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ARE YOU USING A “GUEST PACKAGE” AT YOUR OPEN HOUSE?

By Sharon Senger

Services for Real Estate Pros with tcDocs

July 13, 2009 11:17 AM

Most agents when you walk into an open house will greet you at the door and hand you their card and a flyer. Well they are missing a great opportunity to market their services to potential clients.

How about giving them a "Guest Package" that includes:

Property flyer
Other properties for sale in the area
Neighborhood information
School information
Utility information
Community brochures
Sold comparables

This information can be placed on the kitchen table to encourage your visitors to stop and talk to you about the area. Each piece of information should have a label with your contact details so that potential clients know that you do not just know about listed properties you are a resource for the community as well.

No time? Then this task can easily be handled by your online Real Estate Assistant. If you have taken the time to sit an open house in order to meet potential new clients then you need to take advantage and show them you are the area expert.

Remember your Online Real Estate Assistant is an integral member of your Team and is committed to helping you to grow your business!

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Jennifer Zammit

Realty Executives Elite Ltd. - London, ON

A.C.C.I.

I think thats a great idea. I already have a book on the table with most of this material but I don't put the other houses for sale in the area because I tend to ask them questions to engage dialogue. I think I'll start putting the recent home sales and comparables in though. Thanks for the post.

Jul 13, 2009 11:48 AM

Michele Hess

Simply Staged Inc. - Rockford, IL

Home Stager Rockford - Simply Staged Inc

Great idea Sharon! Thanks for sharing

Jul 13, 2009 11:53 AM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Thank you Jennifer and Michele for taking the time to read and comment on my post. Really appreciate it and glad to be of help.

Best wishes

Sharon

Jul 13, 2009 11:57 AM

Melissa Zavala

Broadpoint Properties - Escondido, CA

Broker, Escondido Real Estate, San Diego County

I do think that it is a fabulous idea. Very professional. As a buyer, I would love it! But, if you want them to call you back, I think you have to be a little bit limited in the info you provide. If you give them too much, they may not have questions and may not call you. I guess you just have to be careful not to give too much info.

Jul 13, 2009 11:57 AM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Melissa, yes you can give them too much information but half the battle at an open house is to engage them in conversation before they whizz out the door. By having all this information on hand it is a great way to get them talking. If you do not want to give them a copy of the information then you can always offer to email it to them. That way you get their contact details.

Thank you so much for taking the time to comment on my post.

Best wishes

Sharon

Jul 13, 2009 12:43 PM

Dee Mayers

Covina, CA

San Gabriel Valley, CA

Sharon, another good thing to keep on hand, buyers/sellers contracts. One never knows when one will come in handy.

Jul 13, 2009 12:55 PM

John Queenan

CDPE, Nicholas H. Fingelly Real Estate - Sandy Hook, CT

Sharon,

Sounds like an improved version of the "useless book" we've been handing out. Thanks for the tips.

Jul 13, 2009 01:12 PM

Debra Leisek

Bay Realty,Inc Homer Alaska - Homer, AK

very good idea... thank you for sharing... I also like the idea of leaving thme needing a little more information so they have to call you or check out your wonderful blog!

Jul 13, 2009 07:44 PM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Dee, Debra and John,

Thank you so much for your comments. I am glad you found the post of interest and hopefully it will help you at your next open house.

Best wishes

Sharon

Jul 14, 2009 02:07 AM

Kim Curran

RE/MAX Unlimited of Northern Virginia - Bristow, VA

Awesome idea Sharon. Thanks for sharing.

Jul 14, 2009 01:11 PM

Al & Peggy Cunningham, Brokers

RE/MAX West Realty Inc., Brokerage - Brampton, ON

Our Family Wants To Help Your Family!

Hi Sharon, really great points. We had a home inspector visit one of our open houses and he gave US, an open house kit! It was a box shaped and designed like a house filled with a tape measure, small flash light, small bottle of water, an apple, pen, writing pad and of course his business card., We thought that was a good idea as a hand out as well.

Jul 14, 2009 01:34 PM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Kim thank you for for the comment and glad you found the post helpful.

Al and Peggy, now that is memorable, that is one smart inspector who knows how to market his services. Thank you for sharing

Best wishes

Sharon

Jul 15, 2009 03:34 AM

Suesan Jenifer Therriault

JTHIS-Professional Home Inspection Team - Blakeslee, PA

"Inspecting every purchase as if it were my own".

Sharon, as a buyer that would certainly win me over.

Jul 16, 2009 02:17 PM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Suesan,

Thanks for reading and commenting appreciate it.

Sharon

Jul 17, 2009 02:44 AM

Dee'Anna Wright

RE/MAX All Points - Roanoke, VA

You are so right! People tend to hold on to a package vs card and flyer. When I have tried this in the past, I have a "last copy" of something of interest that I can send to them. Thanks for the list.

Jul 20, 2009 03:38 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

We call that an open house book, with all that information in them. And yes, it does make a statement about you and your seriousness of trying to sell the property.

Jul 20, 2009 01:51 PM

Troy Erickson AZ Realtor (602) 295-6807

HomeSmart - Chandler, AZ

Your Chandler, Ahwatukee, and East Valley Realtor

Sharon - These are great ideas for an open house, and really shouldn't take very much time at all. It should leave a lasting impression on anyone who visits the open house, and will be much more informative than a typical oen house.

Aug 16, 2009 10:41 AM

Sharon Senger

tcDocs - Seattle, WA

Licensed Transaction Coordinator

Troy,

Thanks for taking the time to comment on my post. Once you have the format it is easy to insert the information for the open house. Buyers are more likely to hold onto an information pack rather than a flyer.

Best wishes

Sharon

Aug 17, 2009 02:37 AM