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"Oh Susie, That Dress Is So Cute!" (Turning Head, Whispering.."Hate Her Guts, That Fat Cow..")

The real story..just the facts, the details.

Being honest, not playing games, avoiding drama, being yourself and letting others do the same. When old typewriter

you describe real estate, be postive, but tell it like it is though. Like a reporter that gives a fair rundown on a news story, a real estate broker should do the same.

If the place has some major drawbacks, the buyer is going to eventually figure it out and should know going in. Let the politician do the spinning. Take a different road.

Make a list of the benefits, weave into the copy what tasks await the new buyer and hopefully the price reflects honestly the picture you are trying to create in the real estate buyer's head with imagery, copy, video.

Leaving out details, or smoothing over major flaws is like the comment to Susie...less than honest, not what you are feeling. Acting like a property is something it is not, is just as rude, dishonest, and deceitful as acting like you are Susie's best friend when secretly, deep down inside you can not stand the woman.

Real estate sales, don't be two faced and all smiley. Don't play games. Hunt and peck away the real story about the real estate in your copy, your imagery, your video.

Maine REALTOR Andrew Mooers - Maine, Straight Forward, Friendly People & 4 Season Beauty.

info@mooersrealty.com Log on www.mooersrealty.com

Posted by Andrew Mooers | Northern Maine Real Estate / Aroostook County Broker on 07/11/2009 08:10 AM

Comments (6)

Honesty Is, Has Been, Always Will Be Best Policy in the Sales Strategies / Tactics Channel

maine real estate, advertising marketing property, mooers realty

Originally posted at: Maine Real Estate For Sale !: "Oh Susie, That Dress Is So Cute!" (Turning Head, Whispering.."Hate Her Guts, That Fat Cow..")

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6 Comments on "Oh Susie, That Dress Is So Cute!" (Turning Head, Whispering.."Hate Her Guts, That Fat Cow..")

JUL

I totally agree. It's your credibility on the line when the buyer finally figures out that the road will be a major truck route or that pool does not heat.

One in every two flyers or ads has some ugly dress described as a unique custom frock. How can we create change on a grand scale?

GOOD MORNING ANDREW! Facial expressions usually tell the truth - even in the case of Susie - most people's have a sudden voice change when they are being deceitful - best to say nothing rather than pretend! -- Gabrielle

Hi Andrew

Customers are looking for honesty from the real estate professional, if a person has no confidence in us there's will be no business.

Good luck and success.

Lou Ludwig

Acting, posturing, spinning, being less than sincere...pulling the wool over one's eyes and not treating someone the way you would like to be treated is becoming more common place. It is everywhere you look...and some consider it good business to be able to fool a customer, pull one over on them. Instead of being a sales person with high pressure being a good listener, and then locating what they need..having the place sell itself with its good and bad qualities right out there is the way to roll. You located the right property by listening to their needs, budget, desires and concern. You found it for them and it was the right puzzle piece they needed.

JUL

Oh I have a good story on this topic:

There is an agent who shoulda retired about 5 years ago . . . before she got into the RE biz (ha)

I asked her what kind of flooring a home had that she listed that I was going to show. She told me "Oh it has this beautiful concrete flooring!" I asked her , "Like in some of the riverfronts?" "Oh YESSS"

My clients and I viewed the home to find it had the carpet stripped out to a cracked concrete slab.

I could not believe she did that! I went to her broker and the broker said "Well puffery is not unethical". Then she told me the agent said she thought I knew she was kidding. Nice save. But it's still lying . . .

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