ActiveRain and Facebook - A Social Networking Love Affair

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

A few weeks back, I received a Facebook notification regarding a new message on my wall.  Now does that sound Social networky or what?  lol~ Anyway, it was an old friend and past client who was asking me for a referral in an area close by.  Of couse I looked up Linda on ActiveRain, and referred her over to Tom.  Yesterday, I get a Facebook notification that there's a new comment from Tom on my wall again.

Naturally I responded to Tom immediately, and then thanked Linda.  :-))

Funny - Just two days ago, I was talking about referrals with Nyssa on Activerain (we were actually on Twitter..haha)  discussing what we felt is the true definition and meaning of "referral?"  I think this was a perfect example of a Social networking referral, and I think we'll see many more of them done like this in the future.  Facebook and ActiveRain generate the contact, and the relationships and "connections" generate the referral.  ActiveRain and Facebook are excellent conduits, but it's always has been, and always will be about people.

Here's two great social networks, totally different from each other, yet connecting us and providing opportunities that many of us still have yet to discover.  How will you use ActiveRain and other Social Networks like Facebook, Twitter, and LinkedIn etc. to do business and build referrals in the future?  Or will you end up like me, and just be using them already without even realizing it?  :-O

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Liz Loadholt 07/12/2009 08:52 AM
Topic:
ActiveRain Community
Groups:
The Art Of Marketing You
Agents who want REFERRALS!
Active Rain Block Party
Facebook Tips
Social Networks
Tags:
referrals
facebook
social networks
activerain

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Ambassador
763,768
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad 707.646.1876

All these Networks and tools working together seemlessly for the good of the cause. 

It's having an "ActiveFace" that gets you a "RainBook" of business and referrals.

@Gynell - I'll call you and help you with this on Monday.  :-)

Jul 12, 2009 07:13 AM #8
Rainmaker
418,869
Nevin Williams
Sierra Pacific Mortgage Raleigh - Raleigh, NC
Raleigh Mortgage Pro

Great success story!  As far as Facebook, Twitter, linked in..I am "just using them".

Jul 12, 2009 07:35 AM #9
Ambassador
864,386
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Brad, next week I will have my first AR referral closing. I am SOOOO very excited.

Jul 12, 2009 07:42 AM #10
Rainmaker
190,990
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX
SanAntonioSheila.com, RE/MAX Access, 210-32

Brad,

I'm finding that these resources are helping me stay connected.  I definitely have my AR posts update to my F/B as well as Twitter (selectively) only because all of the different users that only use one or the other.

In any event very useful and helpful!

Jul 12, 2009 08:06 AM #11
Rainmaker
634,368
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

Brad - all of these Social Networks are amazing at keeping us connected with our audience!  AR and FB really are a match made in social networking heaven.

Jul 12, 2009 08:09 AM #12
Rainer
106,963
Tim Green
Real Estate and Beyond LLC - Chandler, AZ

Thanks for sharing this postive info with us today. I have bookmarked this one.

Jul 12, 2009 08:32 AM #13
Rainmaker
314,397
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Brad --- In the last several months, I have used Active Rain totally to handle the outgoing referrals from AgentOwned Realty --- It has been a great source of talented people. I'm seeing the advantage of using AR, Twitter and Facebook.

Mama Liz's Signature

Jul 12, 2009 08:34 AM #14
Rainmaker
399,811
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Thats the way to network Brad. Congrats to Tom and Linda, and yourself. Spread the referral around and one will find its way back to you in not time.

Jul 12, 2009 10:55 AM #15
Rainmaker
1,292,766
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

These social networking sites do complement each other!  I think it does boil down to the relationships and the people.

Jul 12, 2009 11:22 AM #16
Ambassador
913,837
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Well with all the folks we know from AR, we should be using them for referrrals. Gosh AR has given us great friends everywhere.

Jul 12, 2009 11:22 AM #17
Rainer
6,446
Joannie Williams
J.Williams Home Staging LLC. - Lake Charles, LA

That is why I love active rain, I get to meet such great people and I able to learn from everyone..Keep up the good work my active rain family

Jul 12, 2009 02:13 PM #18
Ambassador
1,499,445
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Brad, Just a couple weeks ago, I referred another client to an ActiveRain member  and blogging friend. The reason is after reading and talking to so many, the best referrals are to those we have come to know and respect. We don't read profiles, we read of their insight, there challenges and also their attitude. The best insight and talent as well as just the best people in the business for referrals are right here. Besides we all need to do what we can to help each other, just like we always have.

Jul 12, 2009 04:41 PM #19
Rainmaker
175,795
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Brad,

I have made probably about 10 referrals since late last year and they all have been contacts within my social networking spheres.

Jul 13, 2009 04:22 AM #20
Ambassador
594,371
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Brad, I think your definition of success is quite a good one...

Jul 13, 2009 08:58 AM #21
Rainer
166,828
Nyssa Smith
Keller Williams Advantage Realty - State College, PA
REALTOR, State College Area Real Estate

Thanks for the shout out!  And for nudge to share my own experience!

Jul 13, 2009 03:03 PM #22
Rainer
16,694
Shelly Fisher
Lake Burton Club Realty-Clayton Ga - Clayton, GA
Property Specialist - Lake Burton Club, Rabun County

It's been kinda of fun learning how to keep all this together.

ANd how to link it all to my website.

I will always be learning!

Jul 14, 2009 02:57 AM #23
Rainer
39,208
Jonathan Rivera
Real-TechGuy.com - Orlando, FL

Referrals on social networks is becoming commonplace.  

The reason I like this venue much better is because of

the transparency, like Ryan said.

When you send a referral through one of your social

contacts is easy to keep track of it.

 

The internet and social media are bringing us closer than

we've ever been before and it's up to us to figure out how

that can turn into more business opportunities.

 

I see referrals daily on my facebook page.  Agents from all

over the US sharing referrals in one place.  It's amazing to 

see business coming together through social media.  Our group

has had over 150 referrals this year.  I'm expecting that number

to grow as more agents realize the power of social networking.

Jul 23, 2009 05:49 AM #24
Ambassador
763,768
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad 707.646.1876

Jonathan - we are seeing the same results here on AR, and the numbers seem to be increasing daily.

This is a beautiful thing!  :-)

Jul 23, 2009 05:54 AM #25
Rainmaker
331,941
Anja Kerstens
Coldwell Banker Residential Brokerage - Morgan Hill, CA
GRI, CDPE, CHS, ASP, Selling Silicon Valley Real

Hi Brad,

There are some great webinars out there with helpful information on setting up Facebook neighborhood pages.  I did one but alas, I don't know how to set the settings.  Oh well, I will find out soon enough.  I am using facebook for business thanks to one of your AR podcasts that introduced me to it.  

Thanks for all the helpful information you post out there.

Jul 23, 2009 03:47 PM #26
Rainer
17,742
Alex Chang
Roost - San Francisco, CA

This is why Facebook (and ActiveRain) is so powerful.  It's not an advertising opportunity - it's a referrals opportunity.

Apr 12, 2010 12:23 PM #27
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ActiveBrad 707.646.1876
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