Search Engine
Optimization:
Optimizing Your
Images "alt" Attribute
There are several things, considered
"spamming", that you can do to try to get your page listed higher on a
search engine results page. Basically, you should never try to trick a search
engine in any way, or you risk being blacklisted by them. Since the majority of
your traffic will come from search engines the risk far outweighs the benefits
in the long run. Below is a list of the more common things we recommend that you
never do when trying to achieve better listings.
DO
NOT:
-
Do anything to trick
the search engines into listing your site better. If what you are doing is
not listed as one of our search
engine tips the search engines will likely view it as spam and penalize
you.
-
List keywords
anywhere except in your keywords meta tag. By "list" we mean
something like - keyword 1, keyword 2, keyword 3, keyword 4, etc.
There are very few legitimate reasons that a list of keywords would actually
appear on a web page or within the page's HTML code and the search engines
know this. While you may have a legitimate reason for doing this we would
recommend avoiding it so that you do not risk being penalized by the search
engines.
-
Use the same color
text on your page as the page's background color. This has often been used
to keyword stuff a web page. Search engines can detect this and view it as
spam.
-
Use multiple
instances of the same tag. For example, using more than one title tag.
Search engines can detect this and view it as spam.
-
Submit identical
pages. For example, do not duplicate a page of your site, give the
copies different file names, and submit each one. Search engines can detect
this and view it as spam.
-
Submit the same page
to any engine more than once within 24hrs.
-
Use any keywords in
your keywords meta tag that do not directly relate to the content of your
page.
*** Note: This article was
pulled from Microsoft Small Business Center. No Author available***
Skye
Hawk
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Virtual Assistant Specialists
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Add one more to your list:
Do NOT engage in link farming!
Both Yahoo and Google are banning sites engaged in link farming practices. Even carefully hidden ones, such as creating a bogus post just for purposes of the link exchange. These guys are no dummies - if you're link farming, they'll figure it out! It's not worth the risk - once banned, your site may never reach the top 20 results of Yahoo or Google again, or at least not in this lifetime. And if you're not in the top 20 (as in the first 2 results pages), then you'll not get many visitors to your site, no matter how pretty it is.