commissions and fee reductions.

I am the first to admit that I have reduced fees on the back end in the past to make a deal go through.  Might I suggest, dear readers, that (a) this is not the norm and (b) you had better have a good reason for asking, other than you need to make more money on the deal on your end.

Let's say, for the sake of argument, that an agents fee might be equal to approximately $10,000 at closing.  Percentages don't make a difference here.  Let's just use cash.

As a seller, you might think that this fee is a little high.  I will briefly point out that the agent does not get the entire $10,000.  Some goes to the broker, some to his assistant, some to marketing fees, some to board dues, some to the agent on the other side.  Just like any business owner, we have overhead.

Back to the conversation.  You, as the seller, want the agent to consider taking a lower fee.  Ok.  I get that.  You want a lower price.  Life is like that.  Guess what?  I want a higher price.  After overhead, the $10,000 ain't a great payday.

A lot of people ask me what my fee is.  I like to tell them that it is more than you want to be charged, but less than I want to charge you.  It always gets a smile if the person asking the question has EVER been in sales.

Back to the conversation again.  In the event that I or anyone else would consider taking a lower cash fee, there needs to be a reason.  There needs to be upside in the deal somewhere else.  The guy that is just going to cave at the question is going to lose you money somewhere else, trust me. 

So I ask you, Mr. Seller, why should I take a reduced fee?  I'm willing to discuss it, but what else is in it for me?  What do you have to trade? 

  • Can I use your timeshare at no cost?  You might pay $250 for the week, but it would cost me $1500 for a hotel room.
  • My wife would love a mink coat and the wife you just divorced seems to have left hers in YOUR closet.
  • Do you ever drive the dusty 1972 Cutlass in your garage?  I have been looking for one to fix up.
  • How about selling me a hot tub at your dealers cost?  You are not out any money, you just don't get a profit.  We both win.
  • Is that Mr. XYZ in that picture with you?  I have been trying to get a meeting with him for 2 years.

Now I am not saying that I, or anyone else, are definitely willing to barter for commissions or even partial commissions.  My point is that there needs to be some advantage for both sides if a fee reduction is to be considered.  Agents are taught never to negotiate fees and some might even act insulted.  I think that there are more than 27 ways to skin a cat. 

That said, here is my personal disclosure.  I guarantee you that I will end up with more "value" in the "stuff" than the cash value of the decrease.  Call it New Math.

Now, I need more listings, a hot tub, an alignment on my car, a vacation, the guts of my grill rebuilt, some landscaping, my office cleaned and a bunch of other things.  Who wants to negotiate fees?

 
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19 Comments on Commission Reductions – What’s In It For Me?

I'll take the mink or the sable or the silver tea set.

06/03/2007 10:29 AM by Melissa Kruse (Gryphon )


Great post! Really.:)

Hmm. I need more listings and a new roof, some landscaping done, and a vacation.

06/03/2007 10:43 AM by Debi Braulik (Tacoma Real Estate) (John L. Scott Real Estate)


I need new golf clubs and a motorhome lot in Fla. for the winter months.

I think it's human nature to try and negotiate. I once negotiated a hood fan at Circuit City and got 50.00 off the price along with the stove I bought.  Someone said retail stores don't negotiate. Oh well, I did.

Everyone wants to win. Win Win is my motto.

06/03/2007 10:55 AM by Jay McGillicuddy~Real Estate Broker (Prudential Verani Realty)


I like your new math...nothing wrong with that!  Oh and thanks for the line...more than you want me to charge, but less than I want to charge!  I think that will put a smile on anyone's face, previous sales or not...

06/03/2007 11:10 AM by House 2 Home Realty


RK,

Some of our clients believe that if they take a lower price on the sale of their home than we as Realtors should take a reduced fee as well.

It always makes me chuckle..

 

06/03/2007 11:26 AM by Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission. (Florida List For Less Realty, Inc.)


Rich - I actually got new gutters on my house once this way - it does work - and creates a win win situation - thank you for brining it to the forefront

06/03/2007 12:55 PM by Central Oregon Real Estate | Thesa Chambers, Broker (RE/MAX Sunset Realty La Pine)


Rich,

I'd like to jump in on this, but you've done a good job and I don't have the time.

Great car for warm dry nights! Did you get it?

Bill

06/03/2007 03:36 PM by William J Archambault Jr (The Real Estate Investment Institute )


Thanks to all for the nice comments.

Bill - I had one at 16 and had to sell it.  I am looking to get another one.

06/03/2007 06:55 PM by Rich Kruse (Gryphon USA, Ltd.)


Rich,

Nice way of looking at the inevitable question.  I'll remember to get creative with my answer next time somone asks.

Fran

06/03/2007 10:00 PM by Fran Gatti - Crescent City CA Real Estate (RE/MAX Coastal Redwoods)


I like it, there is even a place for it on the listing agreement here in CA.

06/04/2007 11:45 AM by John Evarts (Classic Property Management of Santa Clarita)


Just be sure to specify it goes to you and not the broker.  What'd be the split on a '72 Cutlass?

 

- James 

06/04/2007 06:26 PM by James & Ely Malanowski - REO Agents - Palmdale, Lancaster, Rosamond, CA (Coldwell Banker - A Hartwig Co.)


I guess it helps if you don't split with a broker.

06/04/2007 06:43 PM by Rich Kruse (Gryphon USA, Ltd.)


I used to think that asking meant they expected to get it.  Not true.  They're just testing the waters.  The squeaky wheel gets the grease, after all.  Nothing wrong with asking.  Have your comeback line ready.

I like to tell them that it is more than you want to be charged, but less than I want to charge you.  <----love it!

06/04/2007 07:07 PM by Palmetto Bay | Redland Real Estate | Maggie Dokic (EWM Realtors)


You're right!  What's in it for me because my services aren't free!

06/05/2007 04:29 PM by Endea Thibodeaux, CLHMS, RECS Real Estate Auctions (Auction2Sell, LLC)


Rich, you rock. I never have figured out a good way to respond when my buyer clients want me to cut my commission to list their rental property after one year, even when I told them it would not appreciate enough by then to cover their selling costs. Thank you!

07/04/2007 06:41 PM by Silverbridge Realty


Offer the seller a NO COMMISSION agreement.  That should make the seller happy.

Yep, we do it all the time, in fact we say..."No commission, no settlement costs, and property sold in as is condition!"  Not many agents can offer that.

As auctioneers we offer that all the time.

Charles Parrish

Oh, the buyer pays those fees.  Seller love it!

08/19/2007 08:11 PM by Charles Parrish (Auction Brokers, Charles Real Estate & Investors United)


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Real Estate Agent: Rich Kruse (Gryphon USA, Ltd.)
Rich Kruse
Columbus, OH
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Gryphon USA, Ltd.

Office Phone: (614) 885-0020 Ext.: 17
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A lighthearted yet informative look at the real estate and asset sale professions. Gryphon services clients sale and management problems with creative and sometimes extremely aggressive solutions. Primarily a servicer for sellers, Gryphon's professional do also assist investor/ developer buyers with acquisition transactions where the company sometiems participates as a principal.

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