An awesome real estate website should have tons of property information.

I know, I know.  This is pretty obvious, right?  I thought so, but oddly enough, it's hard to find detailed property information on real estate websites.  Why?  It takes a lot of effort, but if you do it, you're guaranteed to have the leading real estate website in your area!

So, what should you include?  For each and every property you list (no matter the list price), you could have the following information and really impress your site visitors.

Price

It's not state secret, and you'll give it to them anyway when they call.  Why create more hassle for your site visitors or yourself?  Post the price of every property, and keep it updated.

Photos, Photos, Photos

The more photos you include, the happier your visitors will be.  Don't just take a shot of the front of the house.  Take photos of every single room (even at different angles for rooms like the living room and kitchen), as well as multiple shots of the exterior and yard.

Video Tour

In addition to photos, include a video tour (even better if you actually "show" the home in the video).  Not only will this impress your visitors, it can actually save you a lot of time with showings, since you won't get theLookey Lous, just serious buyers.

Floor Plan/Sketch

People like to know how the rooms of a home connect.  Photos and videos help, but a floor plan or sketch can really illustrate how it all comes together.  You want buyers to start envisioning themselves in the home, and if they can think about the functional use of the house through the floor plan, they're more likely to actually see themselves in the home.

A Form to Schedule a Tour

You've sold them with the multitude of photos, the personalized tour they had in their pajamas over coffee at 5 AM, and the floor plan that helped them visualize their furniture in the home.  Now they want a tour, but it's 5 AM.  Your office is closed, and you don't want to lose them between now and the time it opens.  What do you do?  Have a unique form for each property where the buyers can conveniently schedule a tour.  Consider using web-based tools like TimeDriver to help schedule your appointments automatically.  You can post your availability so that buyers know when they'll be able to see a home, helping to eliminate phone tag and lost opportunities.

Open House Schedule

For the buyers who are still on the fence, a tour might not be a top priority, but they may very well be willing to drop by on a Saturday or Sunday when it's already open.  Be sure to keep an updated open house schedule for each property.  While you're at it, list and link to similar properties that they might like that you'll be holding open soon.

Disclosures and HOA Docs

Buyers want to know everything (everything) about the homes they're considering.  Go ahead and post the disclosures and HOA docs on the property's web page.  Not only will your visitors appreciate it (as well as other agents), it will save you the time and hassle involved in emailing them.

Map to the Property

Some buyers must do a drive-by before committing to a showing.  Be sure to include a map to the property (preferably printable) so that they can find it easily.

List of Nearby Amenities

Want to go above and beyond for your clients and customers?  Include a list of amenities that buyers could enjoy with a particular property.  Shopping centers, restaurants, parks and recreation areas, and other points of interest help to highlight the positives of a home.

It may seem like a lot of work, but the more info you include about a property, the more obstacles you remove between your sellers and a sale.  Plus, it shows your commitment to the highest level of service, which can mean tons of referrals for you down the road, not to mention that you impress all the buyers and sellers who visit your site!

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Previous Awesome Website Posts

An awesome real estate website should:

Free "Awesome Real Estate Website" Seminar

On July 30, I'm holding a tele-seminar on "An Awesome Real Estate Website."  Try to come!  You can find out more here.

By Amber Riviere
BrownBugProject.com

 
Post is included in group: Blogging & SEO

9 Comments on An Awesome Real Estate Website (Part 4)

JUL
08
2009
1 Featured Post

Hi Amber. I agree with you about all of this Amber, but I think you hit one of the most important things with your first point. I have  never understood the business of ads without prices. Some realtors may think they will get calls from people who want to ask what the price is, but who is calling? I believe in giving prospects as much information as possible, about the listing (vidoes, websites etc.) and the community as well, so that the people show come to showings are the right ones to be there.

 

 
7:13pm • #1
11 Featured Posts

@ Bob - Exactly right, I'm not about wasting anyone's time, and it's just as you said, the more info available to prospective buyers, the more likely they'll be the right ones if they do schedule a showing or make an offer.  Thanks for the comments!
7:22pm • #2
228,392 Points 1 Featured Post Called Shot Master

Amber, thanks for the information.  You've given me ideas that I can certainly implement and so I bookmarked your blog for future reference.
7:27pm • #3
11 Featured Posts

@ Dee - Thanks!  I appreciate the follow, and I'm very glad it was helpful.
7:46pm • #4
288,453 Points 1 Featured Post Localism Sponsor Attended Rain Camp

Thanks Amber! Another thing that is important is to measure the rooms and put the sizes in.
7:47pm • #5
11 Featured Posts

@ Monique - Good point, and the windows, too.  I just referred my sister to a wonderful agent who took the time to measure the windows and email the dimensions to her.  It was very helpful, and I'm sure I'll remember for life that she went out of her way to do that (more referrals for her down the road).
7:51pm • #6
JUL
11
2009

Thank you Amber for the tips. I agree with everything you mentioned especially the photos, and prices of houses. Have a great day Barbara
3:06pm • #7
JUL
13
2009
11 Featured Posts

@ Barbara - Thanks!  I'm glad it helps.
10:17am • #8
JAN
27
2010

When a visitor hits your site you have seconds to attract them as a user of a site. Many agents feel they need to have control over what content the user sees in exchange for registration. Guess what ? Your user has just closed your site. Give your users information, all of the information, and give them special perks in return for registration. One of the most used functionality in our system is the Best Buy Alert. Users can join a hot property email list, that shows them the best buys on the market. This works wonders but the agent must have the expertise to pick out the correct Best Buys.

Damian

www.Galtlinedesign.com
11:00am • #9


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Amber Riviere

Covington, LA

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Brown Bug, LLC

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