Special offer

The Seller With The Shiniest Product Wins!

By
Home Stager with Sharon Tara Transformations

It's such a simple concept.

You have something for sale, someone sees it, likes what they see, and wants to own it.

Providing the price is right, you are looking at a successful sale.

diamondAdd competition to the picture and your sale becomes more difficult.  Once the buyer has a choice, it becomes very important that your product catch his attention and appeal to him. 

It must appeal to him more than just visually, it must make him feel happy.

He must feel happier when he looks at your product than he does when he looks at those other twenty similarly priced products.

The seller with the shiniest product wins! 

The more people you have competing against you to win the buyer, the more impressive your product needs to be.

It takes preparation and presentation to be impressive. 

Is your product the shiniest?  Do you know who your competition is?  Have you checked out your competition to see what they are offering buyers?  If not, how can you possibly compete against them and win?

Professional Home Staging,

 from preparation...to presentation

it's all about the impression! 

  

Comments(60)

Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Hi Sharon,  another good post today.  Good job.

Patricia

Jul 21, 2009 03:16 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Sharon-congrats on the feature.  How could it be any simpler?  Great job!

 

Jul 21, 2009 03:30 AM
Dan Magstadt
Paramount Residential Mortgage Group, Inc - Lake City, FL

Short & sweet - You hit the nail on the head...the shiniest product sells, so as a Realtor go get the shiniest product!

Best,
Dan

Jul 21, 2009 03:37 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Selling sizzle has always been better then selling the steak!

 

Jul 21, 2009 05:54 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

No truer words have ever been spoken.

Great post and congrats on your feature!

Kathy

Jul 21, 2009 07:36 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Patricia:  Thank you!

Debra:  It may be simple, but it isn't easy!

Dan:  And if you can't find one that is shiny, find one you can make shiny!

Corinne:  That's true, why don't they treat their house as well as they treat their car?

 

Jul 21, 2009 08:05 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Carla:  I like the way you put it...it's not only sexy, it's delicious!

Erica:  It is true, but then there are the people that treat their cars like dumpsters...we don't want them to be our example! 

Jul 21, 2009 08:07 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Kathy:  Thank you so much!  It was a nice surprise this morning!

Jul 21, 2009 08:08 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Congratulations on the well deserved feature Sharon & for sharing the message!

Jul 21, 2009 11:53 AM
Pat Whitehouse
RE/MAX 1st Olympic Lynchburg Va - Lynchburg, VA
Broker/Owner

Hi Sharon-CONGRATS on the feature and this blog is so true. Great post. Have a great week. :-)

Jul 21, 2009 12:00 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Sharon - I like this!  It's short and sweet and....accurate. 

Jul 21, 2009 01:53 PM
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Nice post Sharon! I actually like competition from other homes when I know beyond the shadow of a doubt that my listing stands head and shoulders above the others. It some cases it has actually made my listing far more appealing than the rest.

Jul 21, 2009 03:33 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Congratulations on the feature, well said and so true.

Jul 21, 2009 04:08 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Karen:  Thank you, I appreciate it!

Pat:  Thank you!  I hope you have a great week too!

Jason:  I appreciate it, thanks!

 

Jul 21, 2009 10:57 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Amber:  You are right, the poor condition of other houses only serves to make yours look even better!  Here's to competition!

Cindy:  Thank you!

Jul 21, 2009 10:58 PM
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

So beautifully and SIMPLY put!! Had to laugh when I was at a broker's luncheon and the agent who sat next to me expressed a similar sentiment when she said "the current market is a beauty contest and a price war!"

Jul 23, 2009 05:11 AM
Wendy Casey
A-List Home Staging & Decor - Surrey, BC

Great analogy, Sharon. I think I'll borrow the phrase, for my next 'sales pitch'. Thanks for the great post.

Jul 23, 2009 07:51 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Pangaea:  Thanks.  It is a beauty contest and you better make sure your contestant has her best face on!!

Wendy:  Go for it!  Glad to be of service!

Jul 23, 2009 11:18 AM
c m
Colorado Springs, CO

Gret post! So true...on a couple of  levels, shiniest because it is the most dazzling, and also the most sparkling, as in CLEAN!

Jul 24, 2009 02:50 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Cheryl:  Great use of words!  I love "dazzling" and "sparkling"...awesome! 

Jul 25, 2009 10:11 AM