Home > Blogs > Bartley Wilson > Practical uses for VR in Real Estate

Sexy Postcard Marketing for the Ladies

By Bartley Wilson

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

July 12, 2009 08:28 AM

Okay, I got a good number of men and women REALTORS coming back with interesting comments about using SEX to help sell Real Estate.

So here's one for the ladies. This card, along with the other one is advertising properties from the same firm. They have a few offices in California and from my point of view, I like their "Think Different," attitude.

Sexy Marketing for the Ladies

Now it's confession time. We created these postcards for a very interesting and progressive client in California.

When our client first brought up the ideas to use Sex, we immediately called CAR (California Association of REALTORS). Apparently, there's no laws on books regarding advertising using attractive men or women.

But if you think these postcards are hot, wait until you hear the radio ads. Depending on the okay-dokie from our client, we will post them here and let you know what the results were after 30 days of using this new Sex Sells Real Estate campaign.

- Bart

Re-Blog

Comments(12)

Comment

Show All Comments

Sort:

Judi Boad

SOLUTIONS REAL ESTATE - Scottsdale, AZ

No doubt throughout the ages, sex sells. Clever ad campaign. It will probably amuse some, offend others and be recognized by all.

Jul 12, 2009 08:40 AM

Bartley Wilson

Virtual Pictures Corp. (VPiX) - Monument, CO

VR Software and 360° Solutions

The brokerage is going after Divorced Barbi types. Wealthy, divorced women on this marketing campaign.

She comes to California with Ken's Car and Ken's Bank Account. Now she needs to buy Ken's House to make her complete.

I'll let everyone know how well these campaigns work in late August or early September.

- bart

Jul 12, 2009 08:44 AM

Maria Morton

Platinum Realty - Kansas City, MO

Kansas City Real Estate 816-560-3758

This one has funnier verbiage than the sex kitten card.

Jul 12, 2009 08:54 AM

Neal Bloom

Brokered by eXp Realty LLC - Weston, FL

Realtor CRS-Weston FL Real Estate

That would probably work if you sent them to any place that there were single women lurking:)

Jul 12, 2009 08:57 AM

Eileen Hsu

Douglas Elliman Real Estate - Manhattan, NY

LICENSED REAL ESTATE SALESPERSON

Good creative ideas, though it may not pass the Corporate department in our big company! They want us to play it 'safe'! This post card will attract both women and ... men as well!

Jul 12, 2009 09:06 AM

Christine McInerney

Great Life RE - Knoxville, TN

The McInerney Team, Knoxville TN Homes For Sale

I would not have the guts to send this out- even if it worked.

Jul 12, 2009 04:05 PM

Terry Chenier

Homelife Glenayre Realty - Mission, BC

Bart,

I dunno'. I find when people use my beefcake photos on cheezy campaigns I feel...kinda' cheap.

Jul 12, 2009 05:32 PM

Kevin Cavanaugh

Keller Williams Hudson Valley Realty - Tappan, NY

Lic. Associate Broker, ABR, GREEN

Interesting Bart, I will be looking forward to find out the results. Have a great day.

Jul 12, 2009 10:08 PM

Tom Boos

Sine & Monaghan Realtors, Real Living - Grosse Pointe Farms, MI

Providing the very best of service to Sellers and

Sorry, not my "cup of tea". I would never send out a post card like this.

Jul 14, 2009 02:31 AM

Debra Leisek

Bay Realty,Inc Homer Alaska - Homer, AK

I have to say I am not sure this is going to work especially advertising for desperate housewives... while clever I just don't see it attracting serious buyers but hey who knows in this day and age... he isnt the right guy to attract women... I dont think... but let us know

Jul 18, 2009 06:07 AM

Jennifer Zammit

Realty Executives Elite Ltd. - London, ON

A.C.C.I.

I'll be watching for the results!

Jul 20, 2009 09:39 AM

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Coldwell Banker Realty

No doubt that some out there take the approach that a glam shot translates into wishful thinking on the part of prospective clients that perhaps there will be more to the "relationship" than just buying or selling a house.

Sep 04, 2010 04:34 AM

Sexy Postcard Marketing for the Ladies

Comments(12)

Bartley Wilson

Real Estate Resources

Recent Posts

Additional Information