An awesome real estate website should have tons of property information.
I know, I know. This is pretty obvious, right? I thought so, but oddly enough, it's hard to find detailed property information on real estate websites. Why? It takes a lot of effort, but if you do it, you're guaranteed to have the leading real estate website in your area!
So, what should you include? For each and every property you list (no matter the list price), you could have the following information and really impress your site visitors.
Photos, Photos, Photos
People like to know how the rooms of a home connect. Photos and videos help, but a floor plan or sketch can really illustrate how it all comes together. You want buyers to start envisioning themselves in the home, and if they can think about the functional use of the house through the floor plan, they're more likely to actually see themselves in the home.
A Form to Schedule a Tour
You've sold them with the multitude of photos, the personalized tour they had in their pajamas over coffee at 5 AM, and the floor plan that helped them visualize their furniture in the home. Now they want a tour, but it's 5 AM. Your office is closed, and you don't want to lose them between now and the time it opens. What do you do? Have a unique form for each property where the buyers can conveniently schedule a tour. Consider using web-based tools like TimeDriver to help schedule your appointments automatically. You can post your availability so that buyers know when they'll be able to see a home, helping to eliminate phone tag and lost opportunities.
Open House Schedule
For the buyers who are still on the fence, a tour might not be a top priority, but they may very well be willing to drop by on a Saturday or Sunday when it's already open. Be sure to keep an updated open house schedule for each property. While you're at it, list and link to similar properties that they might like that you'll be holding open soon.
Disclosures and HOA Docs
Buyers want to know everything (everything) about the homes they're considering. Go ahead and post the disclosures and HOA docs on the property's web page. Not only will your visitors appreciate it (as well as other agents), it will save you the time and hassle involved in emailing them.
Map to the Property
Some buyers must do a drive-by before committing to a showing. Be sure to include a map to the property (preferably printable) so that they can find it easily.
List of Nearby Amenities
Want to go above and beyond for your clients and customers? Include a list of amenities that buyers could enjoy with a particular property. Shopping centers, restaurants, parks and recreation areas, and other points of interest help to highlight the positives of a home.
It may seem like a lot of work, but the more info you include about a property, the more obstacles you remove between your sellers and a sale. Plus, it shows your commitment to the highest level of service, which can mean tons of referrals for you down the road, not to mention that you impress all the buyers and sellers who visit your site!
Previous Awesome Website Posts
An awesome real estate website should:
- Capture follower information and offer something of value in return,
- Engage visitors and followers with interaction and valuable insight, and
- Be filled with valuable content.
Free "Awesome Real Estate Website" Seminar
On July 30, I'm holding a tele-seminar on "An Awesome Real Estate Website." Try to come! You can find out more here.
By Amber Riviere