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Straight Talk on Tuesday Morning

By
Real Estate Agent with RE/MAX Home Team

Tough love with a bite of reality for Sellers in New London County serious about getting their home sold

Tough Love for Sellers

Since I've been in the real estate business for over 32 years, I usually have a story for any given situation. One of the stories I tell most often, is the one about the sellers who turned down a $228,000 offer the first week their home was on the market because they were getting lots of showings and thought it was too early to accept $7000 less than asking price. Nine months later they sold the house for $189,000.  I admit I stifled an "I told you so".

When you list your home, the very best opportunity of selling it comes in the first 21 days. As soon as your home hits the market, buyers looking in your location and price range will be calling their agent to schedule a showing. In the age where listings show up on the internet just hours after the ink on the listing agreement is dry, buyers are watching hourly for new listings to hit the market. If your home is priced right, you should get an initial flurry of showings. If it doesn't sell in the first 21 days then it might take awhile. The average "Days on Market" statistic in Eastern Connecticut is about 90 days but that's because some houses sell within 21 days and others take 5 or 6 months.

Once the first 21 days are past, only buyers new to the market will look at your home. Bernice Ross in a recent article in Inman News refers to the first 30 days as a "honeymoon period". Although I think that period is shorter than 30 days, I do agree with Bernice when she says "If you don't sell during the honeymoon period, there's a high probability that your property will be on the market for an extended period of time. You can generate additional interest with a price reduction, but it never creates the attention you receive when you first list the property."

So what's my point?  On the first day of the listing period your home should be priced right and in show condition. Testing the market with a higher price for a few weeks or showing the house when it isn't quite ready is a huge mistake. By the time you reduce the price, it's too late; the honeymoon is over.

And one more thing, "Your first offer is often your best offer" so don't blow it.

Straight Talk on Tuesday Morning is an ongoing series for sellers in New London County who are willing to listen, roll up their sleeves, and do what they need to do to get their home sold. If your aren't serious about selling your home, then move along. There is nothing to see here.

Linda Davis has been selling real estate in Ledyard CT for 32 years. You'll find Linda's profile on her Online Business Card.

Jeani Codrey
RE/MAX Corridor - New Braunfels, TX
Director of Opportunity & Agent Development

You are right!  I actually had a seller REJECT the first offer they got on their property in week one and then consequently sat on the market for several months and they ultimately sold it for way less than that first offer...I never said "I told you so" because I could tell they knew they had been foolish!  When will they listen to the professionals???

Jeani Thomas Richie, REALTOR

Jul 21, 2009 02:22 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

No question about it Linda that the 1st few weeks will garner the most activity. This is where sellers need to be ready to pounce. The problem is many sellers make the mistake that yours did and think there is always something better coming down the road.

BTW - I like your online business card. Where did you get it? I am trying to figure out why all the links out are "no follow"?

Jul 21, 2009 02:45 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Linda your tip on not blowing that early offer backed up by the reality of the rest of the story is a very good one. You don't want to be greedy looking for a top dollar offer when an offer in hand is close.

Jul 21, 2009 02:47 AM
Paul Campbell Realtor Lexington
Rector Hayden, Lexington, Ky - Lexington, KY
Kentucky Homes for Sale

So true Linda,

I have seen sellers lose money many times here in Lexington.  It seems it is especially true with the higher priced homes.  I recently did a comparison of higher priced homes in a popular zip code here and found those homes that sold in less than 100 days sold for a higher price than those sold in over 100 days.  Just more proof that the best price is the early offer.

Jul 21, 2009 02:53 AM
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Well said Linda.  I wish I would never again hear the words, "Well, let's try this number for a couple of months and then if we haven't sold it, we'll reduce it to your number."  But I will and at least I've learned to walk away.  They just won't hear the part about reducing it later is probably too late. 

Jul 21, 2009 03:09 AM
Dan Magstadt
Paramount Residential Mortgage Group, Inc - Lake City, FL

Ouch...from $228K to $189K & sitting on the market for 9 months! I've seen similar situations & it's painful to watch.

Best,
Dan

Jul 21, 2009 03:41 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

If they would only listen the first time around, Linda. Point made itself with the way you told the story. Over here in New Haven county we could use some of that stratight talk, too...maybe I should....Thanks!

Jul 21, 2009 03:59 AM
Team Honeycutt
Allen Tate - Concord, NC

Thanks for the information! Thats some good stuff!

Jul 21, 2009 04:14 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Oh Linda this is so, so true. Thanks for letting us re-blog this as I will in a few days when you are off the dashboard. I couldn't have said it beter and want Ann Arbor Area buyers to read it and HEAR it.

Jul 21, 2009 04:46 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Linda, we're seeing a lot of I-told-you-so opportunities around here! 

Jul 21, 2009 05:47 AM
Linda Davis
RE/MAX Home Team - Gales Ferry, CT

Thanks for all the comments!  I've had a nice response with this series on my other blog.  I've been away from Active Rain too long and look forward to participating more fully again.

Jul 21, 2009 05:54 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

"

142,551 Points 53 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for all the comments!  I've had a nice response with this series on my other blog.  I've been away from Active Rain too long and look forward to participating more fully again."

 

YEA!!!

Jul 21, 2009 08:23 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I wish I had a dollar for everytime a seller rejected a really good first offer. I would be retired right now on the proceeds.

Jul 21, 2009 10:07 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Linda, There is a particular Real estate agent here who should read your post.  She convinced her client to overprice her home by a great deal saying "they could always lower the price later."  It's on the market for a year and 1/2 right now.....

I couldn't belive the advice she got but she didn't listen to my thoughts on the subject.  Great post!!

Jul 21, 2009 10:19 AM
Tami Vroma
West Michigan Real Estate Specialist-Five Star Real Estate - Grand Haven, MI
Realtor, Grand Rapids MI Real Estate

Most excellent post Ms. Davis!!  I loved the line  . . .move along there is nothing to see!!  Love the tell like it is attitude!

Jul 21, 2009 10:53 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Very nicely put ! And I have a tale or two of 'regret' after passing on first offers myself !

Great reminder to be smart - not greedy !

Thanks Linda !

Jul 21, 2009 11:34 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

On my first home (before I was a Realtor), we put our home on the market and got an offer early in the process. This was in Houston in the early mid-70's (go-go years). I was convinced the house was under-priced, so we rejected the offer. I imagine our Realtor wanted to kill us. She didn't fire us, but I know she must have been po'ed. We eventually got it sold.

That lesson is why I try to make sure the sellers understand to price it right the first time and try not look back. Get the price right the first time.

Jul 21, 2009 02:46 PM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Great post and how true.  Unfortunately many sellers and licensees just don't get it.  Looking at the daily Hot Sheet from the MLS it is painful regarding the price reductions and how many there are daily -- especially in what was previously know to these sellers as "the selling season".  Plus, many more new listings than Pendings or Closed.

I have faith this too will pass -- but not quickly enough for many folks.

Sue of Robin and Sue

Jul 21, 2009 06:15 PM
Anonymous
Linda Metallo, Re/max Impact

Linda,

Have you ever noticed sellers who listen to our professional advice are the homeowners who get their homes sold? 

Linda Metallo, Re/max Impact, Lockport, Il.

Jul 22, 2009 12:39 AM
#27
Linda Davis
RE/MAX Home Team - Gales Ferry, CT

Thanks Phil! Unfortunately, whether it is lack of experience or just eagerness to get a listing, some agents still haven't figured out how to price a home.

Jul 24, 2009 11:46 PM