On-line marketing and using Websites, email and Social Media
It comes as no surprise that the Internet has forever changed the way we market product and services! We can promote ourselves, generate business, buy and sell things, do our banking and communicate with others.
During this recession, and if you have time, we should be spending time thinking about our presence on line. Is my site the best one? Does it do what I created it for? Does it generate leads? Are my photos out-dated (Summer vs winter pics)? Most importantly, does it represent ME? Does it represent my Business? After viewing my website and meeting me, will the person think of one individual or two?
Everyone should set a goal as to what they want to accomplish with their on-line media, emails and social sites.
I work with a life coach, who viewed my website www.leisuretimeland.net After her initial reading, she said that is "Sounds" nothing like me. My response was, What? Are you Kidding? How am I suppose to make it "Sound" like me? This has caused me to "Think" about what I want others to think. If my life coach picked up on this immediately, so will every person that sees my website. It is currently running, but I am constantly making changes to make it more "ME" all the time.
Ask someone, preferably a stranger, about your website. Then ask the person if he has a good sense of who you really are, and what services you offer. If the stranger has a hard time explaining anything, you should update the information on your site.
Making information Clear and Easy to understand is key! We have the ability to form opinions about ourselves in the minds of our readers. By answering the questions about what we want others to think about us and our services, we should know exactly what should be GREAT content.
This is true for emails, letters, social media sites and telephone communications. Our goal should be clear communications coming from 'Me" not a programmer or web designer.
Couple of suggestions.
1) Be Consistent in your message and your Branding.
2) Do not OVER complicate the process of communication
3) Make it easy to contact you directly.
4) Be Honest. (At least, don't exaggerate too much)
This will benefit your clients, improve communication and create a professional image of you and your business.
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