In October 2008 I set out on my journey into the Active Rain realm. I began participating in other Social network platforms. I was encouraged to do so by several of my net savvy agents. It was not easy for me at first, in fact, it is still a challenge to learn, to organize and be consistent.
As a real estate Broker, I felt it was important for me learn all I could about the newer marketing concepts, technology innovations and of course Blogging. If I was going to promote these activities to my crew, I had better be prepared.
I have observed a number of my agents cultivate and prosper with WEB 2.0 systems and have seen others who just ignore this course of action.
For example, I really enjoyed Josh Murphy's, AR Blog, entitled "Social Networking... is it a Generational Thing?" By the Way, I am Josh's Broker. His blog was written after an office meeting where I, once again, endeavored to encourage the agents to explore and learn about the benefits of WEB 2.0 marketing i.e. join Active Rain, set up a profile etc.
Josh had apparently initiated a firestorm of debate with this Blog. He has also learned a lot from it. For a young man he held his own but he also became more sensitive to other perceptions and to have respect for us OLD DUDES.
Josh is growing into a terrific Real Estate Professional and very savoir-faire. He is young, confident and full of energy and I am grateful to have him be a part of our Real Estate team. He is also putting out some great Blogs.
We are a small rural real estate office, 20+ agents, operating mostly in a recreational market place. Several of my agents have done a marvelous job of promoting their community, business and themselves through Social Networking. Active Rain has been a splendid tool for these agents. They have come across and conversed with scores of excellent professionals throughout the Country.
This Broker will continue to encourage our local agents to keep an open mind to Change in our Industry.
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