I have decided to use article writing as part of my marketing plan. It does take focus and dedication to set time for this type of marketing. One must turn off all distractions to create a quiet environment to focus and write quality articles. Why article marketing? I have decided on this type of marketing for the following reasons
- Be the local expert in my local expert
- Minimal cost
- Create Internet exposure with many different articles on real estate articles
One can expect results over a three to five month period as one continues to submit 5-20 articles per month. The number of visitors to one's web site should increase as more and more people read the article. Then, click on the author's web site. This is a great strategy to increase the number of visitors to one's web site. One must use specific target keywords to generate more traffic and to be indexed on search engines. The goal is to write articles to get to the first page of searches. I have accomplished this many times when being very specific on writing my articles.
One will know that this type of marketing works by the following:
- Increased traffic to the web site
- Increase in page ranking by Google and other search engines. This does take time.
- Better rankings as one continues to use specific keywords for better placement
- More phone calls wanting to purchase and/or list real estate
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Harry, I wish you all the best with adding article writing as part of your marketing plan. No doubt all the reasons you list are indeed valid. Only time will tell if it brings more business. I hope it brings you more business than you can handle and you will need to create a team!