I have been using two SEO strategies to promote our REDX lead program and both seem to be paying off.  My AgentsOnline site, which if you remember was part of the real time experiment to get to the first page of google is now the third listing on the first page of google for that term.  The same situation applies for Real Estate Country which was our original SEO experiment.   So what have I been doing and how did those sites end up on page one of google for the given terms?  

Well, aside from including the keyword in the URL which gets you a lot of attention, I have been working with a few wordpress blogs and using linking silos to create little hubs of keyword pages that are linked around a specific keyword.  I recently attended an SEO webinar, and they emphasized the point that google, likes directories and sub directories that are linked together using a common key phrase.  To provide an example, take my wife’s prenatal vitamin site.  There is a sub-page of the site that optimized to the phrase While Pregnant.  On that page in the text you will find a link to the while prengnant blog entry.  From that entry, you will find links to other entries optimized to variations of the target keyword such as drinking while pregnant, flying while pregnant, exercising while pregnant, etc.  From a directory view, you end up with spiders following directory links named after the key phrase to multiple files in a sub-directory also optimized to that key phrase.  Essentially, you have a little SEO hub optimized to a single search word.  In this instance, it is While Pregnant. 

Anyway, that is the hierarchy that I am currently experimenting with in my SEO endeavors.  I am also adding headline tags in my blog entries, these are the <h2> html tags that denote a headline, with target keywords in those headlines.  So far these activities seem to be paying off as our traffic on the site has jumped about 34% and we are three days into this experiment.  Of course the while pregnant landing page is already on page one of google, but that just shows how important a good URL can be.