Tough love with a bite of reality for Sellers in New London County serious about getting their home sold

Tough Love for Sellers

Since I've been in the real estate business for over 32 years, I usually have a story for any given situation. One of the stories I tell most often, is the one about the sellers who turned down a $228,000 offer the first week their home was on the market because they were getting lots of showings and thought it was too early to accept $7000 less than asking price. Nine months later they sold the house for $189,000.  I admit I stifled an "I told you so".

When you list your home, the very best opportunity of selling it comes in the first 21 days. As soon as your home hits the market, buyers looking in your location and price range will be calling their agent to schedule a showing. In the age where listings show up on the internet just hours after the ink on the listing agreement is dry, buyers are watching hourly for new listings to hit the market. If your home is priced right, you should get an initial flurry of showings. If it doesn't sell in the first 21 days then it might take awhile. The average "Days on Market" statistic in Eastern Connecticut is about 90 days but that's because some houses sell within 21 days and others take 5 or 6 months.

Once the first 21 days are past, only buyers new to the market will look at your home. Bernice Ross in a recent article in Inman News refers to the first 30 days as a "honeymoon period". Although I think that period is shorter than 30 days, I do agree with Bernice when she says "If you don't sell during the honeymoon period, there's a high probability that your property will be on the market for an extended period of time. You can generate additional interest with a price reduction, but it never creates the attention you receive when you first list the property."

So what's my point?  On the first day of the listing period your home should be priced right and in show condition. Testing the market with a higher price for a few weeks or showing the house when it isn't quite ready is a huge mistake. By the time you reduce the price, it's too late; the honeymoon is over.

And one more thing, "Your first offer is often your best offer" so don't blow it.

Straight Talk on Tuesday Morning is an ongoing series for sellers in New London County who are willing to listen, roll up their sleeves, and do what they need to do to get their home sold. If your aren't serious about selling your home, then move along. There is nothing to see here.

Linda Davis has been selling real estate in Ledyard CT for 32 years. You'll find Linda's profile on her Online Business Card.

 

29 Comments on Straight Talk on Tuesday Morning

JUL
21
688,138 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

Linda - well said. We all know this, and likely all counsel our clients as to the implications of this. Human nature being what it is, plus the added emotional factor of being a homeowner in a market that does not favor sellers (most area), this usually means homes sit for a bit, good offers are passed by, and price reductions are de rigeur.

Jeff

8:48am • #1
407,323 Points 72 Featured Posts Outside Blog

Madam Ambassador...

It's great to see you around here :)

Every time I try to stifle the I told you so, I wind up biting my tongue. Ouch :)

TLW...ROAR!

8:51am • #2
839,009 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Excellent.  I'm puzzled when a listing agent is engaged to get for the seller, "THE BEST PRICE IN THE SHORTEST AMOUNT OF TIME".  Yet, when that is done, the seller suddenly wonders if they priced too low or if they should wait for higher offers or offers with betters terms and conditions. 

Buyer's remorse is easy to understand and we often wish we'd never written that contract.

Seller's remorse is just as bad and we often wish we'd never taken that listing.

 

8:53am • #3

Goodness, I love this post!  Altho, it is hard core reality.  I just submitted probably the only offer on a modular home that this owner will get; we'll see if she accepts.  I may be taking a listing, but only if it is staged.  We'll see about that one, too.

8:53am • #4
213,280 Points 1 Featured Post Localism Sponsor Outside Blog

Morning Linda,  And so often we hear " We can always reduce the price if we don't get a good offer !"

Well done !

9:07am • #6

Excellent blog. You are right on the money on this one.

9:10am • #7
116,632 Points 4 Featured Posts Outside Blog

You are right!  I actually had a seller REJECT the first offer they got on their property in week one and then consequently sat on the market for several months and they ultimately sold it for way less than that first offer...I never said "I told you so" because I could tell they knew they had been foolish!  When will they listen to the professionals???

Jeani Thomas Richie, REALTOR

9:22am • #8
433,372 Points 47 Featured Posts Outside Blog

No question about it Linda that the 1st few weeks will garner the most activity. This is where sellers need to be ready to pounce. The problem is many sellers make the mistake that yours did and think there is always something better coming down the road.

BTW - I like your online business card. Where did you get it? I am trying to figure out why all the links out are "no follow"?

9:45am • #9
591,340 Points 63 Featured Posts Outside Blog

Linda your tip on not blowing that early offer backed up by the reality of the rest of the story is a very good one. You don't want to be greedy looking for a top dollar offer when an offer in hand is close.

9:47am • #10

So true Linda,

I have seen sellers lose money many times here in Lexington.  It seems it is especially true with the higher priced homes.  I recently did a comparison of higher priced homes in a popular zip code here and found those homes that sold in less than 100 days sold for a higher price than those sold in over 100 days.  Just more proof that the best price is the early offer.

9:53am • #11
117,368 Points 5 Featured Posts

Well said Linda.  I wish I would never again hear the words, "Well, let's try this number for a couple of months and then if we haven't sold it, we'll reduce it to your number."  But I will and at least I've learned to walk away.  They just won't hear the part about reducing it later is probably too late. 

10:09am • #12

Ouch...from $228K to $189K & sitting on the market for 9 months! I've seen similar situations & it's painful to watch.

Best,
Dan

10:41am • #13
171,951 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

If they would only listen the first time around, Linda. Point made itself with the way you told the story. Over here in New Haven county we could use some of that stratight talk, too...maybe I should....Thanks!

10:59am • #14
219,581 Points

Thanks for the information! Thats some good stuff!

11:14am • #15
577,609 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Oh Linda this is so, so true. Thanks for letting us re-blog this as I will in a few days when you are off the dashboard. I couldn't have said it beter and want Ann Arbor Area buyers to read it and HEAR it.

11:46am • #16
696,476 Points 72 Featured Posts Localism Sponsor Outside Blog

Linda, we're seeing a lot of I-told-you-so opportunities around here! 

12:47pm • #17
149,754 Points 54 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for all the comments!  I've had a nice response with this series on my other blog.  I've been away from Active Rain too long and look forward to participating more fully again.

12:54pm • #18
319,446 Points 8 Featured Posts Outside Blog Hit Router

How true. I now have a property listed for LESS than a buyer wanted to pay 2 years ago for it.

1:29pm • #19
577,609 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

"

142,551 Points 53 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for all the comments!  I've had a nice response with this series on my other blog.  I've been away from Active Rain too long and look forward to participating more fully again."

 

YEA!!!

3:23pm • #20
153,239 Points 4 Featured Posts

I wish I had a dollar for everytime a seller rejected a really good first offer. I would be retired right now on the proceeds.

5:07pm • #21
458,758 Points 28 Featured Posts Localism Sponsor Outside Blog

Linda, There is a particular Real estate agent here who should read your post.  She convinced her client to overprice her home by a great deal saying "they could always lower the price later."  It's on the market for a year and 1/2 right now.....

I couldn't belive the advice she got but she didn't listen to my thoughts on the subject.  Great post!!

5:19pm • #22
7 Featured Posts

Most excellent post Ms. Davis!!  I loved the line  . . .move along there is nothing to see!!  Love the tell like it is attitude!

5:53pm • #23
202,347 Points 26 Featured Posts Localism Sponsor Outside Blog

Very nicely put ! And I have a tale or two of 'regret' after passing on first offers myself !

Great reminder to be smart - not greedy !

Thanks Linda !

6:34pm • #24
Localism Sponsor

On my first home (before I was a Realtor), we put our home on the market and got an offer early in the process. This was in Houston in the early mid-70's (go-go years). I was convinced the house was under-priced, so we rejected the offer. I imagine our Realtor wanted to kill us. She didn't fire us, but I know she must have been po'ed. We eventually got it sold.

That lesson is why I try to make sure the sellers understand to price it right the first time and try not look back. Get the price right the first time.

9:46pm • #25
JUL
22

Great post and how true.  Unfortunately many sellers and licensees just don't get it.  Looking at the daily Hot Sheet from the MLS it is painful regarding the price reductions and how many there are daily -- especially in what was previously know to these sellers as "the selling season".  Plus, many more new listings than Pendings or Closed.

I have faith this too will pass -- but not quickly enough for many folks.

Sue of Robin and Sue

1:15am • #26

Linda,

Have you ever noticed sellers who listen to our professional advice are the homeowners who get their homes sold? 

Linda Metallo, Re/max Impact, Lockport, Il.

Linda Metallo, Re/max Impact
7:39am • #27
JUL
24
113,865 Points

ECAR should have you offer a course for new Realtors on how to sell your listings in a reasonable time and how to make sure that they work with the seller to price the homes properly in the first place.  They should take advantage of your knowledge and experience.

8:16pm • #28
JUL
25
149,754 Points 54 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks Phil! Unfortunately, whether it is lack of experience or just eagerness to get a listing, some agents still haven't figured out how to price a home.

6:46am • #29

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Linda Davis

Gales Ferry, CT

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RE/MAX Realty Group

Address: 8 Hurlbutt Drive, Gales Ferry, CT, 06335

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