I was going through some papers and found the below tucked away in a 1996 day-timer. Thought it would be interesting to share with the Active Rain Community. The Active Rain Community has given so much to others and I am so happy and privileged to be a part of Active Rain. being a part of this Active Rain community has helped me grow both personally and professionally.
Word: cus·tom·er 
(k
s
t
-mr) KEY
NOUN:
- One that buys goods or services.
- Informal An individual with whom one must deal: a tough customer.
A CUSTOMER is the most important person ever in business. . . in person, phone or mail.
A CUSTOMER is not dependent upon us . . we are dependent upon him.
A CUSTOMER is not an interruption of our work. . . he is the purpose if it. . . we are not doing hima favor by serving him, he is doing us a favor by giving us the opportunity to do so.
A CUSTOMER is not an outsider to our business . . . he is part of it.
A CUSTOMER is not a cold statistic. . . he is a flesh and blood human being with feelings and emotions like your own, and with biases and prejudices.
A CUSTOMERis not someone to argue and match wits with. Nobody ever wins an arguement with a customer.
A CUSTOMER is a person who brings us his wants. It is our job to handle them profitably and to ourselves.
As I see it Good Customert Relationships align and empower all parts of your organization to: 
- Build long-term customer loyalty
- Increase customer value, and
- Grow recurring revenues and profits.
So what do you think? Is a customer someone that enhances and makes your business? Maybe you have anything to add to the list?
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http://www.johnbeckland.com