Marketing the High End Home

An,

The higher end is also tough in Southern Maryland. Pricing the home is key on these big ones. The consumer's are savvy. The Internet is the way to go in my opinion and international marketing. Craigslist amazes me. I have had many waterfront buyers come for their. Best of luck for a quick sale.

An, that is a mixed bag, because in the Seller's type markets you can make so much more money on a high end home, than you can on lower end homes and that spirals with referrals and more listings from the neighborhood, but the expense can take away a lot of you commission.  I have spent a lot of money on printing expensive slick brochures, and print ads.  They usually want the Wall Street Journal, NY Times, etc.  Also, marketing quanity in lower priced homes, if one falls out it doesn't wipe you out finacially.  I would say any listing that is priced right is a good listing, but in this market who can tell what that is.  I would get a long listing if I were you and make sure the Seller is realistic.   This is all pretty obviuos stuff, but at least you know I read your blog and I feel your pain.

Who doesn't want a high-end listing?  But reality sets in after it's signed.  Expensive and time-consuming!  Pricing is just not where sellers think it should be - that's the hardest part, as I'm sure you know.  'Looking forward to seeing your online marketing for this property when you get it listed.