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Okay, I got a good number of men and women REALTORS coming back with interesting comments about using SEX to help sell Real Estate.

So here's one for the ladies. This card, along with the other one is advertising properties from the same firm. They have a few offices in California and from my point of view, I like their "Think Different," attitude. 

Sexy Marketing for the Ladies

 

Now it's confession time. We created these postcards for a very interesting and progressive client in California.

When our client first brought up the ideas to use Sex, we immediately called CAR (California Association of REALTORS). Apparently, there's no laws on books regarding advertising using attractive men or women. 

But if you think these postcards are hot, wait until you hear the radio ads.  Depending on the okay-dokie from our client, we will post them here and let you know what the results were after 30 days of using this new Sex Sells Real Estate campaign.

 

- Bart

Bart Wilson | As seen in Business Week

I help build successful REALTORS. One agent at a time. 

 
This post has been included in California Real Estate News
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12 Comments on Sexy Postcard Marketing for the Ladies

JUL
12
2009

No doubt throughout the ages, sex sells. Clever ad campaign. It will probably amuse some, offend others and be recognized by all.
3:40pm • #1
14 Featured Posts

The brokerage is going after Divorced Barbi types. Wealthy, divorced women on this marketing campaign. 

She comes to California with Ken's Car and Ken's Bank Account. Now she needs to buy Ken's House to make her complete. 

I'll let everyone know how well these campaigns work in late August or early September.

- bart
3:44pm • #2
372,175 Points 10 Featured Posts Called Shot Master

This one has funnier verbiage than the sex kitten card.
3:54pm • #3
513,553 Points 88 Featured Posts Outside Blog Attended Rain Camp

That would probably work if you sent them to any place that there were single women lurking:)
3:57pm • #4
439,960 Points 7 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Good creative ideas, though it may not pass the Corporate department in our big company! They want us to play it 'safe'! This post card will attract both women and ... men as well!
4:06pm • #5
146,833 Points 1 Featured Post

I would not have the guts to send this out- even if it worked.
11:05pm • #6
JUL
13
2009

Bart,

I dunno'. I find when people use my beefcake photos on cheezy campaigns I feel...kinda' cheap.
12:32am • #7
157,873 Points 1 Featured Post

Interesting Bart, I will be looking forward to find out the results.  Have a great day.
5:08am • #8
JUL
14
2009
156,066 Points

Sorry, not my "cup of tea".  I would never send out a post card like this.
9:31am • #9
JUL
18
2009
184,110 Points 8 Featured Posts Outside Blog

I have to say I am not sure this is going to work especially advertising for desperate housewives... while clever I just don't see it attracting serious buyers but hey who knows in this day and age... he isnt the right guy to attract women... I dont think... but let us know
1:07pm • #10
JUL
20
2009

I'll be watching for the results!
4:39pm • #11
SEP
04
2010
787,235 Points 20 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

No doubt that some out there take the approach that a glam shot translates into wishful thinking on the part of prospective clients that perhaps there will be more to the "relationship" than just buying or selling a house.  
11:34am • #12

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Bartley Wilson

Monument, CO

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VPiX® Corp.

Address: 590 Highway 105, Suite #276, Monument, CO, 80102

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I learned a valuable lesson many years ago: You can make money or you can make excuses. But you can't do both.

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