You are at a party or networking event and someone asks the inevitable question "So what do you do for a living?" Do you give the inevitable answer "I'm a real estate agent". Or, do you have a USP (Unique Selling Proposition) that is a concise statement that you can use as a reply to this question.
Why do you need a USP, because there are millions of agents out there and if you really want to set yourself apart you need something that will make your prospect sit up and take notice and that will influence and motivate them to hire you.
So how do you go about creating your USP. 
Who is your target audience
What can you do for them
Why is that different from what other agents can offer
Why that solution matters to your target audience
For example:
I would be - "I help real estate agents who spend too much time on the computer to have more time to spend on income generating activities"
A real estate agent could be - "I help real estate investors looking for great deals to find the best deals by providing up to date information on new listings and property valuations on a daily bases"
A lender may be - "I help first time buyers who are trying to decide if they can buy their first home to find the right financing option for them"
You are now telling the person exactly what you do, who you do it for and the benefits. The cha
nces are they will know someone who is in that exact situation and this will start the conversation. They may ask for your card so that they can either call you or pass it on to a friend. Now you are using your USP!
Remember your Online Real Estate Assistant is an integral member of your Team and is committed to helping you to grow your business!
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