Recently, our IAHSP® International Board Chairwoman & Founder, Barb Schwarz, and President, Jennie Norris, issued a position statement on behalf of IAHSP International and our membership regarding legislation surrounding the Interior Design industry and any potential impact to the Home Staging industry.

We researched extensively and put thought into our position paper, and sent it out to all members, as well as posted it online.
 
Several weeks ago, we were dismayed to find separate groups attempting to discredit our research and our IAHSP Association in what we see is an attempt to strike fear into the minds of Home Staging business owners, and their attempt to build membership for their groups to help "fight" legislation that truly has no impact on Home Stagers.  This, to us, is highly irresponsible and could even be called by some reprehensible.
 
Rather than engage in futile finger pointing and use, as resources to back up our position, other online posts or articles spouting much of the same misleading and inaccurate rhetoric put out by these same groups (which is what they continue to do and use as their resources), we determined the most responsible thing to do was to go directly to the most reliable source - American Society for Interior Designers - at the National Level in Washington, DC.
 
We took the time and effort and contacted the American Society of Interior Designers - and spoke directly with the National Director of Government & Public Affairs, the Associate Director of Public Affairs, and the Government Affairs Assistant.  These individuals are responsible for legislation pertaining to the Interior Design industry and their role is to lobby for and support ASID membership and the Interior Design industry nationwide.
 
These are the questions we put forth to the American Society of Interior Design and below are
the answers of the National Director of Government & Public Affairs,
the Associate Director of Public Affairs, and the Government Affairs Assistant
The ASID Response is in BLUE and the IAHSP Feedback or TIP is in GREEN.
(For your reference, sources for accurate data pertaining to this issue are found at the end of this summary.)
 
1.  Does the ASID legislation in any way target those in the Home Staging industry?
 
ASID Response:  Backing up a step - the legislation is not generated by ASID.  The legislation is generated by Interior Design groups and individuals at the STATE level.  ASID is just one of several groups involved in supporting legislation that would better define business practices and legal recognition of the interior design profession.
 
From the ASID Site:  "The 10th Amendment to the U.S. Constitution gives states the powers not delegated to the federal government. Under this framework, states regulate professions that impact the health, safety and welfare of the public."
 
"Every decision an interior designer makes in one way or another affects the health, safety and welfare of the public.  Those decisions include specifying furniture, fabrics and carpeting that comply with fire codes and space planning that provides proper means of egress.  In addition, interior designers deal with accessibility issues, ergonomics, lighting, acoustics, and design solution for those with special needs."
 
IAHSP:  Home Stagers do not traditionally engage in activities that impact the health, safety and welfare of the public, and we are NOT targets of any State regulation of the Interior Design industry.  Since the structures (houses) we are working in have already met safety standards when they were constructed by the builder, we do not have to consider those aspects when we engage in traditional Home Staging work with advising clients on what to do to prepare their houses for sale.
 
Exceptions to this would be if you recommend remodeling to a client as part of the Home Staging process.  Ensuring they comply with any building codes is the responsibility of the person conducting the work.  Since that is typically NOT a Home Stager, you are not at risk.
 
Painting walls, changing out existing light fixtures or plumbing fixtures is not an issue of health and safety when the homeowner simply replaces what was already there.  Removing walls, adjusting the structure from the original design, or enhancing things like electrical systems, is a potential building code issue. 
 
IAHSP TIP:  Always refer any upgrading or remodeling work to a licensed professional who does understand codes and laws and would properly apply any needed regulatory or safety codes and laws.
 
2.  What does the legislation want to achieve relative to interior designers?
 
ASID Response:  Based on the 10th Amendment, the regulation occurs at the State level for Interior Designers.  The legislation wants to regulate those who call themselves "Registered Interior Designers" or "Certified Interior Designers" in each State.  The only exemption to this would be Federal Buildings that would fall under the guidelines at the Federal Level. 
 
Ideally, ASID would like to see all states have a consistent definition of "Interior Designers" - but since each state is responsible for enacting their own legislation and criteria, it is not expected.
 
IAHSP:  REFERENCE SOURCE:  http://www.asid.org/legislation/state/
When you review this link, you will see that in all cases, the states that are currently putting legislation into practice or are proposing legislation - in ALL cases - target ONLY those that call themselves "Registered Interior Designer," "Certified Interior Designer," or "Interior Designer."
 
There in not ONE "Home Stager" title on the list.  This means they are NOT targeting Home Stagers that conduct Home Staging services in a Home Staging business.
 

3.   Does the legislation target any service done for a homeowner or business or just those related to codes and safety?
 
ASID Response:  There is a broad exemption on the books for residential and architectural work in the laws, and structures with fewer than 4 buildings are part of this broad exemption - which would apply to single family houses.  However, whenever codes and safety are involved, it is best to work with a licensed individual.  This could be a licensed contractor who remodels a house, obtaining the correct permit, or a licensed Interior Designer who understands structural safety and codes, who would engage the correct personnel to get the work done. 
 
IAHSP:  As Professional Home Stagers, we do not normally get involved in this type of work, and if you do choose to add those services to your business, IAHSP recommends that you would want to be licensed and certified to do that type of work.  Otherwise, you would refer it to qualified individual. 
 
4.  If enacted, will the ASID legislation prevent someone that is a Home Stager from practicing in business?
 
ASID Response:  No.  The legislation at the state level is not targeting Home Stagers.  When Home Staging is largely about residential work, it is not included in the main concerns of building codes and safety related to larger commercial work.  The only state that currently regulates Interior Designers is Florida, and the laws have not translated to Home Stagers who successfully operate businesses in the state of Florida.  The only exception to that would be IF the Home Stager calls himself or herself an "Interior Designer" - then they would be targeted under the auspices of that law.
 
From a letter by Bruce Bigham, ASID President:  "ASID will continue to support legal recognition of the profession, but not if that recognition prevents individuals from offering services such as selection of colors, materials and finishes or selection and specification of furniture, fixtures and equipment, so long as those services do not affect building code or other statute."
 
5.  Does the ASID legislation prevent a person from moving decorative items (such as pillows) from one spot to another in a house or moving furniture?
 
ASID Response:  The genesis for this unfounded fear came from the legislation passed in Alabama and people have taken that one example of a poorly written law (that was quickly overturned) to the absolute extreme, irresponsibly.  The laws that are working to be enacted at the State level by Interior Design groups in no way wish to restrict what happens in an individual's home with respect to personal decorating or moving of items from one place to another. 
 
IAHSP:  We did discuss what Home Stagers do when we rearrange furniture - with the goal to be to open up the traffic flow in a room.  Again, these services are not any sort of target for the Interior Design legislation.  Recommending painting walls, removal of clutter, basic upgrades that the homeowner would conduct or hire out to a licensed contractor, does not mean we are targets of any sort of legislation.  (See above quote from Bruce Bigham)
 
6.  Would the ASID legislation (if enacted) prevent a Home Stager from Staging a vacant house - bringing in furniture and placing it in rooms?
 
ASID Response:  No.  The legislation does not target that aspect of the Home Staging business.  If there are any regulations that would apply, it would fall under Building Codes and these are not part of the Interior Design focus.  Regardless of what definitions or regulations the interior design industry is successful in implementing, if there are building codes that come in to play, that is totally separate.  Since what we do in Home Staging is like moving in or out of a house as a homeowner, this is not regulated. 
 
IAHSP: As a Home Stager if we do get involved in a unique property, it would be wise to check to make sure there are not any restrictive Building Codes in place that may be of concern in installing furniture and décor.
 
7.  Is the goal of ASID legislation to shut down Home Staging businesses across America?
 
ASID Response:  Absolutely not.  They do not see us as competition for their business and see that we serve a totally different type of consumer.  We are part of the Real Estate Industry as Home Stagers, and they are the Interior Design Industry.  We are different industries and their intent is not to harm any Home Stagers in the Home Staging industry.
 
Summary:
Our positions on the IAHSP International Board are voluntary as we serve our members and the Home Staging industry at large, and yet we know this is an important concern for many of our members, because of the volume of misinformation and inaccurate positions that have been posted by outside groups.  We are happy to devote our time and effort to put out yet another thoughtful and accurate statement.
 
However, at this juncture, we ask you to TRUST that we would not be steering our valued IAHSP members or the Home Staging community at large in the wrong direction or with the wrong focus, and ask you to think twice about groups that ARE attempting to do this.
 
Why would you trust or choose to belong to a group that is deliberately trying to scare you and strike un-necessary fear into the minds of business owners?  This is highly irresponsible and just adds more emphasis on the fact that these other groups do not truly understand what Home Staging is relative to our goals, our focus and our purpose.  It is evident that they believe we are in the design industry, and that couldn't be farther from the truth.  We believe that this is an attempt to build membership in these other organizations and use your dollars for personal profit under the guise of "fighting" an issue that is not about you as a Home Stager. 
 
It is also proof of how they are not a purely Home Staging group with a Home Staging focus.  Because they have allowed "anyone" to join, they cannot serve just the Home Staging industry, and that creates this challenge they have to deal with.  Because they had no standards for membership from the start, they now have issues with members that have one hand in the Home Staging business and the other in Interior Design, with no leadership making it clear that those two services and industries are totally different in goals and purpose.
 
We encourage you to stay focused on your ASP Home Staging Businesses and share with others you may come across that IAHSP is a responsible trade Association for the Home Staging industry that seeks truth, not fear; seeks support through responsible and value added services, not to gain membership through fear and misinformation.   
 
When and if, this legislation ever does target Home Stagers, you will be the first to learn of it through IAHSP and our now positive and friendly relationship with ASID. 
 
We ask you not to just "believe" positions that are shared by those with hidden agendas - do the research yourself to get answers if you are still concerned after reading this summation.  Just as we have researched and read information and drawn conclusions, if you truly want to know if this impacts you, go to the SOURCE and get the facts yourself. 
 
Rather than read a paper that is a biased interpretation of the facts, go get the facts directly and read the legislation and concerns of the interior design industry.  A few of the reliable resources are listed below.    

We love and support all our members and are proud of our IAHSP Association for being a responsible voice for the Home Staging industry.
 
With respect and support for you,


 
Barb Schwarz, ASPM®, IAHSP®
Chairwoman and Founder, IAHSP
 
Jennie Norris, ASPM®, IAHSP®
President, IAHSP - 2009-2010
 
And Your IAHSP International Board

 


Additional References:


The below resources found online are full of articles and links to the actual proposed or enacted legislation on the books.  If you want to do further research, we recommend the following:
 
 "Interior Design Legislation 101" - http://www.asid.org/NR/rdonlyres/982056F9-CBD4-4A42-9921-AE6F3B4E84D8/0/IDlegislation101.pdf
 
"Health, Safety and Welfare"
http://www.asid.org/NR/rdonlyres/EC6604D5-6173-4B52-BBDB-D6EA23AD0AED/0/HealthSafetyandWelfare2.pdf
 
Letter from Bruce Brigham, FASID, President, ASID
http://www.asid.org/legislation/Letter+from+ASID+President+Bruce+Brigham++FASID.htm
 
ASID Legislation and Advocacy Resources
http://www.asid.org/ASID/CMS_Templates/Admin%20Templates/PrimaryHub.aspx?NRMODE=Published&NRNODEGUID=%7b69C8DAB0-70C2-4C23-AD18-296C22F0207E%7d&NRORIGINALURL=%2flegislation%2f&NRCACHEHINT=NoModifyGuest&bhcp=1

 
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6 Comments on IAHSP talks with ASID to share the Real Staging Truth with You!

JUL
18

Just wanted to say that I appreciate all of the time and effort you and Barb put into to compiling this for the ASP Team.  It clarifies some things, but I think there is still a murkiness for Stagers who also perform redesign.  I agree wholeheartedly that if you are only staging to sell that this covers you.

8:03am • #1
Outside Blog

Jennie,

I am so glad that this article was put out. It is so obvious how much you and Barb care about ASP's. I am so thankful to all the valuable information that is out there for us ASP's! Keep up all the great work!

Tia

1:16pm • #2
AUG
18
1 Featured Post

I know very few stagers who have not also done interior design work, and I know a lot of stagers. In ASP training we called it "staging to live" and it was encouraged. But it is still interior design work ... a rose by any other name.

This type of legislation does have the potential to affect an enormous percentage of stagers because of the crossover. I don't consider ASID to be a reliable or impartial source because they have an agenda, and that is to protect their own membership from competition.

Also, there are "staging" activities that would be viewed as "interior design". For example, I have done model homes for large complexes. Those clients wanted to own the furnishings because of the length of time they would be up and they wanted to be able to sell the model furnished if they had an offer of that type. So, I selected decor for them and made purchases on their behalf ... all normal "interior design" work. The only thing that made it "staging" is that I selected furnishings and chose arrangements to have broad appeal. So, would you call it staging if I have an interior design client who wants me to help them decorate their home, but they know they will only be there for a couple years so everything should take resale appeal into consideration?

There's just too much crossover and similarity of work for us to be complacent and assume this won't affect us.

I am not a member of any of the groups you are concerned about. But I also think it is unwise to sit by and watch legislation of this type be proposed and blithely suppose that things are so very clear cut between staging and interior design that there will be no effect. And if you are encouraging ASP's to "stage to live" then you are encouraging them to do interior design work and perhaps should be a bit more concerned about proposed legislation to curtail and regulate this work.

 

2:40am • #3
4 Featured Posts

Staging to Live is not Interior Design.  If you look at what the definition of Interior Design is - it is not even close.  Interior Decorating maybe but not Interior Design - and as an Interior Designer you would know that they hate being compared to Decorators.  As an Interior Designer, Pangaea, you do cross over and provide both services - as part of your overall business - and so you should be mindful of any rules changes that impact your interior design business.

But to date I have yet to find ONE SHRED of evidence that any of this has anything to do with Home Staging - the business of preparing houses for sale.  And I have read ALL the literature - while most people have not. The group that is rallying the most just sent out an email soliciting for $100 to "help fight the cause" and withholding a link to a website updating legislation in FL until she got her membership money.  Meanwhile, I found the info for FREE online and sent it to IAHSP people. 

Staging to Live - the way we teach it and define it - is about using what a homeowner has and recommending changes that are not structural.  It is a Home Makeover.  Sometimes we use the word "Re-Design" but even that is a far cry from true Interior Design.  We don't get into codes, securing licenses to do work, etc.  We may recommend changing paint color or rearranging furniture and decor - and that is not interior design.  If it were, those people that spent many years and thousands of dollars to be trained as a professional interior designer would be complaining.   If it were that simple, we'd all call ourselves Interior Designers.  That is not the case.

The reality is - and maybe it's hard for those that do walk both sides of the aisle - I have NO interest in doing Interior Design.  It is boring to me, I have no desire to work a really long term project, and would much rather be a Home Stager where I am making an impact to help a house sell.  If I do engage in a Staging to Live or a Home Makeover, it is a simple process that takes a day or two.  Not two months or a year.

ASID is as objective as anyone wants to give them credit for being - in fact all these supposed groups that are "fighting for your rights" in interior design really just want $$ for membership.  They are the same as ASID.  They are not objective and to me are doing more harm than good by dragging an entire industry that is NOT about design into the fray.

I think that for someone like you, that does walk both sides of the aisle with your services - you would need to be aware.  But for 90-95% of the ASPs and any other Home Stagers out there, they should not be concerned as the legislation does not target our industry of Home Staging.  They are not trained as Interior Designers, are not conducting interior design work, etc.  If you have read the information you would have to agree.  If I find something in the future that IS targeting Home Staging, believe me I will be the first to get on that and make sure that we are not being limited in our ability to serve our clients.

 

12:19pm • #4
AUG
20
1 Featured Post Outside Blog

Jennie,

Dissagree with you on this.

Anytime the government decides to legislate to "fix" a  problem, there is ALWAYS collateral damage.  I have yet to read anything that would convince me that there is a need for this type of legislation and that it wouldn't affect Home Stagers. 

Special interest groups, lawyers and politicians are great at twisting legaleeze to fit their agenda and line their wallets. Just sayin. :)

 

9:29pm • #5
AUG
21
4 Featured Posts

Hi Ana,

I agree with you totally - whenver gov't gets involved it usually does more harm than good.  In this case, it's the particular Interior Design groups - the people at the state levels that regulate the industry - not the gov't that is pushing this.  It has nothing to do with Staging - if you read the paperwork on this - NO WHERE does it go after Home Stagers.  The terminology, titles, etc. - none of them are Home Stagers, Home Staging, Staging, etc.  Read it and you will see what I mean. 

As I wrote above, if it DID go after anything about Home Staging, I would be on it in a heartbeat as it would impaact me personally - so of course my position would be different.  Because I have read the info and talked to people involved, I can honestly say that it has nothing to do with us.  Those Home Stagers that do not blur the lines between what we do to prepare a house for sale and interior design related work will not have a problem with being targeted.  That is me and anyone else that just practices Home Staging.

I guess it just comes down to trust.  I don't trust special ijnterest groups (like the ones supposedly "fighting for the cause") when it's clear they just want $$ for their own pockets.  They had no direct impact on the recent ruling in FL - it was the individuals that sued to fight for their rights that made headway, not the supposed advocate groups that are using this issue to line their pockets.

- Jennie

11:01am • #6

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Jennie Norris, ASPM, IAHSP

Littleton, CO

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