Microsoft Operating Systems long the standard and “bully on the block” is getting a new competitor with clout: Google. That is right! Google announced it is going to enter the OS market in 2010. Mashable’s Ben Parr broke the news with his timely article: “BREAKING: Google to Launch Operating System.” Let’s take a look at what Google has to say about Chrome OS.

Chrome OS Description

  • Open Source: free is always good
  • Lightweight: uncomplicated is preferable
  • Targeting Netbooks users

3 Key Aspects of Chrome OS

  • Speed: faster makes for efficiency
  • Simplicity: too often we are bogged down by features that are less benefit than drain on a system’s speed. Are you listening Microsoft?
  • Security: this has been the Achilles heal for Microsoft for a long time and the issue that could present the most value to users

Google blog

Chrome OS Value Proposition: Eliminate “Microsoft Frustration”

According to Sundar Pichai, VP Product Management and Linus Upson, Engineering Director, Chrome OS advantages

  • “We’re designing the OS to be fast and lightweight”
  • ” To start up and get you onto the web in a few second”
  • “The user interface is minimal to stay out of your way”
  • “Most of the user experience takes place on the web”
  • “Completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates”
 
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4 Comments on Google Strikes Blow Against Microsoft: Launch of Chrome OS in 2010

JUL
11
168,430 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

Dean, this is the first I've heard of this. I'll be interested to see how the information develops.
5:22pm • #1
112,621 Points 1 Featured Post

Hi Connie,

If you go to Google and input Chrome OS there are tons of new articles. I don't have the most detailed description so for more info try that approach. Thanks for commenting Connie!

dean
6:23pm • #2
JUL
15

Dean

I think the success of the new browser is a longshot. Linux has always been free, uncomplicated ( for the most part) and originally came on most netbooks and it still has a tiny marketshare. (Most netbooks now come with XP-no one wanted Linux) Microsoft will release Windows 7 before Chrome .... and from what I've read, it is a great OS and will erase the sad memory of Vista very quickly.

I think Google has an uphill battle on it's hands to get any market share for their OS.
12:08am • #3
112,621 Points 1 Featured Post

Terry,

I think we will have to agree to disagree on this one. Google's plan and focus is to provide a free Operating System with functionality, security, and easy of use. Combine all of that with portability for the mobile user and you have a solution that can spell trouble for Microsoft.

The biggest piece to Google's glaring market advantage is the fact that SaaS, the cloud, and other emmerging trends point to the continued discontinutation of software as a licensed commodity. All of this is inline with Web 2.0 and the democratization of information. As a former software sales exec, Google's move is the beginning of the end of the way entrepreneurs will utilize software in the future.

 

If you examine Microsoft's projects it's easy to see they themselves know the software licensing and product business model is in trouble. They are trying to compete with Bing, move into video gaming, and any other income producing technology as fast as possible.

The uphill battle lies with Microsoft as they attempt to re-engineer a dominant business model that is on it's last legs
5:45pm • #4

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Dean Guadagni

San Rafael, CA

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Inner Architect; Inner Architect Media

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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