I've gotten a good deal of business from brochures in barbershops.  This weekend, I'm working on a new project for my barbershop marketing:

Blog Books.  You see, not everyone reads the girlie magazines in the barbershop.  Some men actually read Maxim, just kidding.  Seriously, men always have to wait 10-15 minutes to get their hair cut.  When you get in the chair, you tend to read whatever you were reading while you were waiting.

I'm making up some blog books for the 8 barbershops I'm in right now.  I'm going to have 3-4 of them in each shop.  I bought some 3 ring binders and a lot of page protectors.  I'm going to fill up those books with pages of well-written blogs.....starring...YOU!  I'm going to update them every two weeks with new and improved content, authored by...YOU!

barbershop

Real estate used to be a boring subject for the general public.  In the past three years, everyone talks about it here in San Diego County.  People love to read articles about real estate.  I am constantly asked two questions:  Is San Diego overpriced?  Where is the next hot city where I can buy an investment property?  YOU, good Rainers, will help me answer that question from now on. 

Barbershops get 60-70 people a day that visit there.  I just want ten to read the blog books.  In eight shops, that's 80 people a day or over 500 a week seeing my name all over the cover of the blog book that YOU, good Rainers, help author.

So, if any of you get a call from someone in San Diego, asking about investment properties in Vegas, or Miami, or Austin, or Napersville and they said they read about you in their barbershop in Solana Beach, CA, would you let me write the loan?

 

27 Comments on REALTORS: Barbershop Marketing

20 Most Recent Comments Displayed Show All

OCT
01
2006
195,481 Points Outside Blog
You truly are a genius. Why the heck didnt i think of that!!!!!!!!!!!!!!1
5:51pm • #8
That's a great idea Brian.  I just might have to do the same thing hear in Florida!
7:00pm • #9
158,851 Points 41 Featured Posts Outside Blog
This is a fabulous idea. I am assuming that you will also have some type of pouch in the notebook for business cards? I was thinking only one per shop and would interested to their reaction of having thee or four.
7:08pm • #10
10 Featured Posts
Excellent idea!  I hope that you can add a blog of mine to the book.  I'm sure there are just hundreds of people looking to leave San Diego to come to Detroit.  I couldn't even type that without laughing.
9:14pm • #11
297,808 Points 110 Featured Posts Outside Blog

Sara,

That was a huge consideration of mine until:

a- I found out you were married.

b- The Tigers choked.

I have 2-3 of yours printed and ready to be laminated in the book.  You know, I might even sell these things to all of you for copy costs+shipping+ some money for my mother-in-law to assemble these (she has MS and doesn't work)
9:52pm • #12
10 Featured Posts

I would be happy to pay for one of these blog books.  I love the idea.  AND

a) I can get divorced... lol

b) I think I told you that they'd choke.  So did my Spartans.  2 weeks in a row.  Ouch.  Just another tail of Detroit's spots heart ache.  BTW, the loss is worse in HD.  We just got a new fancy TV.  The Lion's are 0-4.  Another joke!
9:58pm • #13

Brian,

Very interesting idea, please keep us posted on how it all turns out...
10:35pm • #14
6 Featured Posts

Brian,

Again another great idea and one that I'm happy to steal from you. Tell you what, I don't want royalties for any blog you use of mine and I won't pay you royalties on stealing your idea for use here in Texas.

Kapice?

Ken Stampe  HomeLoanDFW.com
10:48pm • #15
OCT
02
2006
27 Featured Posts
Another nice blog Brian.  I may have to implement this as well. 
10:18am • #16
OCT
03
2006
385,242 Points 75 Featured Posts Localism Sponsor Outside Blog

Super idea Brian.  Are you going to tell the agents who 'make the book?'  That new bookmarking tool is about to be extra useful for you.  

Now I need to think of some barbershop topics! 
4:01am • #17
OCT
08
2006
738,077 Points 231 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Brian...awesome idea.... like many have said....keep us posted. But curious... that's a lot of haircuts in one day. LOL
10:19am • #18
APR
07
2007

Brian,

With all due respect, it's gonna be tough for me to fit in a the barber!  It's a good idea for you guys with hair though!
9:19pm • #19

OHHH so excited to get started!!  This is why I love Ar so much.  Gives me ideas that I would of never thought of.

 

Rick,  LOL!!!!!

link
10:07pm • #20
APR
12
2007
LoL, Turner. you made me cough out my ice tea!!!
Nick Roman
2:27pm • #21
JUN
27
2007

Brian,

It is funny you mention this idea as I just closed a loan for my local Barber.  I will be calling on him tomorrow - great idea!
12:28pm • #22
JUN
28
2007
 Great idea, this is something that could work out well for me since my wife owns a shop.
11:02am • #23
This is just a great idea. Im gonna ask my barber if i can do something similar in his shop. Thanks for the tip
9:48pm • #24
JUL
24
2007
 Brilliant!
7:31pm • #25
FEB
28
2008
 Great ideas. And this old post is still being linked to 18 months after originally writing it. Great work. Glad I found it.
8:40am • #26
565,333 Points 6 Featured Posts Outside Blog Attended Rain Camp
Great ideas.  I have always told my agents they need to leave marketing material with their hairdresser/barber/stylist.  Ladies sometimes read other things than "Style" and the boy toy mag's.
1:35pm • #27

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