I have spent a bit of time working on search engine optimization for our Agents Online REALTOR Lead Generation site and have done a fair bit of reading on the subject.  As it turns out, I was doing a bit of it right, but most of it wrong.  So, after an investment in knowledge, I have the following to share with you on the basics of SEO.  

1.  Your target keywords need to be in the title and metatags

2.  If you can get your primary keyword in the URL before the .com or .net, your rank will improve precipitously.

3.  Include your pimary keyword in your main heading <h1> tag

3.  Inculde your modifiers of your primary keyword in sugsequent heading tags <h2>.  As an example, in your primary heading, include the term Listing Leads as your primary search term.  In the secondary heading, modify the term to by Listing Leads for Real Estate Agents.

4.  Include your primary keyword in the body of the text, but not so much that it appears spammy. 

5.  For those keywords in the body, link those to subsequent pages that relate to the <h2> tags.  For example, link to a page with the term “listing-leads-for-realtors” and have that page discuss in detail the phrase.

6.  Use a dash or an underscore to depict a space between keywords.

Well, that is what I learned today about optimization.  I’ll put my new understanding to work in the optimization of Agents Online as well as our discount offer the REDX REALTOR success system and will see what happens.