I've gotten a good deal of business from brochures in barbershops. This weekend, I'm working on a new project for my barbershop marketing:
Blog Books. You see, not everyone reads the girlie magazines in the barbershop. Some men actually read Maxim, just kidding. Seriously, men always have to wait 10-15 minutes to get their hair cut. When you get in the chair, you tend to read whatever you were reading while you were waiting.
I'm making up some blog books for the 8 barbershops I'm in right now. I'm going to have 3-4 of them in each shop. I bought some 3 ring binders and a lot of page protectors. I'm going to fill up those books with pages of well-written blogs.....starring...YOU! I'm going to update them every two weeks with new and improved content, authored by...YOU!
Real estate used to be a boring subject for the general public. In the past three years, everyone talks about it here in San Diego County. People love to read articles about real estate. I am constantly asked two questions: Is San Diego overpriced? Where is the next hot city where I can buy an investment property? YOU, good Rainers, will help me answer that question from now on.
Barbershops get 60-70 people a day that visit there. I just want ten to read the blog books. In eight shops, that's 80 people a day or over 500 a week seeing my name all over the cover of the blog book that YOU, good Rainers, help author.
So, if any of you get a call from someone in San Diego, asking about investment properties in Vegas, or Miami, or Austin, or Napersville and they said they read about you in their barbershop in Solana Beach, CA, would you let me write the loan?