The cable television, Internet and telephone company has started laying the foundation and will begin adding vertical steel beams in two weeks, said Rodger Johnson, the chairman and CEO of Knology.

"We're very committed and very aggressive in terms of moving this thing forward. We anticipate that we will finish by the end of the year," Mr. Johnson said. "It's perfect in terms of the visibility on the street. Our division office is down the road, so the location is just superb."

The $3.5 million facility at 3664 Wheeler Road is "a great win for Knology and a great win for Augusta," said Sue Parr, the president of the Augusta Metro Chamber of Commerce.

Upon completion, the call center will have 400 employees. Knology's existing call center on NW Frontage Road has 280 workers, and Knology plans to hire about 120 new employees, according to the company.

Mr. Johnson said that Knology searched for a new location for two years. Augusta competed with other cities in Georgia, South Carolina, South Dakota and Alabama.