How to Create a Blog Post for Customers and Search Engines. 

There are three important audiences to be writing for: 1. Other members and friends of your Social Networks. 2. Consumers, Subscribers, and a Target Audience of readers.  3. Search Engines.  I'm sure this is preaching to the choir, but this is important information to be shared if you want to get maximum exposure and results from your Blog posts with consumers, visitors, and with Google. Google Juice? I'll drink to that! :-)

Blogging for Customers and Search Engines correctly is a key component to a successful Blog.

Using these effective strategies and time tested methods when creating your post can make a huge difference.  The first thing when writing a post is to determine the audience you are writing for, the product or concept you're promoting, and the geographic market you are targeting.  In this scenario, we are creating a Blog post to drive readers, consumers, and search engines to your Blog which is All About Your Area.  Things like "Vacant Land", "Open Houses", "Loan Modifications", "Tax Credit", "Pest Control", "Relocation", "Market Statistics", "Short Sales", "Condos" etc.


1.  How to title a blog post: Use a title that a customer would type into Google. example: "Open Houses in Mesquite Nevada"  Targeting Neighborhoods and focusing on Communities are best, but you can also use City/State. Most searches by consumers always include a geographic area. example: "Vacant Land For Sale in Bend, Oregon" Don't just title your post "Vacant Land For Sale" as it probably won't get indexed to a specific location and will likely get lost in the Search Engine Abyss. (SEO abyss = page 24 of Google)


2.  Repeat the title in BOLD in the first sentence of your blog post. example: "Vacant Land For Sale in Bend, Oregon" and now priced better than ever! Build your dream home in Bend, Oregon!"  By creating the first sentence of your post to include the title and BOLD key search words, terms, or phrases, you'll increase the potential of being found and then read.  That first sentence is typically the first sentence that shows up under your TITLE within the Google search results.  It's an important part of getting the search engines to recognize your topic and see it's relative content.  It's also what will help a consumer decide if they want to click on your link or NOT!


3.  Write your blog posts to the title...then add in good content that a customer would want to know about.  It takes a bit more time to think this strategy through, but the results and rewards will be tremendous.  This in NOT the only way to gain SEO and more exposure, but it's a great place to start if you're new to Blogging and are wanting quicker results from your time and efforts here.


Creating posts and Understanding Long tail and Short tail search terms:  Short tail searches are just that, very short keyword searches. example: "Homes for sale" or "Homes For Sale Austin, Texas".  This is where most searches begin during the early stages of research by consumers.  The Long tail search comes into play the closer consumers get to making a final purchase decision. example: "Gated Community Homes For Sale With a Pool in Austin Texas"  Justin Smith explains more about Long tail/ Short tail searches in his post.  You can also find more details by searching Google for "Long tail and Short tail searches."  Here's a video that might help make heads or "tails" about this.


4.  Go through your blog post and make sure that the words of your title are repeated a minimum of at least three or four times.  At least one time every other paragraph or so.  You should also bold those keywords so they stand out to the reader and to the search engines.  You need to be somewhat creative in doing this and remember, don't over do it.


5.  Tag your blog posts with other keywords and phrases the customer may type into Google.  These should be topic related and relevant to your post. Do not try to game the search engines by packing in keywords that have nothing to do with the post, this will do more harm than good in most if not all cases.  Also make sure to include images and links to relative sites, this will create more stickiness and add value to your posts. 

Creating a Blog Post for Customers and Search engines is not that difficult once you understand some of these basic concepts and then practice and apply them on a regular basis.  This is not to say you shouldn't write about other topics both personal and business, even those can be tailored to get you better results with customers and search engines.  We tested this theory on the Fourth of July Weekend and you should see some of the results ActiveRain members experienced. It really does work.  

I hope you can use these tips on "How to Create a Blog Post for Customers and Search Engines."
VERY IMPORTANT:  If your post on ActiveRain is (MEMBERS ONLY) then none of the above applies.

 

 

          

 

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Posted by Brad Andersohn on 07/25/2009 09:46 AM   Comments (399)   Search Engine Optimization in the ActiveRain Channel   seo, how to, google, blogging  
Originally posted at: ActiveRain - The Official ActiveBlog: How to Create a Blog Post for Customers and Search Engines
Short URL: http://actvra.in/7nh
Post is included in group: Active Rain Newbies
Post is included in group: Blogging & SEO
Post is included in group: Dedicated Bloggers
Post is included in group: HELP/FAQ (Read 'Purpose Statement' Carefully!)
Post is included in group: The Art Of Marketing You

399 Comments on How to Create a Blog Post for Customers and Search Engines

20 Most Recent Comments Displayed Show All

APR
22
2012
732,825 Points 13 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Brad...back from the future to review your great advice on Blogging using SEO for Localism and neighborhood posts to help us all rank better in the search engines.

Cheers
9:23am • #398
APR
23
2012
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hey Fred - always great to have you stop by my friend!!  :-)
9:25am • #399
MAY
03
2012
Outside Blog Hit Router

Fantastic article! Bookmarked so I can refer back to it again and again. Thank you. 
9:48am • #400
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Thanks Katherine -

This one has definitely stood the test of time, appreciate you stopping by and thanks for your comment.
11:40am • #401
MAY
31
Outside Blog

GREAT STUFF !!    I love the concept of short and longtail terms..   I've only blogged a couple of times and have not had that much success with them.  But I like the idea of a 30 day challenge..   Will see how good everyone does ..  Good Luck and have fun Blogging..    

 
10:14pm • #402
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Thanks CeCe - that 30 day challenge is a lifelong endeavor, some of us are still going!!  :-)
10:35pm • #403
JUN
01
179,582 Points 1 Featured Post Outside Blog Called Shot Master

Checking it out now for today's post. Thank you for sharing!
6:56am • #404
JUN
02
498,120 Points 13 Featured Posts Outside Blog Called Shot Master

Hi Brad, great post and some excellent SEO tips that I need to implement.
9:27am • #405
JUN
04
292,425 Points 20 Featured Posts Outside Blog Called Shot Master

Thanks Brad.  I've Bookmarked this and I'm ready to try to apply it to my next post.
11:08am • #406
JUN
30
186,473 Points 1 Featured Post

Thanks Brad for some great information.

 

 

 

Make it a great day !!
4:43am • #407
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Sure John, anytime. Hope it will be useful in getting you more contacts and clients.
7:18am • #408
JUL
26
106,824 Points Outside Blog

Great info. I've heard recently that bolding terms isn't necessary anymore? Anybody know if this is true?
6:18pm • #409
106,824 Points Outside Blog

Also, I've been doing my blogs in specialty font because it looks better. Will this affect anything when it comes to getting my blog post recognized?
6:23pm • #410
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master
Reid and Jacque - Bolding terms or words merely makes them stand out and at times easier to read. I don't think they affect the SEO of a blog post. The font shouldn't have any impact either.
10:34pm • #411
JAN
28
8 Featured Posts Outside Blog Called Shot Master

Practicing what you preach!
5:14am • #412
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Brad - great to hear that, I hope it provides you great rewards and prosperity :)
5:48am • #413
MAR
29
1 Featured Post

Brad,

Good information.

I am Blogging for the purpose of interacting with the members on Active Rain, ONLY at this stage.

As you said at the end of your post here, if it s for members only, most of this post is not applicable.

Do you have any advice for the bloggers here that are interested in reaching and interacting ONLY with the members on Active Rain? 

Thanks

Bryan
7:25am • #414
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Bryan - I do. Engage.  Just like you're doing now...   :)
7:27am • #415
APR
09
Outside Blog

Perfect overview of a step by step plan to attack blog writing and always break your head if the blogpost will be set in the right spot on the search machines. This overview makes me stay a happy blogger and not a frustrated searchengine fighter ! Thanks from France.
3:17pm • #416
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Thanks Gijs, I'm glad you found this post. I appreciate your comment and hope you'll stop by to read some of the other posts I have here. :)
3:43pm • #417

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