
Words and Wisdom of Yogi Berra
Over the next month, I will be taking a brief look at the words and philosophy of Yogi Berra as it relates to real estate sales training. The first installment of this Yogi Berra Real Estate Sales Training Series will start with the now famous quotation "When you come to a fork in the road, take it."
So, how does this Yogi Berra quotation relate to real estate sales training? It is pretty simple. Yogi Berra had only an eighth grade education and was not book trained - but his words ahd philosophy of Yogi Berra were simple and direct and reflect a great wisdom that describes how to make a decision in business.

Take Action - Be Decisive
First, the fear of making a wrong decision or taking the wrong step can be paralyzing and cause one to take no action. We have all seen real estate agents who are afraid of making a decision. Whether it is embracing technology, approaching real estate sales as full time profession, joining a new brokerage, or something else, real estate agents need to take decisive action. Yogi Berra was a believer in decisive action. He didn't believe in regrets or second guessing and always looked forward and not back. There was no such things as "would bes, could bes or should have beens."
Make an Informed Decision
Second, it is important to make an informed decision. We have all known real estate agents who make their decisions based on polling others. Others have difficulty asking for any assistance or advice. Yogi Berra strongly believed in seeking out mentors and later acting as a mentor. As a manager, he relied on his coaches for advice and assistance. Yogi Berra believed in seeking out those with more "life experience" or as he put it - people "with more miles on them." Yogi Berra, however. didn't listen to the press, fans, or to a lesser extant owners. He made his own decisions based on his instincts and the best interests of the club. It is important to seek out information and then make a decision relying on your own instincts.
For the unfiltered words and philosophy of Yogi Berra, take a look at When You Come to a Fork in the Road, Take It! : Inspiration and Wisdom from One of Baseball's Greatest Heroes by Yogi Berra and Dave Kaplan. It is quick read and mixes baseball, business and Yogi-isms in a great little package.
Interested in real estate sales training? Or, better yet, purchasing a home in Yogi Berra's childhood neighborhood known as The Hill? Contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381.
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PREA SIGNATURE REALTY



PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis. PREA Signature proudly serves the following city neighborhoods: Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri.
The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty. All photos and written content were produced by PREA Signature Realty. All Rights Reserved - PREA Signature Realty (2009). This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.
For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com.
A smart leader and a mentor. So......tell me, what was his real name? You don't see many esteemed leaders out there named Yogi lol.